It seems that Mercedes-Benz’s parent company Daimler is hungry for a slice of the bike pie as it enters “advanced talks” to purchase a stake in MV Agusta, according to a Reuters report.
Citing German daily Sueddeutsche Zeitung, the news agency said that the company is looking to acquire a 25% stake in the Italian motorcycle maker for around €30 million (RM124 million) via its Mercedes-AMG performance division, with an option to raise its holding through further investments. The same source added that the deal could be signed as early as this week.
Mercedes-AMG has dabbled with the motorcycle industry before, entering a marketing and sponsorship joint venture with Ducati in 2010 – going so far as creating a limited edition Ducati Diavel AMG – before the latter was snapped up by Audi in 2012. With BMW also in the bike business through its Motorrad division, the competition between the German luxury brands appears to be spilling onto the two-wheeled path.
Does the MV Agusta name sound familiar? It should – Proton once bought a 57.57% stake for €70 million (RM290 million) in 2004 before famously selling it off for a token sum of €1 (RM4.48) four years later.
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Thank you Dr.M for spending our money wisely.
This clearly show that he is truely a bastard for buying at si beh high price and selling at si beh si beh no price.
Now MB is buying back at si beh high price.
its a good thing they sold it. If not MV would have probably died & the magnificent Brutale 800, F3, F4R etc wouldn’t even exist
You really are an idiot.
MV was sold off in 2005. Mahathir was questioning why it was sold off at 1 Euro. Obviously he did not approve this decision.
What do you think D M will do? Ask for more money to throw it into the sea right? Do you mind to loose millions every year? Definitely not if you are driving a Porsche.
Dr M didn’t want to sell it and lambasted proton for selling it off.
Yes you are right… but the idiot here is YOU !
GET YOUR FACTS RIGHT.
It was Pak Lah and his 4th floor boys namely, Khairy, that sold off Augusta. An act that irked DrM which ultimately saw the demise of Pak Lah from Putrajaya.
Stop barking at everything and anything or you are worst than a stray dog
Talk cock only lah you!
so sad they r like ball…still dont close
UMNO cybertroopers will not say anything bad about the negara, not even constructive advices/critics, so they talk about something else or change the topics.
Now we know 1 + 1 = 4 x 30 million.
Haiyaa…Proton sold the entire stake just for 1 Euro.
no wonder potong keep asking for grant from the government… what a shitty company..
Proton should have been a motorbike
manufacturer instead.
Now everyone can own a bike !!
No need to compete with Perodua.
If, according to population growth charts tallied to global pollution and to personal mobility figures, bikes are the future for those looking for convenience, practicality, fuel costs; and even for those looking for their performance fix. BMW knows that (Motorrad), so does Audi (Ducati) and now Daimler.
Maybe proton can eye on aprilia so everyone can afford a rsv4 factory?
… which M’sia glc sold for 1Euro!
I know many have said that but I still feel cheated as a tax payer. And, those who involved in this decision are still holding high-rank position in M’sia authority!