Give most kids a couple of toy cars, and before you know it, the little objects are being smashed against each other. But what happens when it’s not possible to do so, no matter how hard you try?
That’s the premise of this Mercedes-Benz video, which isn’t really about getting the kids angry, crying and even a bit loony at the end, despite the drama, but rather about showcasing the automaker’s tech through ‘uncrashable’ toy cars.
The video sees a number of kids attempting to crash toy Merc models, and failing miserably at that – unbeknownst to the kids, the toy cars that have been presented to them have magnets with a high level of flux, each with like magnetic poles so they repel each other. The result is frustration.
Crafted by German ad agency Jung von Matt, the clip is actually meant to promote the automaker’s Brake Assist System PLUS in a novel way to families. The radar-based system monitors vehicles ahead and optimises the applied brake power as soon as the driver steps on the brakes, helping drivers not only to avoid rear-end collisions, but also collisions with crossing traffic at junctions.
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LOL very creative indeed
Check out the other works by Jung von Matt. They are geniuses.
Good one. Much better than the empty talk bullshit like “Betul2 Onz”.
At least Betul2 Onz is catchy compared to Toyota WOW which is not so wow.
stick to the topic. sickening seeing your juvenile posts .
Orealy? Then what does your Sam Loo dupes contribute to this site?
Agree. Too many trolls lately.
mercedez should have thanked jeremy clarkson who brought up the idea several years ago, in top gear Uk show.
jeremy had in fact attached magnets in front of miniature car toys which prevent head on collision.
of course richard hammond made a joke about it saying that it will make every other car to follow closer from behind and therefore looking like gays.
Brilliant move to promote.
Yeah, brainwash kids at an early age. Those mercedes sytems have failed at demonstrations before, but they removed all the videos on youtube.
Didn’t they forget to turn on the system when they tried to demonstrate it? Anyway, that was long time ago, and they must have improved it since then anyway. I recently sat in a Merc with Distronic, and the system worked just fine, keeping some distance from the car ahead while the cruise control is activated.
I really wish real cars have this technology…a Potong driver knocked into my bumper during slow crawling traffic, resulting in bumper dented and few scratches till can see the black plastic underneath not to mention came out one side not both sides not aligned wit some gaps
just this morning I saw a merc cium bumper “potong car” at traffic light when it turns green…..