Is it something in the water that endows the Kiwis with the ability to execute brilliantly creative campaigns? One only needs to trawl Youtube for Air New Zealand’s pre-flight safety videos to understand where we’re coming from. Now, Volkswagen New Zealand has embarked on an equally creative experiment to help drivers curb the urge to speed and/or drive irresponsibly.
Titled ‘Reduce Speed Dial’, the entire experiment is documented as a short film and spans just over three minutes. In said feature, viewers get a glimpse into the everyday lives of four families from New Zealand and how each and every one of them utilises a Volkswagen to get around.
The centre of the experiment lies in the instrument cluster, whereby the gauges are redesigned to feature custom insignias hand-drawn by the children of each family – one only has to have a modicum of emotion to know how all this pans out. By including a special message to the drivers, along with aforementioned stylised markers, said driver will be more reluctant to behave irresponsibly on the road.
By reminding them what they have to live for, one particular driver has been quoted as saying, “I haven’t gone over a hundred since I’ve driven with it.” Another participant perfectly sums up the experiment by stating that “they (the children) don’t have control over the speed that you drive, but they do have control of your heart.”
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Speaking as a father..
With a dial like that, I will subconsciously drive slower and/or in a safer manner.
remove the turbo might a good CSR Too?
Brilliant Idea… now what a lose to VOLVO ..since Volvo own by China, I guest China does not have much PR..all they know with the tiny eye is money money money..thas all..A Chinese Girl ruthelessly ran over a van and nobody care! https://www.youtube.com/watch?v=UqVYUzHc5L8. Luckily when they migrate to Malaysia they have hearts
You’ll just make yourself look like a complete fool. Go educate yourself on how Volvo is being run.
Cute and nice…..
Fantastic programme. Love the tagline ‘But what if we can engineer safer drivers’! Kudos to VW for running something like this!
it’s good when car’s manufacture concerned for the people. two thumbs up vw!
gud adevrt..
You know why? To prevent their dsg and turbo engine not easier to blow out.
there’s no need to prevent when it’s already resolved
If you’re gonna drive at 60kmh, why on earth do you need a turbo?
Fuel efficiency is still a thing at lower speed.
Quite a useful feature for a race-prepped car…
0kmh – Dad you suck l0l
160kmh – Mom hates 2nd place
250kmh – Mistress called
333kmh – Threesome Offer
Aiyo, VW is the safest car la guys. Car is always in workshop, so you never have any accidents.
LOL xD
nonsense!!
Did you ever own a vw? please keep your old story to your child. In this year, less vw car break down. Also their sale increased.
Not every vw car also facing gearbox issue. Mine one nearly 100km, yeah I admit went in sc twice before but not dsg issue.
How about change the 10km/h to 20km/h. 50km/h actual speed but 100km/h on modified speedometer
Fantastic CSR programme by VW. Any chance of getting it done locally?
Good idea…
I wish it was Proton who come out with idea like this. Instead certain tengku just wish to slap their R3 R4 badge and make an unsafe car go faster.
This will further drive the RV lower…
“Hey… your kid’s painting is still in my car…”
If they are serious in doing this, they have to do it on the new Audi TT canggih LCD dash…
its easy to engineer safer drivers.
just replace the airbag with a big metal spike.