A hat-trick of Citroens will be coming to Malaysia soon. Official distributor Naza Euro Motors (NEM) told The Star that the three new models will be from Citroen’s mainstream C-range of cars, as opposed to the more upscale DS range.
“From the end of this year into next year, you will see three new models from the C-range. We are hoping to price this more competitively from RM100,000 onwards,” NEM’s COO Datuk Samson Anand George said.
NEM has been selling the DS4 and DS5 since the Citroen brand was relaunched here in February 2013. The DS3 joined the party in February this year, before NEM opened order books for the Citroen Grand C4 Picasso MPV in June. The 207 hp DS3 Racing is in town, but is not for sale.
So what’s coming next? Current models starting with a C and available in RHD include the C-Zero (a rebadged Mitsubishi i-MiEV), C1 (city car), C3 (supermini), C3 Picasso (small MPV), C4 (C-segment hatch), C4 Cactus (an odd looking thing), C4 Picasso (smaller version of the one we have now), C5 (sedan) and C5 Tourer (wagon).
You can pick three from the above, although we can safely rule out the electric car, and the C1, since the new cars will priced from RM100k. The two small Picassos also don’t make much sense as we already have the Grand. No prizes for guessing correct :)
NEM aims to sell 600 Citroens this year, and the figure is set to grow with the new models. “We only had two models, the DS4 and the DS5, last year. If all goes well, we are looking at over 10% growth to 700 units next year. We expect sustainable organic growth. When there is a sudden spike, the back-end may not be able to catch up so fast,” Samson said.
Speaking of back-end, two more sales outlets (Puchong and Ampang) will open by the end of this year, with three more slated for 2015. The French brand now has five sales/service outlets nationwide, two in Klang Valley, two in Penang and one in Johor.