Hyundai opens flagship showroom in Gangnam, Seoul

140509 Hyundai Motorstudio photo 5

Oppa Hyundai style! Hyundai Motor Co has opened its first flagship showroom, called Hyundai Motorstudio, rather fittingly in Gangnam, one of Seoul’s busier and more upmarket districts.

The facility features a series of newly-curated retail and cultural experiences, as well as exhibits that showcase the company’s future direction and aspirations.

The Motorstudio is based on the concept that cars are “not simply an assembly of parts, but an evolution of steel and engineering,” so Hyundai says. To that end, 36,000 metres of steel pipes and anodised steel panels are involved in its architecture.

140509 Hyundai Motorstudio photo 1

‘Car Rotators’ allow nine Genesis models to be displayed, and the angle of each car will be changed monthly, allowing views of just about everything on the outside, including the undercarriages.

The five-floor building includes a library, lounges for premium customers, kids and car tuning, an art gallery and a cafe. Staff and curators will be on hand to help visitors enjoy each of its spaces and listen to customer feedback.

The Korean carmaker is set to introduce the flagship Motorstudio in other global cities, starting with Moscow in the second half of this year.

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Jonathan James Tan

While most dream of the future, Jonathan Tan dreams of the past, although he's never been there. Fantasises much too often about cruising down Treacher Road (Jalan Sultan Ismail) in a Triumph Stag that actually works, and hopes this stint here will snap him back to present reality.

 

Comments

  • Oppa gangnam style! Oh I miss that song.

    Like or Dislike: Thumb up 17 Thumb down 2
    • Hyundai on May 14, 2014 at 12:05 pm

      Just like Oppa Gangnam style Pretend to be rich but actually poket kosong, perfectly match this korean junk car buyers. ..lol

      Like or Dislike: Thumb up 2 Thumb down 27
    • Same L0r on May 14, 2014 at 12:19 pm

      Hyundai was established around the same time as Proton.

      Hyundai is showing off their models worldwide while Proton is organising sales carnival everywhere (Malaysia only) to clear 2012/2013 stocks.

      What a contrast…

      Like or Dislike: Thumb up 26 Thumb down 4
      • Obama on May 14, 2014 at 2:42 pm

        Those who condemned Korea as cheap, junk should look at our own country first. Korea is far more developed and efficient than us, people are working hard and innovative. They even have a university rank second in Asia. Malaysia have a lot to learn from them.

        Like or Dislike: Thumb up 20 Thumb down 3
  • kcng (Member) on May 14, 2014 at 10:07 am

    cheap publicity

    Like or Dislike: Thumb up 7 Thumb down 29
    • Proton’s “Centre of Excellence” service centre…sounds fake and bogus.

      Like or Dislike: Thumb up 11 Thumb down 0
  • Alfasuxs on May 14, 2014 at 10:19 am

    Copy cat of Volkswagen Autostadt facility in Wolfsburg

    Like or Dislike: Thumb up 8 Thumb down 33
  • benwaball on May 14, 2014 at 10:46 am

    If you B!+@#&$ got nothing nice to say then why not just shut your trap. Embarrassing.

    Like or Dislike: Thumb up 31 Thumb down 5
  • albag on May 14, 2014 at 10:27 pm

    meanwhile… proton mana?

    Like or Dislike: Thumb up 2 Thumb down 1
    • flat_tire on May 15, 2014 at 4:00 am

      i heard Proton had something similar.. i believe it’s at Muzium Negara..

      Like or Dislike: Thumb up 7 Thumb down 0
    • there’s a half-cut proton wira at pusat sains negara.

      Like or Dislike: Thumb up 1 Thumb down 0
  • Keris Jawa on May 15, 2014 at 2:01 am

    Sorry if I sound mean but just like their so-called café, BBQ restaurants, and mini markets, that sprung out everywhere here in KL, especially around Solaris Mont Kiara, or anything Korean for that matter, they are pretentious, pompous at best. Most of the time too much style over substance. Sorry guys, it’s a FACT!

    Like or Dislike: Thumb up 1 Thumb down 0
    • Sure? on May 25, 2014 at 6:34 pm

      Even if you are right, it’s hard to define a tribe with few words. Usually this kinds of attitude make a racial prejudice. And in Malaysia this is biggest barrier for progressing.

      Like or Dislike: Thumb up 0 Thumb down 0
 

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