VIDEO: Mazda CX-5 demonstrates safety, creatively

https://youtu.be/VyLlNWCsigQ

Demonstrating a car’s safety systems via driving stunts is pretty common, but how about showing off safety kit via a failed driving stunt? That is the creative way Mazda chose for this CX-5 ad.

The one minute ad shows half a dozen CX-5s going through a synchronised routine on salt flats. Very precisely coordinated driving, with a matching soundtrack as well.

The routine shows off Mazda’s i-Activsense suite of safety systems, which includes Mazda Radar Cruise Control (MRCC), Rear Vehicle Monitoring (RVM is like Volvo’s BLIS blind spot warning) and Smart City Brake Support (SCBS) auto braking. i-Activsense is available locally in the Mazda 6 facelift and CKD Mazda 3, while the CX-5 facelift surfaced in Malaysia last month.

We won’t spoil it for you, so check out the ad yourself. While you’re at it, below are the latest Mazda ads of the 2, 3, 6 and CX-3 for your entertainment.

https://youtu.be/mgGMbv3j7ko


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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • DPCraft on Jun 30, 2015 at 8:36 pm

    So cool, did technology didn’t get pull out when arrive Malaysia ??

    Like or Dislike: Thumb up 2 Thumb down 0
    • prabowi on Jul 01, 2015 at 9:04 am

      Probably not. The new mazda 3 does come with AFS, RVM and SCBS. Unfortunately no MRCC and some other features under the i-activsense. The AFS is rubbish and does not work as it should be. The SCBS is quite hard to verify since ul need a leap of faith to test it.

      Like or Dislike: Thumb up 0 Thumb down 1
      • Lance on Jul 01, 2015 at 12:23 pm

        AFS is rubbish? I found it so so so useful when I drove down from Cameron highland down to tanah rata at night. That was the time I felt lucky to have this feature.

        Like or Dislike: Thumb up 1 Thumb down 0
  • BeemerFreak on Jun 30, 2015 at 11:19 pm

    Easily the best Japanese car brand, bar none.

    Like or Dislike: Thumb up 14 Thumb down 0
  • calcutta on Jul 01, 2015 at 1:11 am

    some nations focus on innovate,some nations still debating religion

    Like or Dislike: Thumb up 7 Thumb down 0
  • SamShowedMeTheHilux on Jul 01, 2015 at 10:22 am

    As long as its not a kimchi, it will have RV.

    If its not a K5, Sonata or Elantra, start writing a will

    Like or Dislike: Thumb up 1 Thumb down 2
 

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