Fiesta ST and Focus ST 1

Ford achieved an all-time sales record of 13,938 units in Malaysia last year, up 31%. Not surprising, as it was announced in November that 2013’s sales figures have been surpassed with two months of 2014 remaining. The Blue Oval proceeded to end the year on a high by breaking monthly and quarterly sales records.

December 2014 sales jumped 52% year-on-year to 1,432 units, capping off Ford’s best-ever quarter with sales increasing 22% to 3,721 units in Q4 2014.

The biggest contributor to sales is the Ranger T6, the second best-selling pick-up truck in Malaysia after the Toyota Hilux, with sales soaring 49% to 8,577 units. Next up is the Fiesta with a 24% jump to 3,119 units. The B-segment hatchback is available here in three variants – 1.5, 1.0 Ecoboost and the ST hot hatch.

ranger-3.2-mainFord’s Ranger is the second most popular pick-up truck in Malaysia after the Toyota Hilux

In the SUV department, the Kuga did 882 units while 353 units of the EcoSport, launched in August, were registered. The C-segment Focus, available as a sedan and hatchback, contributed 939 units to the cause. Last year also saw Ford start local assembly of the Transit van and launch a network of nine commercial vehicle centres.

To support a growing customer base, Ford’s local partner Sime Darby Auto Connexion (SDAC) and its dealers will invest a total of RM140 million over the next two years. The money will go into adding new facilities (including land acquisition costs), upgrading to 3S centres and renovations to meet Ford’s global standards and corporate identity.

By 2016, there will be three new outlets added to the current network of 49 dealerships, and a 70% increase in service bays. SDAC says that by 2018, at least 90% of Ford’s dealer network will be 3S outlets.

New Mondeo, Everest SUV and sixth-generation Mustang will all arrive in Malaysia this year

A new flagship outlet in PJ will further ease traffic with its 22 service bays. The new facility, located on the other side of the Federal Highway from the current outlet, is expected to begin operations by mid year. More Quick Lane outlets will also open in 2015 to provide customers with quick, convenient and high quality service, adding to the nine outlets introduced in 2014.

A couple of exciting new products will be coming this year. Look out for the new Mondeo (first half), the new Everest SUV and the sixth-generation Mustang in the final quarter. Full story on Ford’s 2015 models here.