Perodua held a media briefing yesterday evening to announce its sales results for the first half of 2014. The Malaysian market leader has maintained its top position in the period of January to June with 94,500 units sold, which translates to a market share of 28.4%. That’s based on an estimated total industry volume growth of 6.2% to 332,800 units.
“Despite maintaining our position, there has been a minor erosion of our market share to 28.4% from 30.9% in the same period last year,” said Perodua president and CEO Datuk Aminar Rashid Salleh, who pointed to intense competition from industry players (foreign brands, not Proton) and the tightening of financial guidelines as reasons.
Because of the above, and despite a new model coming out “after Raya but before Christmas” (making it a four-model range), Perodua has revised downward its 2014 sales target to 193,000 units, 4,000 lower than the original 197,000. “Competition is far more formidable than previously expected,” Aminar said. Perodua sold a record 196,100 units last year.
The H1 title defence was led by strong demand for the Myvi and Alza facelift, as sales of the Viva tanked. As the cheapest new car in Malaysia, the Viva was most affected by the higher rejection rate for hire purchase loans, as banks implemented a stricter responsible lending policy. Stocks were mounting, and holding costs were increasing, leading P2 to slash Viva prices by up to RM5,300 last month. The last ditch tackle is working as intended, we hear.
The company has been tight-lipped about the “Perodua Axia”, despite having to face a barrage of questions about the upcoming new model at every press conference. Here’s what we know so far.
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Ah Beng wait for Same Lorr..Grrr…
Because of staff like Ah Beng, waste working hours waiting for me… Proton has to beg around for money and need another 30 years to turn around. lol
I don’t have much to say, please read the second paragraph together:
““Despite maintaining our position, there has been a minor erosion of our market share to 28.4% from 30.9% in the same period last year,” said Perodua president and CEO Datuk Aminar Rashid Salleh, who pointed to intense competition from industry players (foreign brands, NOT PROTON!!!!!) and the tightening of financial guidelines as reasons.”
You can continue syok sendiri, but Perodua doesn’t even give a shit on Proton. Like I will give a shit to you. lol
I saw the press conference, it seems that everybody there was a bumi. Perodua, don’t you have any non bumi working for you at management level?
Maybe that is why your sales are going down.
All Melayu or not, actually doesn’t matter. I believe there are Chinese and Indians in Perodua, maybe minority.
However, Perodua make profit. They produce cheap and reliable car, benefit Malaysian.
The worst is the one who burnt so much money design and create junk, can not sell, beg money, ask for more protection and say 1 more year to turn around (they have taken 30 years).
What should we call it? Ketuanan Perlindungan? lol
What is non bumi got to do with performance? Bodoh. Racist comments.
Perodua, why don’t you give special discounts to tudung women in Malaysia? This will increase your sales.
i myself is a victim of the rejection of the viva. reason :- having a name in one or two dormant company. i was like wtf … hello rhb … i have a proper income and job and here you are rejecting my application because i have names in dormant companies. brilliant. and the effin loan amount was like RM1xk after trading in my old car worth RM15k.
We all know that your sales is affected by Saga SV and Personal SV.
Yes. Their sales is affected by Saga & Persona.
But Proton is dying because of Myvi, Viva & Alza.
Scared of jazz… haha
target 193k units ? klu semua mcm nie….makin jem la kl/selangor/plus highway….
Now Perodua can see why their slip up of being complacent over the last few years is haunting them. The Proton options are cheaper with somewhat similar quality over time. Then we have the new City and Jazz with enticing base prices. Let’s not forget the new Picanto.
Should have bucked up on safety right Perodua?
with Campro engine making a big joke under the hood? thanks, but I’ll drive Kancil anytime.
Asrul, I drove a Kancil too for many years. However, I have since changed my vehicle due to one most important criteria which is safety. Kancil chassis offers very limited crash protection and therefore you may want to consider changing it while you still can.
saga sv and persona sv isn’t helping proton!
you can go compare 2013 and 2014 performance, IF SV really sell so well, then why the sales of same period for proton is dropping
Max ur car price tag @50k for all model n it will bounds back.
Sitting on top sales position by just selling 3 models….Malaysia Boleh!
Revise target? Lower? Is it because of Peugeot 208???
Amazing this company actually survives on one or two products only…. I dont know this says what…. Bt i do kno with those products thy canot survive outside of msia…. I dont get the hysteria myvi gets… Im sure its not bad…jus that its nt normal… Freak of nature sort of
Good news to hear sales declining. My Myvi has gearbox problem and they decline to fix it. Lousy service center that only knows how to change engine oil. I am getting another small car. A Honda Jazz.
Everything in my MYVI is falling apart after 2 years. Perodua cars are over rated. Rubbish Myvi
P2 are not like toyota
My Myvi after 3 years going to rubbish
1st day myvi give problem to me due to brake disc issue.Good Luck P2 by looking new customer but not me again
Wanna book 1 Viva S yesterday, sales man said, ” Semua Viva stok habis, kecuali Viva 850 saje.”.
They don’t take any more new booking..
Though everyone blaming proton for their failure of power window, I’m experienced it with myvi..radio also got jammed a year after..HOW????