Qoros has revealed a design study called the Qoros 9 Sedan Concept. Unveiled at the Coventry University Degree Show in the UK as a 1:4.5 scale clay model, the vehicle is an interpretation of a future Qoros based on an extension of the automaker’s ‘New Premium’ philosophy.
The design is the brainchild of design student Jihoon Seo – the 29-year-old Korean undertook a five-month spell with the brand’s designers in Shanghai as part of the Qoros Design Team’s internship programme before being sponsored by the company through his final-year project at Coventry University’s School of Art and Design.
For his final year project, the team at Qoros briefed Seo to create a flagship concept saloon for the brand to launch in the year 2020, specifically aimed at 40-50 year-old professionals living in a modern metropolitan city.
The Qoros 9 exhibits several design cues seen on the Qoros 3 Sedan – which went on sale in China last November – as well as the Qoros 3 Hatch, and introduces some new concept design themes for the future.
The shape features generous proportions and clean horizontal lines, and notable design elements include a trapezoidal front grille with a chrome surround, perforated/diamond-cut eight spoke 19-inch alloys and LED Xenon headlamps.
There are no traditional door mirrors on the car – a high-definition rear-view camera replaces the usual fare, discreetly integrated into the LED side indicator repeater module just below the base of each A-pillar.