You’ve seen the teaser videos last month, and then the full 60-second advertisement at the start of November. Now, let’s focus on the making of UMW Toyota’s #ViosPulseOfAction video.
The locally-produced TVC is described as truly Malaysia, “showcasing the people’s choice vehicle in an adrenaline-filled action, performed under the sunny setting of the roads in Kuala Lumpur and Putrajaya.”
Shot on the KL City Grand Prix weekend, the Toyota Vios ad was brought to life by Japanese film director Ryo Miyakoshi, with Hiromi Tsushima as the Director of Photography. It employed well-known professional stunt drivers from team Chiba of Japan too.
Akio Takeyama, deputy chairman of UMW Toyota said, “our intention is to communicate to the people the Vios’ handling abilities and controllability. This is what we are demonstrating through this commercial.”
Watch the full video, plus the four teasers after the jump. So folks, what do you think of this campaign?
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What pulse, after driving a toyota left you numbless and pulseless?
So don’t be silly and thinking to drift your Vios. The OEM tyre cannot stands the wear at all. Hahaha
Nice video but in “real life” still no VSC. UMW still lousy and Rakyat have right to choose safety spec with affordable price !!!
What th-.. even their statements are puke-worthy, as is the ad..
So?
A comedy clip this is. Hear the sound of laughter in the distance. Those actors are jokers…
comedy clip ka… ???even this will not make me buy vios…
no tech. advancement since 1st gen. LOL
the making of sting ppl really dont care about…u only make “the making of” when its on youtube n its hitting a trizillion views….
Of course it can driff, I mean understeer. No VSC Traction control ma. Typical reckless Vios drivers, thinks it is the best god car in the world.
Click LIKE if you too are HAPPY to see less new registered Vios on our roads.
Nice video but not the car..
eksyen saja lebih… Vios price is not cheap…all al u have to pay extra money for the advertisement.
Nice video but wrong strategy. Waste money and effort to do such stunt on Vios.
Vios is a product developed for mass market of low income nation, sadly and ridiculously overpriced in our country.
The TVC will only make it more ‘wannabe’ and ‘ah beng’ image.
Spotted yellow rear shock absorber…..Koni shock maybe???
It’s that standard equipment?..HAHAHAHAHA
Nice car.
If you watch the Ruf CTR “Faszination on the Nurburgring” video this will feels like cheap PR stunt.