Volvo launched the all-new XC90 last month, and promptly put up a First Edition for sale. 1,927 units of the big SUV were up for grabs, exclusively online, and they sold out in 47 hours after release. Most of the units were reserved within one hour, and at its peak, seven XC90s were sold every minute. The cars will be delivered in April 2015.
The First Edition XC90, which features uniquely numbered tread plates and a distinctive badge on the tailgate, is available in supercharged and turbocharged T6 AWD (320 hp and and 400 Nm) and D5 twin turbodiesel (225 hp and 470 Nm) forms. Both engines are paired with an eight-speed automatic gearbox.
The special edition also comes with an Onyx Black exterior, eight-spoke, 21-inch inscription wheels, as well as an interior featuring nappa leather seats done in a shade called Amber, complete with a Charcoal leather dashboard and Linear Walnut inlays. Also on, a 19-speaker, 1,400 watt Bowers & Wilkins audio system.
“The first buyers signed up for their favourite number in milliseconds. The rapid response confirms that the XC90 is a truly iconic car model. The First Edition will be a collector’s item in the future,” said Alain Visser, senior VP of marketing, sales and customer service at Volvo Car Group.
Volvo Car Malaysia MD Keith Schafer recently told us that the second-generation XC90 is slated to debut in Malaysia in August 2015. The seven-seater SUV will be first available as a CBU import, before local assembly starts in Shah Alam. Read the full story.
Looking to sell your car? Sell it with Carro.
Having batch plate as an additional exclusivity. A very good marketing strategy.
Malaysians prefer good quality, even though it could be expensive.
Even cars are selling like Xiaomi style online.
Proton Iriz is better, safer than Volvo. Should let PosLaju sell it online too. Buahahaha.
i will wait for the T8 thanks.
Any Malaysians part of the 1927? Though I suspect this must be in LHD only. So, not really useful for use here.
1972 more sui kwan euros on the road