Audi builds World Cup scoreboard using 28 Audi A8s

audi scoreboard

More in the way of World Cup-related automotive activity. Things are definitely heating up in the 20th edition of the tournament, and carmakers have been getting into the act too, especially so to get US audiences going.

Kia came up with a theme involving the talent of Brazilian model Adriana Lima, and now, here’s one from Audi. The automaker has come up with a very bright idea in the form of the Audi LED Scoreboard.

The display isn’t regular fare – the LEDs are provided by the headlights of 28 Audi A8 sedans, all housed in a fixture made up of 45 shipping containers. The headlights from the cars make up the LED scoreboard digital clusters, projecting the score from matches.

Visible from kilometres away, the huge installation has been placed on the shoreline near Greenpoint, Brooklyn. Active since the US team’s first match, New Yorkers –- and even those coming in on a flight – will be able to keep track of results right to the end of the tournament via the LED scoreboard.

Looking to sell your car? Sell it with Carro.

10% discount when you renew your car insurance

Compare prices between different insurer providers and use the promo code 'PAULTAN10' when you make your payment to save the most on your car insurance renewal compared to other competing services.

Car Insurance

Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • mango on Jun 19, 2014 at 3:07 pm

    VAG group always have this fancy idea. love it! keep it up..

    Like or Dislike: Thumb up 16 Thumb down 2
  • Here in BolehLand, we also can emulate the same thing…even brighter & visible moooreeee km away, thanks to the aftermarket Ah Beng eye sores LED lights..

    Like or Dislike: Thumb up 18 Thumb down 0
  • Beaten up on Jun 19, 2014 at 5:28 pm

    So this is how Audi recycled their A8s after being utterly defeated by Merc’s S-class….

    Like or Dislike: Thumb up 9 Thumb down 4
  • Josh Ling on Jun 19, 2014 at 10:42 pm

    this is a very brilliant ad campaign i must say. impressive!

    Like or Dislike: Thumb up 4 Thumb down 0
  • jolly_idiot (Member) on Jun 20, 2014 at 3:51 am

    I would say its rather waste of resources and money

    Like or Dislike: Thumb up 0 Thumb down 3
  • 2girls1worldcup on Jun 20, 2014 at 8:11 am

    America is so proud over their 2-1 win over Ghana that they have to advertise through Audi

    Like or Dislike: Thumb up 2 Thumb down 0
  • Denaihati on Jun 20, 2014 at 12:30 pm

    very creative idea, and looks so attractive.

    Like or Dislike: Thumb up 1 Thumb down 0
  • No wonder my A8 haven’t arrive yet. damn youu Audi. XD

    Like or Dislike: Thumb up 0 Thumb down 2
 

Add a comment

required

required