A key element in Google’s surprise restructuring that was announced yesterday is a newly-created parent company called Alphabet.
Under the new holding entity is of course Google, which will continue to hold household names such as Maps, YouTube, Chrome and Android. But the Internet giant has diversified greatly over the years, and the other divisions include Google X (R&D, driverless cars, etc), Calico (health and well-being), Nest (smart homeware), Fiber (broadband and TV-on-demand) and Google Robotics. All will be units under Alphabet.
But key in www.alphabet.com into your browser (if you can get in, site could be down from unprecedented traffic) and you’ll find that an unrelated business already owns the domain – it’s a business fleet management company, and it’s owned by BMW.
Munich’s Alphabet was established in the UK in 1997 as the fleet management subsidiary of the BMW Group. The “European Business Mobility” provider handed over its 500,000th car in 2013.
Apparently, BMW was not told about Google’s Alphabet and did not receive any offers to buy the Internet domain or the trademark. Not for sale, in any case.
“We are not planning to sell the domain,” said Micaela Sandstede, a BMW spokesperson in Munich who described the website as a “very active” part of Alphabet’s business. She told The New York Times that BMW is examining whether any trademark infringement has taken place.
But the US daily pointed out that just because one company uses a name does not mean another company can’t use it. Trademark infringement occurs if another company’s use could create confusion with consumers, according to the US Patent and Trademark Office. Google is now involved in the auto industry via Android Auto in cars and its research in self-driving vehicles.
So what’s the internet address of Google’s Alphabet? Go Google it la!
Looking to sell your car? Sell it with Carro.
Hey. its at abc.xyz
Yup, that’s the website
google has close ties with darpa and they are working to turn humans into tech zombies, which is already happening. We are becoming slaves with electronic leashes.
There is nothing wrong with technology, but the way it is being used against us by governments.
Just like the Matrix? If so, we need to call Satria Neo!
Unfunny joke aside, I totally agree with you. We need to use technology wisely so it wouldn’t take away the human side of us.
I may be guessing but to know more about ALPHABET we access or key GOOGLE.
They are google ma..u think they dont know about the existing of another alphabet before they decide the name?pls la..
I suspect bmw have to pay to them sometime for using that alphabet name.haha
what r u talking bout? r u high on ketum? thats not how it works for domain name. its based on who got it 1st. if google want to use it they MUST buy it from bmw, not SUING them. better think 1st b4 u type moron