New Shell Helix Ultra 5W-40 introduced in Malaysia

Shell Helix launch 7

Shell Lubricants has introduced its new Shell Helix Ultra fully synthetic motor oil in Malaysia – the API SN-rated 5W-40 viscosity flagship oil has now been enhanced, combining Shell PurePlus Technology with the company’s proprietary Active Cleansing Technology.

The new Helix Ultra formulation (the previous formula is on the left, in the above pix) features new synthetic base oils, which has been developed in an entirely new way compared to how traditional Group II hydrocracked and Group III isohydromerisation-based oils are made.

The company says a breakthrough process converts natural gas into crystal-clear base oil, with virtually none of the impurities found in crude oil, and the resultant Shell PurePlus Technology oil promises enhanced viscosity, friction and volatility performance. In addition to enhanced cleansing, the new Helix Ultra provides superior wear and corrosion protection.

shell helix price list

Alongside this introduction, the entire Shell Helix core portfolio has also been restructured to help drivers more easily identify which is the best lubricant for their vehicle – the range of multi-fuel passenger car motor oils span the Helix HX3 20W-50 and HX5 10W-30 and 15W-40 mineral oils to the HX7 5W-30 and 10W-40 semi-synthetic oils, with the Helix Ultra sitting at the top of the pile.

In conjunction with the introduction of the enhanced Shell Helix portfolio, Shell Lubricants also launched the 2014 Shell Helix The Ultimate Ferrari Experience global promotion.

The two-tier contest, which runs from April 1 to June 30, is open to customers who purchase a four-litre pack of Shell Helix Ultra or any product from the HX7 range.

Shell Helix launch 4

Tier One of the contest offers 10 first prizes of RM1,500 cash each, 10 second prizes of RM1,000 cash and 10 tird prizes of RM500 cash each.The 10 first prizes winners in Tier One will have the opportunity to compete in a special go-kart challenge in Tier Two to be among the five Grand Prize winners.

The lucky five will join winners from around the world for a five-day four-night all-expense VIP trip to Spa-Francorchamps, Belgium, to watch the 2014 Belgian Formula One Grand Prix. There, they will have access to the Shell hospitality suite, spend time with the Scuderia Ferrari team and enjoy a behind-the-scene paddock tour.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • something abt women wearing lab coats turns ppl on…

    Like or Dislike: Thumb up 26 Thumb down 1
    • sutrak on Apr 11, 2014 at 11:03 pm

      that lady on the far left. i’ll pay anything for her with the lab coat and nothing beneath.

      Like or Dislike: Thumb up 10 Thumb down 0
    • azrai on Apr 14, 2014 at 8:09 am

      Is this lubricants for cars or human? (Helix or KY?)

      Like or Dislike: Thumb up 2 Thumb down 0
  • Majuperak on Apr 11, 2014 at 2:17 pm

    C’mon what is with the lab coat or doctor’s coat ? This is engine oil for goodness sake, should not have wore the white coat !

    Like or Dislike: Thumb up 7 Thumb down 4
  • abuya123 on Apr 11, 2014 at 2:44 pm

    lab coat shall come with long pants… if not, look the photo…. it is awkward… However the girl look stunning…..

    Like or Dislike: Thumb up 5 Thumb down 0
  • heybadigol on Apr 11, 2014 at 2:49 pm

    For a while there, I thought it was Tomb Raider :) Anyways, so many car companies now insisting that car service (within warranty period) use their own “specially formulated oil for your car, blah, blah”, otherwise void the warranty. So, there’s hardly any chance to use this Shell Helix Ultra, unless the service centre also uses it. Ive used the old Helix Ultra after my old car warranty ended (it was a good oil, my engine was really clean & no problems at all whatsoever), but chances of using this new one is very slim as still a loooong way to go on current car before warranty ends (and my SC does not carry Shell). Else would be nice to try.

    Like or Dislike: Thumb up 16 Thumb down 0
  • heybadigol on Apr 11, 2014 at 2:56 pm

    Shell Malaysia couldnt afford to get Kimi or Nando to become embassador. So got girls in lab coats instead :)

    Should’ve launched this during the Malaysian F1 GP. Shell Malaysia really missed out on a good marketing opportunity.

    Like or Dislike: Thumb up 5 Thumb down 0
  • Tomb Raider seems to be trying a little too hard lol

    Like or Dislike: Thumb up 7 Thumb down 0
  • so the new pureplus technology is going to be on the helix ultra only or across all helix range (hx3, hx5 hx7) ?

    Like or Dislike: Thumb up 3 Thumb down 0
  • arief on Apr 11, 2014 at 3:54 pm

    using this 5w-40 for many years with my bmw e90.. and it is superb.. cant wait for next service to give a shot with this one.. :)

    Like or Dislike: Thumb up 10 Thumb down 0
  • carazy on Apr 11, 2014 at 4:49 pm

    Wrong car and wicked models, it should be 458 speciale and mechanic as the models

    Like or Dislike: Thumb up 1 Thumb down 0
  • Danny on Apr 11, 2014 at 5:17 pm

    girls and lubricants… hmmmm…

    Like or Dislike: Thumb up 7 Thumb down 0
  • holofanboi on Apr 11, 2014 at 6:07 pm

    4 containers of oil.
    3 women.

    1 ferrari.
    1 man with baggy pants.

    Only the ferrari and the guy qualify to make a 2.

    I feel so sorry for the girls ;_;. The guy wont possibly want them in the car ;_;

    Like or Dislike: Thumb up 3 Thumb down 1
  • nabill (Member) on Apr 11, 2014 at 10:05 pm

    Im jus curious,which one is better,follow recomendation from manufacturer on which oil n oil grade to use or follow da oil brand recommendations?? Usually thy both recomend diff grades…

    Like or Dislike: Thumb up 2 Thumb down 0
  • Denaihati on Apr 11, 2014 at 10:14 pm

    great prizes and lots of opportunities to win, good luck to all. Winners may also prefer to drive a Ferrary.

    Like or Dislike: Thumb up 0 Thumb down 0
  • No wonder those old Helix Ultra is selling very cheaply at Tesco – new version coming in. Purchased one 5W-40 fully-synthetic last month, only at RM128.

    Like or Dislike: Thumb up 1 Thumb down 5
  • dinesh patel on Feb 06, 2017 at 8:07 pm

    Which synthetic engine oil is best for santro xing GL?

    Like or Dislike: Thumb up 0 Thumb down 0
 

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