Well, this is interesting – Ford is offering US customers of its Motorcraft brake pads for Ford, Lincoln and Mercury models free replacements for as long as they own their vehicles. The offer is valid at all Ford and Lincoln dealerships and Quick Lane Tire & Auto Centers across the United States, and covers all pads purchased from July 1.
Of course, there will be a few caveats – only pads that have been worn down to less than three millimetres can be replaced for free, and the buyer will still have to pay for labour and installation costs. Customers will also have to return to the same dealer each time to continue getting free pads. Taxi, limousine, police, postal, towing and emergency vehicles, as well as race cars, are excluded from the lifetime guarantee.
“This program reflects our commitment to providing customers with an excellent ownership experience regardless of the age of their vehicle,” said vice president of Ford and president of Ford Customer Service, Frederiek Toney. “Motorcraft parts are the officially recommended parts for Ford, Lincoln and Mercury vehicles, and these technicians are factory-trained and certified to service our products.”