Easy Taxi, the world’s largest taxi-booking app, has introduced the Super Easy Taxi programme in Malaysia. Taxis under the scheme are set to offer an upgraded level of service thanks to a rating- and reward-based plan that’s the first of its kind in the country.
For starters, passengers will be warmly greeted by drivers who have been workshop-trained to improve their customer service initiatives and etiquette. Their unique-liveried cars will be clean and comfortable, and customers will be offered mineral water or the music of their choice.
Central to this is a rating-based incentive programme that rewards drivers between RM200 and RM1,000 a month depending on their performance and ratings given by customers through the app. This represents, says Easy Taxi regional MD Joon Chan, around a third up on their income per month.
Easy Taxi also provides monthly bonuses which vary on a month-to-month basis, to continuously motivate drivers to increase their level of service. These rewards are over and above their daily income from fares.
Also introduced is the ET Pay cash-free system – register your credit card with the app and you may simply pay your fare through your smartphone, without having to fish out your card and swipe it through a terminal.
“We believe there are good (taxi) drivers out there,” said Chan. “We would like to continue to champion Malaysian taxis by investing in them. As we all know, the public transportation industry is experiencing quite a shake-up right now, but our priority remains with the Malaysian taxi drivers who are earning their humble livelihood.
“Our initiative in upgrading Malaysian taxis marks the first time a private company is investing to improve the condition of these taxis. This will pave way for an overall improved end-to-end taxi experience for passengers.”
The programme has been running for two weeks now, and about 100 taxis have already signed up. That accounts for just two percent of the entire Easy Taxi fleet, but the company is looking to recruit, in phases, somewhere in the thousands.
Born in Brazil in June 2011, Easy Taxi today operates in over 33 countries and 170 cities around the globe. The app can be downloaded for free on iOS, Android and Windows Phone platforms. Easy Taxi started in Malaysia in 2013 and is now present in Johor Bahru, Penang, Kuching and the Klang Valley.
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hnrggggggh…gimme Toyota Prius taxi…
Introduce your business with car number plate full of number 4? Lame.
Still believing in Fengshui? Get real old man.
What is the purpose of SPAD again? why do we need to create redundant agency when we already have JPJ? We wouldn’t have problem if taxis in Malaysia are managed like Singapore. Don’t give taxi permits to 1 big company and forcing the drivers renting taxis from that company. this is where there problem begins. So now we have uber and easy taxi, great for passenger/ costomer.
SPAD are strategisers, planners of policy , and shapers of the land PUBLIC transport only. JPJ are the enforcers of ALL Land transport.
Enforcers and policy makers are totally different.
Police dont make policy, Ministry of home affairs does it. Police are the enforcers.
this Easy Taxi is a company that makes money from users who uses their app to book taxis. Why shud user use this app? they provide fast pickup activated by GPS, then they offer star rating system like the one this article states.
Try and read and comment with context in future, flaming doesnt really help anything.
SPAD is the policy maker? then why they are also the one who we make report to? you can see their hotline number at the back of busses, lorries and taxis. why not report to JPJ, why not JPJ hotline number if the JPJ is the enforcer? and why SPAD also giving fines and summons? does Home Ministry do that? then why do we need Kementerian Pengangkutan? the minister / ministry can’t make policy? this multi-layer and overlapping agencies is stupid.
and why SPAD again? we don’t see any improvement regarding issues with taxis, busses and overload lorries, problem never end and our taxis and drivers still ranked among the lowest.
Traffic POLICE: traffic offense/non-compliance (langgar lampu merah,emergency lane, handphone whilst driving, etc)
JPJ: Vehicle non-compliance/offence (anything with reagards to vehicle specification)
SPAD: Commercial license to operate as public transport offenses/non-compliance (operating without meter, haggling of rates, no taxi insurance, overloading of capacity, etc)
Mofaz, yup, i do understand your confusion, only after you post, i really read SPAD website.
Ministries have to really have better PR to avoid this sort of misunderstanding.
We have to understand the how the ministry work, before commenting i guess. If we put everything under Ministry of homeland, mati la woi. might as well we put all under PM’s purview? This divide and conquer method of administration is never perfect.
Is purpose of SPAD just so that little Napoleons can suck money from poor taxi drivers and the public, to buy the latest 458 Speciale Spider?
And also to let gangster taxi’s monopolize areas like Kelana Jaya MRT, major shopping centres, terrorize tourists and give Malaysia a bad name?
Asking only for investigation, no proof. Don’t want to be pushed off, I mean, fall off any ISA or MACC building.
Great program indeed.
A little bit sad to say that front line services like taxi needs monetary motivation to act and be nice to paying customers.
Money does make the world go round
can depend or not? last time my proton perdana rosak…have to take bus…want sit taxi…all say go to brickfields jam don want fetch me….kanasai that day onwards i never take taxi anymore only use uber
This only proves that, sometimes you don’t need government policies or intervention to improve upon your livelihood.
Initiatives (or rather, a business model) like this only goes to show that people do want to improve themselves if they are rewarded.
…and the reward of a better pay is the motivation for these taxi drivers. At the same time, customers ensured they are charged the right fare every time. Everybody wins.
Kudos to Easy Taxi! Myteksi and Uber, now your move?
FYI, myteksi is an initiative by the goverment
But Easy Taxi is not.
P/s : is Myteksi a government or private initiative?
Myteksi is majority owned by a member of the Tan Chong family.
Tan Chong family eh? There you have it, no further yapping?
tan chong family…will the taxi come as late as the x-trail?
I could rarely take a taxi for transportation as I live in small town.
But in my impression I think this taxi standard cannot beat with Uber loh.
They wont care….bonus of 1-2k?by conning ppl they’ve got more