Ford Figo – new global A-segment hatch, from RM28k

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After the launch of the Ford Figo Aspire sedan in March, now comes the unveiling of its sister hatch, which in India will simply be called the Ford Figo. Based on the Ka Concept from 2013, this Brazilian-designed global A-segment car aims to replace the three disparate models the Blue Oval currently sells, that – along with the Indian-market Figo – also includes both European and South American versions of the Ka.

The new second-generation Figo incorporates plenty of Ford design DNA, with the Aston Martin-like trapezoidal front grille, swept-back headlights, deep side strakes and upward kink in the beltline giving the car a bit more verve than what you’d expect from a budget hatch. Inside, there’s a lot of Fiesta – the three-spoke steering wheel is carried over from its B-segment sibling, as has much of the centre console switchgear.

Overall, the car measures 3,886 mm long, 1,695 mm wide and 1,525 mm tall, and Ford claims the 2,491 mm wheelbase is class-leading, as is the 174 mm ground clearance. Headroom, legroom and shoulder room is also said to be “outstanding.”

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Other interior features include 20 unique storage spaces, foldable rear seats and a automatic climate control system on range-topping Titanium and Titanium+ variants which, together with the high-efficiency compressor and condenser, can bring cabin temperature below 25 degrees Celsius in under 15 minutes – faster than all its rivals, apparently.

Engines include a 88 PS/112 Nm 1.2 litre Ti-VCT petrol four-pot as well as a 112 PS/136 Nm 1.5 litre version; there’s also a 1.5 litre TDCi turbodiesel that dishes out 100 PS and 215 Nm. Both 1.2 litre petrol and 1.5 litre diesel variants are fitted with a five-speed manual, with the 1.5 litre petrol available exclusively with a six-speed PowerShift dual-clutch transmission.

In terms of in-car technology, the new Figo comes with a MyFord Dock, which can charge and connect devices such as smartphones and MP3 players into the infotainment system. Titanium+ models also get SYNC with AppLink – in India, this allows access to information about nearby attractions and restaurants, and even catch up on cricket scores and fixtures via ESPN Cricinfo!

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In a move that will probably be well-received by those who will buy the car for their children, the Titanium+ also comes with MyFord Key, which allows parents to program the keys with restricted driving modes such as increasing seat belt use, limiting vehicle top speeds and regulating audio volume.

As standard, the new Figo comes with a driver airbag, with all but the base trim getting dual airbags; impressively on an Indian-market car, the Titanium+ model even gets six airbags. Oddly enough, however, that variant doesn’t receive stability control – you’ll actually find that on the one-rung-lower Titanium, and only with the top 1.5 litre petrol mill. Additionally, only Titanium and Titanium+ models are fitted with ABS.

The new Ford Figo retails at an introductory starting price of INR 429,900 (RM28,300) for the base 1.2 litre petrol model, rising up to INR 740,600 (RM48,800) for the top-of-the-line 1.5 litre diesel Titanium+.

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Jonathan Lee

After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead. He therefore appreciates the aesthetic appeal of a car, but for him, the driving experience is still second to none.

 

Comments

  • DeezNuts420 on Sep 23, 2015 at 6:56 pm

    i wonder how much would it cost when comes to Malaysia… this would kill myvi and axia’s sales if they come in similar price.

    Like or Dislike: Thumb up 29 Thumb down 4
    • if you dont want to buy one, how will it kill?

      Like or Dislike: Thumb up 2 Thumb down 4
      • iiAmgPackage on Sep 25, 2015 at 10:18 am

        Don’t buy la, simple. You save your money for better things like your iPhone 6S, property or even better cars.

        Like or Dislike: Thumb up 1 Thumb down 0
  • DeezNuts420 on Sep 23, 2015 at 6:58 pm

    i wonder how much would it cost when comes to malaysia… this would kill myvi and axia’s sale if the price is similar.

    Like or Dislike: Thumb up 7 Thumb down 6
  • feels like a Mitsubishi Mirage.

