Volkswagen overtakes Toyota in 2015 first half sales

Der neue Volkswagen Passat

Strategy 2018 seems to be right on track for the Volkswagen group – the German automaker has surpassed Toyota in terms of total vehicle deliveries in the first half of 2015. The numbers suggest that competition between Wolfsburg and its Japanese rival is expected to intensify for the remainder of the year.

Volkswagen – including sub-brands such as Scania and MAN – moved an accumulative total of 5.04 million vehicles worldwide, while Toyota (including Daihatsu and Hino) trailed slightly behind with 5.02 million vehicles delivered, a mere 20,000 vehicles separating the brands.

Bloomberg reports that Europe was one of the greatest contributors to Volkswagen’s achievement in the first six months of the year. The report adds that the boost in demand for automobiles in its own domestic market has helped cushion the impact from increasingly challenging markets such as China, Russia and some South American and South-East Asian countries.

The figures, however, are lower when compared to that for the corresponding period last year – the German automaker’s sales have fallen by 0.5% compared to first six months of 2014.

porsche macan s-1

It was reported that the new Volkswagen Passat and the Porsche Macan helped the brand’s sales in Western Europe, boosting it by more than 6%, while Toyota’s market demand was propelled by the Lexus NX and the Toyota RAV4 compact SUV in the US.

Last year, Toyota took the honours as the world’s top automaker with total sales of 10.23 million units sold worldwide. Volkswagen finished second with 10.14 million, with General Motors in third with 9.92 million vehicles.

On the local front, Volkswagen has also managed higher figures for the first six months – the company registered an increase of 38.1% vehicles sold to date this year compared to the total number of vehicles sold for the first half of 2014.

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Graham Chin

Having spent a number of years as a journalist for a local paper, a marketing executive for a popular German automotive brand and a copywriter, Graham, a true-blue Sarawakian, knew he had to take the leap back into the motoring scene - and so he did. To him, nothing’s better than cruising for hours along a scenic route, in a car that’s designed and built for that purpose.

 

Comments

  • Since Subaru (Fuji Heavy Industry) is now part of Toyota, should Subaru’s sales number be included in Toyota’s?

    Like or Dislike: Thumb up 5 Thumb down 5
    • Areyousure on Jul 29, 2015 at 2:30 pm

      Seems VW really doing well in China, Europe and other parts of the world.

      Like or Dislike: Thumb up 5 Thumb down 4
    • Obviously (Member) on Jul 29, 2015 at 3:26 pm

      They’re not a part of Toyota. Rather, they have a partnership with Toyota, so, no.

      Like or Dislike: Thumb up 5 Thumb down 2
      • Toyota is the highest share holder of Fuji Heavy Industry now.

        Subaru is made under Fuji Heavy Industry.

        Like or Dislike: Thumb up 1 Thumb down 1
        • Obviously (Member) on Jul 30, 2015 at 7:56 am

          That doesn’t mean they’re a part of the Toyota group. Being a part of their group means having Toyota install their own management into their system.

          Like or Dislike: Thumb up 1 Thumb down 1
  • policeman on Jul 29, 2015 at 1:03 pm

    Style over substance. That’s what the majority of the new generation wants.

    Quantity over quality. That’s what VW offers.

    How about making a reliable car, VW? Sick of your junks breaking down and causing traffic congestion.
    Learn from the Japanese, please!

    Like or Dislike: Thumb up 17 Thumb down 34
    • Holofanboi on Jul 29, 2015 at 3:44 pm

      Sure you not mixing that up? I think people like me who bought korean car are the style over substance since our cars are nowhere near any of VW’s car in performance. O.o and yes im fine with my decision.

      Reliability stories aside, I personally think VW buyers are substance over style since most of VW cars arent showy design wise. But they sure as hell perform ;)

      Like or Dislike: Thumb up 18 Thumb down 5
      • Obviously (Member) on Jul 30, 2015 at 7:58 am

        Good show! That’s what I was thinking. VW is more substance over style.

        Like or Dislike: Thumb up 6 Thumb down 2
    • dugongx on Jul 29, 2015 at 3:47 pm

      I am sick of toyota junks vios and camry always skidding , crashing and causing traffic jam. Learn from the Europeans and provide better safety spec please!

      Like or Dislike: Thumb up 24 Thumb down 6
    • kadajawi (Member) on Jul 29, 2015 at 9:16 pm

      VW got great styling?

      What VW does is offer an expensive feeling car… Well put together (usually…), with decent handling and ride even at high speeds, easy to use. Also modern technology.

      Plus there is nothing wrong with buying a manual VW. No DSG problems.

      Like or Dislike: Thumb up 10 Thumb down 1
      • Obviously (Member) on Jul 30, 2015 at 7:58 am

        Sounds pretty much like substance over style to me.

        Like or Dislike: Thumb up 2 Thumb down 2
  • Obviously (Member) on Jul 29, 2015 at 1:08 pm

    And here comes the comments about DSG failure and VW cars stuck in workshops…you guys don’t need to say it. Save us the pain of reading them.

