VIDEO: Renault Kwid – why the crossover is so cheap

Last week saw the introduction of the Renault Kwid, a compact, inexpensive A-segment crossover, targeted at the hyper-competitive Indian market but will also be sold as a global car. Now, the Renault-Nissan Alliance has released a new video documenting the development of the car as well as how exactly it has managed to pull the price down to just three to four Indian lakhs (RM17k-23k).

Despite being so cheap, the Kwid has SUV-inspired styling that distinguishes itself from other cars in the A-segment market. There are also a number of features that aren’t even available on most cars two to three sizes up, such as a seven-inch touchscreen with navigation and Bluetooth connectivity.

So, how did Renault do it? The Kwid is the first car to be based on a new CMF-A platform – part of the Alliance’s Common Module Family (CMF) – which is considerably more cost-effective than the already bargain-basement B0 platform underpinning the Duster, Sandero and Logan.

The CMF-A architecture was also developed with India in mind, allowing the Kwid to feature a 97% localisation rate in the country – unheard of in the company’s history. However, the car will not be exported from India to other markets but will instead be produced regionally, because a high localisation rate in every market is a key element in maximising the efficiency of CMF-A.

In India, the Renault Kwid squares off against the Hyundai Eon and the Maruti Suzuki Alto 800; over here, however, with higher levels of kit and safety, it will probably be priced to compete with the Perodua Myvi and the Proton Iriz. So, what do you think – would you get a conventional national B-segment hatch, or a French-badged crossover from a size down?

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Jonathan Lee

After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead. He therefore appreciates the aesthetic appeal of a car, but for him, the driving experience is still second to none.

 

Comments

  • dodgeviper88 on Jun 02, 2015 at 11:38 am

    even with 100% tax it would be at RM34k-RM46k. But 1 AP cost RM30k so…….

    Like or Dislike: Thumb up 25 Thumb down 0
    • George Abdul on Jun 02, 2015 at 11:58 am

      Sure Proton and P2 closed shop and most AP system owner die like shit… If this car really come to Malaysia.

      But Govt will do anything to high up the price.

      Bolehland policy and cronies right have no Benefits at all to Malaysian Rakyat !!!

      Like or Dislike: Thumb up 34 Thumb down 5
      • indifon on Jun 02, 2015 at 12:22 pm

        Is this comparable to Suzuki Swift Maruti that scores 0 star NCAP?

        Like or Dislike: Thumb up 5 Thumb down 1
  • tokmoh. on Jun 02, 2015 at 11:47 am

    Good news, the Dacia Sendero is… oh wait.

    Like or Dislike: Thumb up 11 Thumb down 0
  • Beng P1boy on Jun 02, 2015 at 12:01 pm

    All India made car are rubbish.

    Proton still the way and the real global car for Rakyat.

    Rakyat must be smart AP system and Govt taxes are good to Malaysia and Bolehland system helpful to us all.

    Like or Dislike: Thumb up 7 Thumb down 70
  • until now i can not accept that there are ppl market for their cars based on bluetooth and navigation, and oh yeah goveboxes! and he was so proud with stupid face saying ‘ we have 3 gloveboxes ‘ like seriously ?? with no safety feature at all, even the airbag for the driver side is optional!! those ppl make fun of indians , cheap lives !

    Like or Dislike: Thumb up 15 Thumb down 4
    • seem like malaysia previous proton car is offering the airbag…

      Like or Dislike: Thumb up 1 Thumb down 1
      • speak 2015 pls, if you will talk about previous previous, so many features were missing back in 90’s from all of the leading carmakers .lets focus on 21st century pls

        Like or Dislike: Thumb up 2 Thumb down 0
  • heybadigol (Member) on Jun 02, 2015 at 12:32 pm

    Funny French. Kwid sounds like Quid, which is British slang for 1 Pound. Which means its cheap.

    Like or Dislike: Thumb up 8 Thumb down 0
  • sudonano (Member) on Jun 02, 2015 at 12:34 pm

    ALL HAIL CARLOS GHOSN.

    If not for him, Renault-Nissan won’t ever be where they are. Seriously, how far both have come in the last few yours, is amazing.

    Like or Dislike: Thumb up 3 Thumb down 0
  • apekgoh on Jun 02, 2015 at 1:17 pm

    now everything is GST’ed… and fuel price on free float market price. it is time to do away with the AP, Excise duty, whatever tax you impose on car… and free ringgit forex!!

    Like or Dislike: Thumb up 8 Thumb down 1
  • Zorro on Jun 03, 2015 at 8:12 pm

    You think the govt will allow it to be sold here for RM30K to RM40K and allow the 2 protected car manufacturers to suffer? When the Kwid comes here it will be forced to be priced at RM70K to RM80K so that P1 and P2 can go on peddling their outdated cars at the same prices.

    Malaysians will never enjoy cars at real world prices. In your dreams! Keep driving that overpriced car you bought for 10-15 years.

    Like or Dislike: Thumb up 12 Thumb down 0
  • Comes to bolehland becomes starting RM90k

    Like or Dislike: Thumb up 1 Thumb down 0
 

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