    Like or Dislike: Thumb up 6 Thumb down 0
  • mlg69 on Sep 23, 2015 at 7:03 pm

    will this model ever come to malaysia? if so, i’m concern how much would it cost here

    Like or Dislike: Thumb up 6 Thumb down 0
  • Malaysia maaaaaaa on Sep 23, 2015 at 7:14 pm

    Enter Malaysia, Price double.

    Like or Dislike: Thumb up 23 Thumb down 0
  • jinggo on Sep 23, 2015 at 7:23 pm

    Murah gile! Aku boleh beli cash… tp jgn mimpi lah, masuk msia harga naik 100%. Gov kencing rakyat..

    Like or Dislike: Thumb up 29 Thumb down 3
  • Nazee on Sep 23, 2015 at 7:24 pm

    Hi proton, we need this type of hatch at this type of pricing. thanks.

    Like or Dislike: Thumb up 18 Thumb down 0
  • I would take that 1.2 for my child if sold here @ around 40-45k. 6 airbags + esp on titanium model

    Like or Dislike: Thumb up 15 Thumb down 0
  • wiwiwiwiw on Sep 23, 2015 at 7:30 pm

    Even developing countries are getting desirable cars. Here all damn happy with the god car Axia.

    Like or Dislike: Thumb up 16 Thumb down 0
  • Rosyatina on Sep 23, 2015 at 7:31 pm

    Axia pricing

    But when comes to Proton land price becomes starting RM74999

    Like or Dislike: Thumb up 9 Thumb down 4
  • Misleading title when we all know the price ain’t gonna be 28K here in Malaysia.

    Like or Dislike: Thumb up 10 Thumb down 4
    • kokatoa on Sep 24, 2015 at 1:34 am

      All those who say the title is misleading – sure, the author probably took a fair few liberties with it, but have you guys actually thought about it?

      This is a car which, in base spec, essentially gives you a bodyshell, windows, lights, steel wheels, brakes, a small engine, a manual gearbox, a steering wheel, pedals, seats and a single airbag – and Ford India will charge you the equivalent of nearly RM4k more than a dual-airbag Axia E for one.

      The top-spec diesel at RM49k with six airbags and all the bells and whistles is probably a bit more of a bargain, as it would be over RM5k less than an equivalent Picanto manual, is considerably more powerful and has slightly more kit (if missing ESC). To be honest, though, I’d still pay extra for the Kia – the Figo just isn’t all that attractive.

      Not to mention that Naza is currently giving such deep discounts for the Picanto M/T it’s really just paying you to drive off in one.

      Like or Dislike: Thumb up 1 Thumb down 1
  • ahnon on Sep 23, 2015 at 8:05 pm

    how much is the price after tax? 28k? thanks Naji*

    Like or Dislike: Thumb up 12 Thumb down 2
  • Albert on Sep 23, 2015 at 8:12 pm

    Even if this Ford Figo basic 1.2 model were to be sold in Boleh land,our super f..ingly high taxes will make it past the rm 60K mark,just cos of loss making Protong’s “EVERLASTING PERLINDUNGAN”.
    SHAMBOLIC everlasting perlindungan status had not helped Protong for the last 10 years.In fact cos of ‘ENHANCED AND PERCEIVED EVERLASTING PROTECTION” Protong took it easy….and look at the mess….It is in deep shit today.Crossing the 100,000 unit sales volume up to dec 31,2015 will be a relief only but not realising come April 1,2016,it will report another(mark my words) RM 500 juta losses.
    Therefore,no matter how “ECONOMICAL AND CHEAP’ any car can be,it will be PRICED out of reach for carlovers,once it comes to our shore.
    Even if Mercedes comes out with a basic 1.2 sedan car,it will be astronomically priced once it is available here.
    In the words of the ousted Aussie PM,it is SHAMBOLIC.

    Like or Dislike: Thumb up 21 Thumb down 5
    • basically Mitsubishi Mirage price range.

