At the launch of the 2016 Volkswagen Passat (US model facelift, as pictured above) in Brooklyn, New York, Volkswagen’s USA president and CEO, Michael Horn chose to be transparent about the group’s recent diesel emissions cheating scandal.

“So let’s be clear about this: our company was dishonest with the EPA and the California Air Resources Board, and with all of you, and in my German words, we’ve totally screwed up,” he said as cited by a recent article in Roadandtrack.

“We must fix those cars, and prevent this from ever happening again, and we have to make things right—with the government, the public, our customers, our employees, and also very importantly our dealers,” he added. “This kind of behavior, I can tell you out of my heart, it’s completely inconsistent with our core values.

“The three core values of our brand are value, innovation, and in this context very importantly, responsibility—for our employees, for our stakeholders, and for the environment,” he explained. Horn is now on a mission, along with its German headquarters, to be “committed to do what must be done, and to begin to restore your (its customers) trust.”

He went on to say that “you can be sure that we will continue not only to correct this TDI issue, and to straighten things out, and to pay what we have to pay, and we will continue to work very hard to make our story in the US for the customers and dealers and employees successful. ”

Just to recap, not only are VW in the US facing a record $18 billion (RM77 billion) fine for their deceitful conduct, they are also facing a criminal probe by the US Justice Department as well. Moreover, its 23% share price plunge that wiped off at least 15.6 billion euros (RM74.8 billion) of its market value after the ‘defeat device’ scandal emerged just adds to it woes.