Maserati banking on Levante SUV to improve profits

kubang-2

Maserati is banking on its upcoming Levante SUV to help recover its dwindling profits, according to Sergio Marchionne, CEO of Fiat Chrysler Automobiles. The brand’s earnings reportedly fell by 30% in the second quarter of 2015 as a result of declining sales worldwide, most prominently in China.

Marchionne seems absolutely certain that the SUV will be able to boost Maserati’s sales. Speaking to Automotive News Europe, he said that “we will need to wait until then,” referring to the new SUV’s impending market arrival in 2016. He noted that dwindling market demand for imported luxury vehicles in China seems to be a “permanent change.”

Late last year, a Levante test mule was captured in wraps in Germany, wearing a modified Ghibli body. The upcoming SUV will be built on the same platform as the executive sports sedan, and is not expected to veer too far away from the Kubang concept from 2011 (pictured above).

The upcoming luxury SUV is speculated to be available with a twin-turbo 3.0 litre V6 engine as well as a diesel option, both of which are likely to be paired to an eight-speed ZF automatic transmission – the same formula that is used on the Ghibli and Quattroporte.

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Graham Chin

Having spent a number of years as a journalist for a local paper, a marketing executive for a popular German automotive brand and a copywriter, Graham, a true-blue Sarawakian, knew he had to take the leap back into the motoring scene - and so he did. To him, nothing’s better than cruising for hours along a scenic route, in a car that’s designed and built for that purpose.

 

Comments

  • Wow… what a beauty….

    Like or Dislike: Thumb up 1 Thumb down 0
  • Head Hunter on Aug 05, 2015 at 6:52 am

    Thank God they dropped the name ‘Kubang’ for a better European name. An SUV like this belongs on the highway,;not ber’kubang’ off-road! Haha.. Sweet car nontheless, doesn’t have that badass feel however..

    Like or Dislike: Thumb up 0 Thumb down 0
  • Frank Martin on Aug 06, 2015 at 3:28 pm

    They need to clear up the problems area in Ghibli first if they are using the same configuration. Things like :
    1. Sound system-the worst in its class.Virtually no woofer sound effect and flat.More like cheap car sound system
    2. Gear shift- doesnt move to the right position.You want R, it go to P or N.Not smooth transition.
    3.Instrumentation not up to current offerings.Doesnt even have auto hold at traffic lights. Cannot reset after calibration of tyres pressures.Thus can only pump in air in the morning before tyres get hot.The warning signal kept coming on and cannot be turn off.

    Like or Dislike: Thumb up 2 Thumb down 0
 

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