    Well done to VW for the stepped up effort. The new Passat does look spectacular. Looking forward to Toyota’s return fire.

    Like or Dislike: Thumb up 24 Thumb down 6
    • The strike back is gonna take place very soon. With a new model set to compete with the HR-V globally in progress, the new Hilux which is sold nearly every continent besides the US and a few others, a new Prius coming soon, the mighty Lexus RX (which could sell 100,000 units in the US alone) and also a series of refreshed models coming, Toyota is in good shape.

      Like or Dislike: Thumb up 5 Thumb down 12
  • nabill (Member) on Jul 29, 2015 at 1:10 pm

    This really is major news actually..for so long GM was the one chasing the no1 spot,bt no one stays on top for too long in whatever industry you are in…

    Like or Dislike: Thumb up 5 Thumb down 0
  • The real Quality of product, is not something u can see.
    VW, Looks Good.. but it’s not good.

    Cost Cutting at the place u cannot see or feel it.
    Then, we got VW breakdown..

    Like or Dislike: Thumb up 8 Thumb down 18
  • Bravo Volkswagen!!!

    Like or Dislike: Thumb up 14 Thumb down 1
  • China likes Volkswagen brand…

    Like or Dislike: Thumb up 8 Thumb down 2
  • wan joe on Jul 29, 2015 at 3:54 pm

    I wondered why nobody care about Toyota RAV4 here.

    Like or Dislike: Thumb up 2 Thumb down 4
    • Here = where?

      The RAV4, as well as its Japan-bound twin, Vanguard, can be seen so commonly on Sabah roads. It’s a shame that UMW doesn’t bring it in to compete with the CRV, CX5 and Kuga.

      Like or Dislike: Thumb up 0 Thumb down 0
  • DPCraft on Jul 29, 2015 at 3:59 pm

    Of course, with Toyota pay more to get safety concept.

    Like or Dislike: Thumb up 0 Thumb down 0
  • seancorr (Member) on Jul 29, 2015 at 4:19 pm

    I’m not surprised given the aggressive takeovers of various vehicle companies by the VW Group.

    Like or Dislike: Thumb up 3 Thumb down 0
  • alldisc on Jul 29, 2015 at 4:51 pm

    VW group – VW, seat, skoda, audi, porsche, bentley, bugatti.. MAN, scania, ducati

    Toyota – toyota, lexus, scion, hino.

    GM – chevrolet, holden, opel, vauxhal, buick, GMC, pontiac, hummer… No more.

    Seems that toyota sold more per each brand under its portfolio. VW requires more brand to do the same

    Like or Dislike: Thumb up 9 Thumb down 7
    • VW fan on Jul 29, 2015 at 10:12 pm

      dude, how much Bugatti and bentley and possibly porsche can contribute to the numbers?

      Like or Dislike: Thumb up 8 Thumb down 3
  • Time has once proved that Toyota vehicles was reliable and durable.
    Now, perhaps once again, time will proved that Toyota vehicles are overpriced and overrated.

    Like or Dislike: Thumb up 10 Thumb down 3
    • Condition to buy:

      1. Volkswagen: buy with Cash.
      easy spoil, breakdown, rest @ factory.
      u still got cash to buy others.

      2. Honda: Maximum 7 years loan.
      Got Gearbox Leaking issue for City and Jazz.
      Accord and CR-v got engine oil leaking issue.

      3. Toyota: As much loan as u like – 9 years loan.
      Peace of mind ownership for 10 years.

      It depends how long u want to own a problem free car.
      Toyota has a strong back up of best service quality.
      They solve whatever issue u bring up.
      They solve whatever issue u dont realize.

      Like or Dislike: Thumb up 3 Thumb down 15
      • dugongx on Jul 30, 2015 at 1:03 am

        Peace of mind? I think you mean REST IN PEACE. Even if you survive without VSC, the takata airbag is sure to kill you/ finish you off.

        Like or Dislike: Thumb up 8 Thumb down 0
  • SamShowedMeTheHilux on Jul 29, 2015 at 6:27 pm

    As long as its not a kimchi, it will have RV

    Like or Dislike: Thumb up 2 Thumb down 7
    • policeman on Jul 29, 2015 at 8:25 pm

      Tipu. Gua punya Inspira value drop 50% in 3+ years.

      Proton = Kimchi?

      Like or Dislike: Thumb up 6 Thumb down 1
    • kadajawi (Member) on Jul 29, 2015 at 9:22 pm

      BS. The smaller and cheaper the car, the better it keeps its value. D segment, regardless of brand lose a lot of value.

      Like or Dislike: Thumb up 5 Thumb down 0
      • viva owner on Jul 30, 2015 at 11:27 am

        Rubbish!!! My 2013 viva elite auto bought at 40k. Now trade in only 17k. I lost more than 50% in 2 years.

        Like or Dislike: Thumb up 0 Thumb down 0
  • Lol, too many toyota salesmen here bringing up resolved issues and the old RV thing again. All sounding like broken records.

    Like or Dislike: Thumb up 1 Thumb down 0
 

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