Edaran Tan Chong Motor (ETCM) has come up with a Hari Raya video to celebrate Aidilfitri with Malaysians. Titled Atuk, it’s a heart-warming short film that follows the emotional journey of the patriarch of a Malay family on the eve of Hari Raya Puasa, with a focus on the invaluable message to always cherish loved ones.

According to ETCM executive director Datuk David Chen, the objective of ETCM’s Raya Campaign is to inspire Malaysians to nurture one’s family values and celebrate Hari Raya with love and forgiveness.

“Sometimes, we get so caught up in our hectic daily lives that we forget the things that really matter, so we hope that ‘Atuk’ will remind Malaysians that family is everything. After all, our family members are with us through thick and thin, and whilst we might not agree all the time, the enduring bond will always be there.” he said in a press release.