Jaguar and Oliver Sweeney co-develop driving shoes

Jaguar Oliver Sweeney shoes-07

Two British brands have collaborated to co-develop driving shoes. Automaker Jaguar and shoe designer Oliver Sweeney have joined forces to create a pair of formal driving shoes to honour Malcolm Sayer and Harry Weslake. A pair of shoes will set one back £325 (RM2,203).

Sayer was the man behind the designs of the Jaguar C-type, D-type, E-type, XJ-S and the XJ13, while Weslake was the company’s engine designer. Hence, the shoes were appropriately named Weslake and Sayer, after the two. The shoes will go on sale in the UK from October 1 onwards.

The exterior of the shoe follows the design of Jaguar vehicles – a curved sewn panel at the ankle area, with a line that resembles the D-pillar of the XJ. As for the front toe area, Jaguar says it is meant to resemble the signature squared grille on every Jaguar, including the F-Pace and F-type.

Jaguar Oliver Sweeney shoes-05

The shoes were designed in the same technique employed by Jaguar design; moulded, sculpted and refined in clay, followed by 3D printing in which composite plastics were used for pre-production. The prototypes were then sent to Oliver Sweeney’s factory in Italy, where they were handcrafted and stitched.

The shoe has a super-flexible but firm sole, which is meant to maximise driving comfort and emphasise its styling. The heel area is chamfered to ensure a pivot point aimed at giving better pedal control and finally polished in a waist-less finish that ensures the shoes don’t get caught in the pedals.

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Graham Chin

Having spent a number of years as a journalist for a local paper, a marketing executive for a popular German automotive brand and a copywriter, Graham, a true-blue Sarawakian, knew he had to take the leap back into the motoring scene - and so he did. To him, nothing’s better than cruising for hours along a scenic route, in a car that’s designed and built for that purpose.

 

Comments

  • The Archbishop of Banterbury on Sep 29, 2015 at 7:19 pm

    seriously a RM2203 driving shoe!?
    I’d like to admit that my driving shoe is Vibram FiveFingers

    Like or Dislike: Thumb up 2 Thumb down 2
  • after this we can see drifters or nascar drivers use this shoe.

    Like or Dislike: Thumb up 2 Thumb down 2
  • After Driving, need to change shoe?

    Like or Dislike: Thumb up 1 Thumb down 2
  • Semi-Value (Member) on Sep 29, 2015 at 9:37 pm

    if the shoes are bonafide made in uk its pretty ok for the price.

    Like or Dislike: Thumb up 1 Thumb down 0
  • Josh Ling on Sep 30, 2015 at 12:06 am

    i guess probably this is something the car makers can look into in the future, to add more “accessories” to all the cars or a particular car model, hence adding more revenue to the company.

    wow, never thought that shoes could be part of the “accessories” for cars as well.

    Like or Dislike: Thumb up 3 Thumb down 0
  • More crap marketing, Ayrton Senna test drove the honda nsx with regular loafers and did a damn good job. Its unskilled morons who think expensive crap will help them.

    https://www.youtube.com/watch?v=yAwJsOECGBU

    Like or Dislike: Thumb up 3 Thumb down 0
    • Rizal on Sep 30, 2015 at 11:13 pm

      It’s a lifestyle accessories similar to BMW, MERZ and the rest. U don’t know how to value craftsmanship.

      Like or Dislike: Thumb up 0 Thumb down 0
  • joker on Sep 30, 2015 at 7:43 am

    i just have ‘puma future cat’. and i feel like driving an F1 car already!LOL

    Like or Dislike: Thumb up 0 Thumb down 0
  • Next.. Driving gloves and driving shirts

    Like or Dislike: Thumb up 0 Thumb down 0
    • Rizal on Sep 30, 2015 at 11:07 pm

      Driving gloves & leather jacket have been around for ages. Driving shoes should able to assist the driver to apply ‘heel & toe’ effectively prior to negotiating corner in a manual car. BTW this Jaguar leather shoes more towards life style like those other automobile companies have their own range

      Like or Dislike: Thumb up 0 Thumb down 0
 

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