Hyundai Malaysia adopts new global dealership design theme; Melaka showroom first to showcase new look

Hyundai Premium Autoworld - Exterior

Hyundai-Sime Darby Motors (HSDM) has unveiled its first showroom in Malaysia to sport the new Global Dealership Space Identity (GDSI) design theme. The new concept is a collaboration between Hyundai Motor Company and Delugan Meissl Associated Architects – a firm known for its modern and dynamic design.

As part of Hyundai’s ‘Modern Premium’ concept, the new showroom identity aims on improving customer service and the overall ownership experience. The GDSI approach is said to take its design cues from nature, featuring an open showroom with floor-to-ceiling glass walls and the inclusion of greens in the interior.

The interior of the new showrooms will include a more contemporary atmosphere via the inclusion of modern furniture, lounge chairs and warm lighting. “We are confident that this new concept will elevate the status of the Hyundai brand further, which will result in greater customer confidence in the brand,” said HSDM managing director Lau Yit Mun.

A total of eight GDSI showrooms are expected to be built all over Peninsular Malaysia by the end of 2015. Of the eight, three will be 1S showrooms while the remaining five will be 3S centres. The first GDSI showroom – Premium Autoworld – is now open everyday from 10am to 6pm at T199, Jalan Munshi Abdullah, 75100 Melaka.

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Gregory Sze

An “actor” by training, Gregory Sze realised that he has had enough of drama in his life. Following his number one passion (acting was actually number two), he decided to make the jump into the realm of automotive journalism. He appreciates the simple things in life – a simple car with nothing but back-to-basics mechanical engineering and minimal electronics on board.

 

Comments

  • Sam Lou on Dec 17, 2014 at 4:46 pm

    global dealership design theme = macam kedai Hardware jual simen saja

    Like or Dislike: Thumb up 7 Thumb down 7
  • seancorr (Member) on Dec 17, 2014 at 5:38 pm

    Death to 1S centres…3S as minimum and 4S in strategic areas please. When I hunt for a new car I always like to take a look at their after sales section before I sign the dotted line. Car ownership starts when you purchase the car which lasts for just a few days and continues for years in the service centres so yeah after sales is very important.

    Like or Dislike: Thumb up 9 Thumb down 0
    • Allen on Dec 18, 2014 at 2:04 am

      Service centre will start soon, at a location nearby.

      There is another Hyundai dealer with 3S in another side of Melaka City.

      Like or Dislike: Thumb up 2 Thumb down 0
  • Rulered on Dec 17, 2014 at 6:24 pm

    Any news on Starex replacement or any 8 seater MPV for that matter? Running out of options in 8 seater MPV besides recond units.

    Like or Dislike: Thumb up 1 Thumb down 1
  • ss427 on Dec 18, 2014 at 8:42 am

    Ahh nice… Hyundai showrooms in Malaysia are finally renovated to look like the ones in SG… or rather internationally.

    Like or Dislike: Thumb up 2 Thumb down 0
  • Semi-Value (Member) on Dec 18, 2014 at 10:39 pm

    sorry la hyundai i think it really looks like it is designed with a pencil and ruler…im pretty sure there are many better architects in malaysia that can do a much better job

    Like or Dislike: Thumb up 0 Thumb down 3
 

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