At yesterday night’s Volkswagen Das Event, Volkswagen Group Malaysia (VGM) launched a social responsibility campaign advocating child safety, both in cars and on the road. The company announced its co-operation with the Association of Registered Childcare Providers Malaysia (ARCPM) or Persatuan Pengasuh Berdaftar Malaysia (PPBM) to initiate a national awareness campaign on child safety.
Together, they will roll out a child safety training module across 280 childcare centres nationwide. Child Passenger Safety trainers from PPBM’s network will train other operators of childcare centres to educate approximately 28,000 parents on the importance of using proper child car seats to curb injuries and losses.
“As a responsible automaker, we believe it is of utmost importance to educate people about the seriousness of this issue and help them take appropriate steps to ensure the safety of their children. We want to address the growing road mishaps involving children, and we are going beyond providing innovative safety features in our cars and embarking on our first national initiative on child safety,” said Armin Keller, MD of VGM.
“This training will also empower and facilitate the childcare centre personnel’s role in creating safety consciousness and uphold child protection,” he added.
Training aside, VGM will also donate 200 Volkswagen child safety seats to PPBM to further support the cause. Child seats are an effective and proven way to minimise injuries and deaths among kids aged between one and four years, and all the way up to eight years old. It secures the child and distributes the force of impact. This protects the child’s neck and spine should an accident occur.
According to the Road Safety Annual Report 2013 commisioned by International Traffic Safety Data and Analysis Group (IRTAD), Malaysian roads are among the most dangerous in the world with 23.8 accident deaths in a 100,000 population. Children are of course not spared from this statistic.
This website has in the past highlighted the importance of child safety seats and why Malaysian parents must make a habit of securing kids in cars properly – read Paul’s musings on the issue.
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gud effort..
Good one, bravo!
Good unlike Suprima that remove safety equipments
VW – Moving forward with safety
Proton – Moving backward!
Ya ya ya…
Suprima premium still has ESC lor
VW still has not sorted their DSG issues. Better to have a car that works and does not breakdown with your child stuck in the car waiting for the tow truck to come.
VW in Germany already in black and white admitted that their DSG cannot be used in hot countries like Malaysia or countries where there is bad traffic jam (like Malaysia).
Please VGM, please sort your DSG before coming out with all sorts of initiatives and new models.
VGM Facebook does not lie. So many complaints even from 2014 models VW cars with DSG errors and breakdowns.
Desperate times calls for desperate measures
This doesn’t seem like a desperate attempt to me. Why can’t they launch something besides them fixing their DSG issues and after sales services?
VGM, your main job is improve your aftersales service quality, car reliability, part availability,
customer service quality level.
Solve above basic issues before you talk about Child safety!
I can not imagine a VW register less than 4 months,
fuel pump failure cause car stall!
No error code found, humming sound, SC push here and there, complaint to VGM customer careline like throwing a stone to the sea!
wow you sure know your priorities huh…
At least your kid is still safe in the car isn’t that good?
All your complains, although material, doesn’t cost a life.
We are talking about a child’s life here. Get the point?
Wow bro, got other threads to complain about this. Why do you have to rain on their parade? What have you done besides complain? Have you actually gone and sorted that stuff out?
Good effort.
I think car manufacturers should bundle in isofix chair or provide it as an affordable options. We often see spoiler this, big rims that as options. Hope to see more affordable safety equipments being promoted.
can quickly remove and be compatible with most tow truck
well better add curtain airbags for ur polo then