Honda Malaysia hits 500k units sold milestone – City top contributor with 209,056 units registered

Honda City Dark Ruby Red Pearl 2

Honda Malaysia has announced a new milestone for the company ever since its establishment in the country, by recording a total vehicles sales surpassing half a million units. That’s not all, because the company says it continues to lead in the non-national carmaker segment, and is well on track to achieve its annual target of 85,000 units sold.

“Since our establishment in Malaysia in year 2000, Honda Malaysia has grown steadily and has reached the accumulated sales of 500,000 units. It is inspiring to know that we have spread the joy of driving a Honda vehicle to 500,000 Malaysians. We would like to extend our sincere gratitude to all Honda customers for their belief in the Honda brand,” said managing director and CEO of Honda Malaysia Yoichiro Ueno.

Of the 500,000 unit sales, the Honda City and Civic is revealed to make up a significant portion of that sum, with the former contributing 209,056 units (40%), and the latter, 79,864 units (15%). The company’s line-up also include the Accord, Jazz, Odyssey, CR-V and the HR-V, the last of which managed to shift 16,115 units since its launch debut in February.

Honda Malaysia also announced that its October 2015 year-to-date sales figure stands at 74,920 units. More impressively, the non-national carmaker also managed to obtain bookings of 12,713 units for the month as well, a record-high.

Since its existence in Malaysia, Honda now has a wide dealer work comprising of 86 dealers nationwide. Its local assembly operations situated in Pegoh, Melaka have also been upgraded to meet increase capacity (by 100,000 units) to meet demand with the opening of the No. 2 Line in January 2014, along with the new pre-delivery inspection (PDI) Yard 3 in August this year.

The company has also continued to fortify its operations and presence in East Malaysia with the establishment of a new logistics hub in Sabah and Sarawak during the month of June 2015. This month, a new regional office was also set up in Kota Kinabalu. Together, these expansions will support its operations in East Malaysia.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • DPCraft on Nov 19, 2015 at 5:09 pm

    Congratulation Honda Malaysia, bring in 1.5turbo engine next year, confirm stay top non-national brand.

    Well-loved. Like or Dislike: Thumb up 61 Thumb down 4
    • karam singh on Nov 19, 2015 at 7:53 pm

      Congrats Honda Malaysia.
      Bring in all the good stuff 1.5l turbo & 1.0l turbo
      Also some manual-box.
      Provide Stability Control in all variant as standard.

      Then, UMW Toyota goes Sayonara.

      Like or Dislike: Thumb up 41 Thumb down 3
      • Make sure the turbo-engines can drink RON95 for our cheapskate Malaysians

        Like or Dislike: Thumb up 9 Thumb down 2
    • Nonturbo on Nov 19, 2015 at 8:49 pm

      But civic no rear aircond. City still better choice

      Like or Dislike: Thumb up 6 Thumb down 9
  • jobless on Nov 19, 2015 at 5:11 pm

    Really impressive comeback king since thai floods

    Like or Dislike: Thumb up 28 Thumb down 5
    • Nosushi on Nov 19, 2015 at 8:50 pm

      Takata airbags are impressive too

      Like or Dislike: Thumb up 3 Thumb down 5
      • iampro on Nov 20, 2015 at 9:41 am

        hahahhaa. good one bro.
        but here many keyboard warriors thought anti-najib = anti umw

        Like or Dislike: Thumb up 0 Thumb down 2
      • camtakpro on Nov 24, 2015 at 9:19 am

        Takata airbags follow Jeremy Clarkson spec – shoot spike out on impact – so less people being asshole.

        Like or Dislike: Thumb up 0 Thumb down 0
  • UMW Mampus on Nov 19, 2015 at 6:00 pm

    Syabas fellow Malaysians!! Wake up and choose safer CITY, KIA, FORD, HYUNDAI or even PROTON that you hate over tin kosong AXIA, MYVI, and GOD CAR VIOS TRD SUPERSAIYAN SPORT.

    Now UMW Toyota, release your sales figures for VIOS so that everyone here can have a laugh!!!

    It’s about time car manufacturers set high standard for safety spec to raise awareness among Malaysians. Say no to unsafe cars!!

    Well-loved. Like or Dislike: Thumb up 71 Thumb down 5
    • George Abdul on Nov 19, 2015 at 6:17 pm

      Proton Saga don’t even have ABS !!! Please don’t include Proton in the list except Iriz…

      Like or Dislike: Thumb up 19 Thumb down 22
      • Unfortunate for you, only Saga & Persona are the ones left w/o a proper safety specs. The rest (Iriz, Preve, Suprima, Exora Bold) has ESC equipped versions. And upcoming Perdana & Iriz sedan (Persona replacement) as well. Only left is Saga which will get its safety bumped up in next generation.

        How many toyota models your god kompeni sells that has ESC in any of its models?

        Like or Dislike: Thumb up 18 Thumb down 27
        • 50sen on Nov 19, 2015 at 9:22 pm

          During eksiden…oooos ESC tak boley pakai!

          Like or Dislike: Thumb up 4 Thumb down 16
          • topkek on Nov 20, 2015 at 8:06 am

            That’s your badmouth words. Takata airbags proven dangerous, tak bas pulak. Topkek.