      Like or Dislike: Thumb up 0 Thumb down 0
    • Lapdf on Sep 24, 2015 at 9:28 am

      Even in China got perlindungan. There is no such thing as free lunch

      Like or Dislike: Thumb up 1 Thumb down 3
      • Albert on Sep 24, 2015 at 2:37 pm

        Lapdf,IN China there may be perlindungan…but look at their RECORD PROFITS and volumn.
        Protong has just celebrated 30 years of perlindungan and look how pitiful they are.
        They cant even produce a proper gear box.
        No doubt China made car’s quality may be 2nd class compared to the sushi cars..but they are catching up very fast.
        No point celebrating 50 years of car production,if you cant even make a decent profit.
        Maybe you are waiting for the Middle east Santa to donate.

        Like or Dislike: Thumb up 7 Thumb down 1
  • FIST (Member) on Sep 23, 2015 at 8:24 pm

    Swap it with the 1 liter ecoboost and auto tranny, sure laku over here

    Like or Dislike: Thumb up 3 Thumb down 0
  • Jobless on Sep 23, 2015 at 8:31 pm

    Rest assured tat when it arrived in bolehland it will strangely chg into a
    “premium” car wit price tag of Rm80k

    Like or Dislike: Thumb up 13 Thumb down 1
  • Random Citizen on Sep 23, 2015 at 8:35 pm

    That kind of dashboard using a lot of space. Learn from Axia how to make a small car roomy. Flat dashboard, thin seat can really save up some space. And if we see the Fiesta, its very crampy.

    Like or Dislike: Thumb up 6 Thumb down 5
    • dugongx on Sep 24, 2015 at 12:58 am

      Not everyone likes a paper car with paper seats and paper door.

      Like or Dislike: Thumb up 9 Thumb down 2
  • Aaron on Sep 23, 2015 at 8:56 pm

    no

    Like or Dislike: Thumb up 3 Thumb down 1
  • DPCraft on Sep 23, 2015 at 9:48 pm

    When reach the shores of Malaysia RM28k become RM36K, Even break in the RM40k.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Alson P on Sep 23, 2015 at 11:24 pm

    This Indian-market Figo probably 0-star NCAP.. Axia better than this figo

    Like or Dislike: Thumb up 4 Thumb down 5
  • wow rm28k…..

    ah…overseas pricing (facepalm)

    Like or Dislike: Thumb up 3 Thumb down 0
  • It’ll never make it to Malaysia… “They” won’t allow it… XD

    Like or Dislike: Thumb up 0 Thumb down 0
  • Alson P on Sep 24, 2015 at 4:51 pm

    Standard variant 0-star NCAP.. Titanium+ variant probably get max 2-star NCAP.. Say no to this Indian-market Figo..

    Axia 1.0 Standard E get 4-star NCAP, price tag RM24,437.16+.. far safer&cheaper than Indian-market Figo

    Like or Dislike: Thumb up 2 Thumb down 1
  • superbird #43 on Sep 25, 2015 at 12:43 am

    an ideal car as a present for my recently graduated daughter..
    but alas, we wont be receiving this Brazilian designed, Indian-bound and really affordable car here in M’sia.

    Like or Dislike: Thumb up 0 Thumb down 0
    • Daddy on Sep 30, 2015 at 12:56 pm

      Why not VW Beetle? It is suitable for girls what..
      I’m going to buy this as a graduation gift for my daughter too! She will graduate next year

      Like or Dislike: Thumb up 0 Thumb down 0
  • kadajawi (Member) on Sep 28, 2015 at 8:50 am

    This is supposed to replace the Fiat 500 based Ka in Europe? Good luck… The EcoSport, also from Brazil, was badly received in Europe, despite it being in a popular category. It’s a terrible car apparently. The VW Fox, from Brazil, also was terrible. Brazilians just don’t seem to be great at this car thing…

    Like or Dislike: Thumb up 0 Thumb down 0
 

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