Apple adds building cars to its corporate description

apple-titan-render

Rumours are rife about Apple’s supposed car-building endeavour, and it appears that they aren’t going to let up anytime soon – Cupertino now looks to be protecting itself legally on the off chance that it actually is going to start making vehicles.

According to Swiss Apple portal ApfelBlog.ch, the company has engaged its regular law firm Baker & McKenzie in Zurich to expand its corporate description as a manufacturer of its usual computers, smartphones, tablets and watches to include vehicles and even aircraft as well.

Specifically, Apple is now listed as a maker of vehicles, including “Apparatus for locomotion by land, air or water; electronic hardware components for motor vehicles, rail cars and locomotives, ships and aircraft; Anti-theft devices; Theft alarms for vehicles; Bicycles; Golf carts; Wheelchairs; Air pumps; Motorcycles; Aftermarket parts (after-market parts) and accessories for the aforesaid goods.”

Of course, this piece of information doesn’t mean that Apple is actually building a car – it could simply be a preemptor preventing others from using its name on their own vehicles – but it does add to a mountain of clues that could indicate that the project, said to be codenamed “Titan,” is indeed real.

Among them are rumours that the company is planning to build its first electric vehicle by the year 2020, an incredibly short timeframe for a firm developing and manufacturing a car from scratch. To help it embark on this undoubtedly daunting journey, Apple is said to have already hired “several hundred people” to work in a “secret lab” – including automotive designers and specialists in the fields of mechanics, manufacturing and robotics – and has even met up with key personnel from contract manufacturer Magna Steyr.

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Jonathan Lee

After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead. He therefore appreciates the aesthetic appeal of a car, but for him, the driving experience is still second to none.

 

Comments

  • Apple on Mar 03, 2015 at 11:33 am

    Even Apple can build a car on its own. Proton? Jaguh kampung lah, for 20 years still need tongkat from the G

    Like or Dislike: Thumb up 27 Thumb down 24
  • Same L0rrrr on Mar 03, 2015 at 5:35 pm

    iPhone used to have so many severe bugs everytime a new model/iOS is introduced. They just have to patch it up and move on.

    Ok, you can survive with phone bugs, but car bugs?? You comfortable with a car running on 100km/h and something suddenly go wrong?

    Phone hardly get people killed but cars kill easily. So think carefully. Don’t be fooled by the Apple icon.

    That’s why people prefer to stick with Toyota… They knew Toyota could deliver.

    Like or Dislike: Thumb up 1 Thumb down 1
  • karipap basah on Mar 03, 2015 at 6:15 pm

    Proton…..no need to talk about it. Proton is second best of none.

    Proton is easily the world’s best of Jaguh Kampung!

    Like or Dislike: Thumb up 1 Thumb down 0
 

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