VIDEO: Tom Hiddleston unleashes a pack of Jaguar XEs on to the streets of London, British baddie-style

There’s something about being British that suits the character of a villain so well. Is it the accent? Is it the unflappable demeanour? Is it the old-world charm? Or is it… the cat?

You watch this dark commercial and be the judge – “It’s time for a change. A new plan needs a new boss. It’s time for something more surprising, more British, more Jaguar. Unleash the cat,” snarls actor Tom Hiddleston as he releases a sinister pack of Jaguar XEs into the wild, erm, we mean London’s streets.

Along the way, he manages to feed a bow tie to his pet big cat (presumably belonging to the old boss?), while his partner-in-crime Nicholas Hoult transforms an electronic F-Type blueprint into that of the XE with just a touch of the palm. Oh yes, it is good to be bad.

We recently danced with the new compact cat in northern Spain – find out what we think of the 180 PS 2.0 litre Ingenium diesel, 240 PS 2.0 litre petrol and 340 PS 3.0 litre supercharged V6 versions here.

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Jonathan James Tan

While most dream of the future, Jonathan Tan dreams of the past, although he's never been there. Fantasises much too often about cruising down Treacher Road (Jalan Sultan Ismail) in a Triumph Stag that actually works, and hopes this stint here will snap him back to present reality.

 

Comments

  • but Jaguars are now Indian.

    Like or Dislike: Thumb up 7 Thumb down 6
    • Jaguar Land Rover has been a wholly owned subsidiary of Tata Motors since 2008.

      Like or Dislike: Thumb up 5 Thumb down 0
    • Annoynimouse on Jun 14, 2015 at 10:43 am

      Yes… and what that means is that Tata gave full freedom to JLR to develop products with less financial restrictions. Hence, we see exciting new line-up like the Evoques, Range Rover sports, the F-types and the XEs.

      Like or Dislike: Thumb up 0 Thumb down 0
  • carazy on Jun 09, 2015 at 4:24 pm

    I reckon everybody knew how is the new Boss, not English by the way.

    Like or Dislike: Thumb up 4 Thumb down 0
  • sudonano (Member) on Jun 09, 2015 at 4:29 pm

    And that is the thing, the XE represents the more unique choice of the 3 Germans.

    To be honest, I’d actually buy both the XE and the 3. The former for being rather good looking and looks classy yet simple inside, while the latter for being more of a heritage icon, and lets face it, nothing drives like a 3.

    Like or Dislike: Thumb up 4 Thumb down 2
  • Half a million dollar cars, dashboard interior like Preve.

    Like or Dislike: Thumb up 0 Thumb down 0
 

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