Mercedes to produce C300 BlueTEC Hybrid in Thailand

Mercedes W205 C-Class France 54

Mercedes-Benz has confirmed that it will assemble the C 300 BlueTEC Hybrid at the Thonburi Automotive Assembly Plant Co in Thailand’s Samut Prakan province. The factory, which started operations in 1979 assembling the W123, already rolls out BlueTEC Hybrid versions of W212 E-Class and the W222 S-Class.

Already strong Thai demand for hybrid cars is increasing, as indicated by robust sales of Merc’s diesel hybrid models, Michael Grewe, president and CEO of Mercedes-Benz Thailand told Bangkok Post. Grewe added that the hybrid segment was attractive for investment due to the country’s favourable excise tax structure.

Currently, hybrid cars are charged 10% tax compared with 17% for eco cars and 20-40% for other passenger cars. Under a new tax structure based on CO2 emissions, E85 gasohol compatibility and fuel efficiency (as opposed to engine size today, like in Malaysia), hybrids will still be entitled to a 10% rate, while the rate for eco cars will be lowered to 12-14%. Normal passenger cars will attract a 25-30% tax rate. The new structure will take effect in early 2016.

A W205 Mercedes C-Class with “C 300 Hybrid” badges has been spotted in Malaysia

Mercedes-Benz has strong momentum in Thailand. 2014 wasn’t the best of years for the Thai auto market, but the brand from Stuttgart saw sales jump by 12% to 11,328 units, a new record. The Thai luxury segment grew by 7% to hit the 20,000 mark, but Mercedes outperformed the class.

In Malaysia, we recently saw a “C 300 Hybrid” in PJ. Mercedes-Benz Malaysia launched the locally-assembled E 300 BlueTEC Hybrid earlier this year – will we also be getting the C 300 BlueTEC Hybrid with an attractive price in the near future?

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • abdullah on Mar 16, 2015 at 3:38 pm

    To hell with the Malaysian government EEV policy.

    Like or Dislike: Thumb up 33 Thumb down 5
    • George Abdul on Mar 16, 2015 at 5:01 pm

      As usual Bolehland are only good in talking with no action.

      If on corruption things with get efficient.

      Like or Dislike: Thumb up 12 Thumb down 2
    • Asian Detroit on Mar 16, 2015 at 5:22 pm

      Satu lagi kegagalan EEV NAP oleh MITI.

      Tahniah DrM selaku bapa otomotif Thailand.

      Like or Dislike: Thumb up 15 Thumb down 2
    • Malaysia Boleh! on Mar 16, 2015 at 7:17 pm

      Our gomen is short-sighted.. they only see the tax they can reap in short-term. Imagine if our tax structure is lower than thai & indon, we will be the hub and export to neighbouring and overseas market.. doesn’t that provide us more tax in terms of value/quantity? also this will create more job opportunity. haihhh… why do I even rant? it will fall to short-sighted deaf ears anyway…… or the blind who will not even bother.

      Like or Dislike: Thumb up 17 Thumb down 2
  • isuzuki on Mar 16, 2015 at 4:45 pm

    why Thailand? Why not pekan?

    Like or Dislike: Thumb up 1 Thumb down 2
    • cendol (Member) on Mar 16, 2015 at 5:00 pm

      Even if Pekan, don’t expect it to be cheap.

      Like or Dislike: Thumb up 4 Thumb down 1
    • agogo on Mar 16, 2015 at 6:47 pm

      you have to ask..

      Mahatir is the Father/Architect/Chief of Thailand’s National Automotive Policy

      Like or Dislike: Thumb up 11 Thumb down 0
  • spongewai on Mar 16, 2015 at 8:23 pm

    resign la Minister and also PM too

    Like or Dislike: Thumb up 5 Thumb down 0
  • Leafable on Mar 16, 2015 at 9:46 pm

    “will we also be getting the C 300 BlueTEC Hybrid with an attractive price in the near future?”

    A BIG NO.

    Like or Dislike: Thumb up 0 Thumb down 1
  • benzw205 on Mar 19, 2015 at 4:16 am

    Hello,
    Mercedes-Benz sold 11,328 vehicles last year, up by 12%, while BMW sold 7,465 vehicles, down 0.9% excluding Mini cars. What about in Malaysia ? Do you know the figures ? Thanks.

    Like or Dislike: Thumb up 1 Thumb down 0
 

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