            Like or Dislike: Thumb up 2 Thumb down 2
    • 50sen on Nov 19, 2015 at 6:18 pm

      Govt should make it illegal to sell low safety specced cars. Of course without the law protecting us consumers will choose the cheapest options.

      Like or Dislike: Thumb up 21 Thumb down 1
      • So you’re saying without laws, Malaysian consumers are idiots who cant choose safer cars?

        Like or Dislike: Thumb up 5 Thumb down 17
        • 50sen on Nov 19, 2015 at 9:16 pm

          They will likely choose the best cheapest car they can buy – safety spec or not. Children also know this right? Otherwise everyone will get at least a volvo. Just like your god minister saying malaysians ‘prefer’ slow internet.

          Like or Dislike: Thumb up 18 Thumb down 1
        • 50sen on Nov 19, 2015 at 9:18 pm

          They will likely choose the best cheapest car they can buy – safety specced or not. Not because they enjoy low spec cars.Children also know this right? Otherwise everyone will get at least a volvo. You are just like your god minister saying malaysians ‘prefer’ slow internet….

          Like or Dislike: Thumb up 13 Thumb down 2
          • No, there is a choice and there are safe cars at every price point. Take Picanto @Rm33k for starters. If you’re not the lazy Malaysians, then you just need to search it and you will find it. Get off your bums and go look for it instead of whining here.

            Like or Dislike: Thumb up 4 Thumb down 15
          • George Abdul on Nov 19, 2015 at 10:56 pm

            john RM 33k is expensive for a A-segment car… Look at the World if you want to improve IF not just follow your BN Minister ridiculous statement “Rakyat sendiri choose low Internet” WTF !!!

            Like or Dislike: Thumb up 11 Thumb down 2
          • 50sen on Nov 20, 2015 at 7:38 am

            @john like i said they will choose the best car they can afford. In many cases cars like picanto do not suit their needs best. They will choose the best and right one that they can afford even if it means the lowest specced one in the range with no abs, esc, vsc and all. Not hard to grasp is it.

            Like or Dislike: Thumb up 3 Thumb down 1
          • jji22 on Nov 20, 2015 at 8:08 am

            33K is not local car, that justifies the amount, unless you want to compare with US price here.

            Like or Dislike: Thumb up 1 Thumb down 1
          • dugongx on Nov 20, 2015 at 9:43 am

            50sen,

            Yes we understand if buyers are on a budget and go for unsafe cars like axia or saga. But what about those paying almost 100k for a tin kosong vios? And I see many top spec axia Advance on the road that cost RM42k+ which is more pricey than the picanto already.

            Like or Dislike: Thumb up 6 Thumb down 0
          • 50sen on Nov 20, 2015 at 10:22 am

            Dugongx that precisely is my point. They buy the best they can afford even if its a kosong vios or pimped out axia. Why? Because those cars in general meet most of their needs. Sometimes safety is not at the forefront of consideration. That is exactly why I said govt needs to make kosong-safety cars illegal. The same reason why not wearing seatbelts is illegal. Without it people will not think of using them.

            Like or Dislike: Thumb up 7 Thumb down 1
          • @50sen/George. No, 33k is pretty much the lowest you can get for a car. Axia driving school spec @26k is not much cheaper and pretty much unavailable if you ask in showroom. So since you wanna be lazy, I will list down what you should go for:
            30~40k: Picanto
            40~50k: Iriz
            50~65k: Preve
            70~80k: Suprima/Rio
            80~95k: City/
            95~110k: Sylphy/Cerato

            See how easy it is. And all are safe cars. Not god kompeni shitboxes

            Like or Dislike: Thumb up 2 Thumb down 8
          • George Abdul on Nov 20, 2015 at 11:47 am

            @john World moving to future, yet you choose to life in “low” and “corruption” economic system by BN cronies !!! And 50sen saying what’s right to say about cronies company here… and he/she are different person !!!

            Like or Dislike: Thumb up 0 Thumb down 1
          • 50sen on Nov 20, 2015 at 4:23 pm

            John if they dislike any of those models? They choose the one they like and can afford even if its the lowest spec without safety equipments. Laws should prevent this from happening. Base models should have some minimum safety features equipped. This is my point. Not about buying this car vs that car. Any car should be equipped.

            Like or Dislike: Thumb up 0 Thumb down 0
          • dugongx on Nov 20, 2015 at 10:14 pm

            50sen,

            Your point is ppl buy the cheapest model of each range so its stripped to bare bones then I should be seeing 90% Axia E or G spec and not the range topping Advance. Similarly there should be more vios J than the 95k vios TRD. But it is not the case.

            So it is not that ppl cannot afford but they are just uneducated as a whole.

            Like or Dislike: Thumb up 2 Thumb down 0
  • NotAnonymous on Nov 19, 2015 at 6:48 pm

    Congratulations Honda Malaysia, bring the manual transmission 2016 Honda Civic Coupe to Malaysia! I’m sure a lot of car enthusiasts would buy it!

    Like or Dislike: Thumb up 20 Thumb down 1
  • sh1r0 on Nov 19, 2015 at 7:34 pm

    terbaik honda, just book city v red, hope ca get it by next week..

    Like or Dislike: Thumb up 5 Thumb down 2
  • Aero (Member) on Nov 19, 2015 at 8:31 pm

    My congrats to Honda Malaysia/ HMSB.

    Back in the 90s, buying a Honda in Malaysia was a hit or miss. Their dealers (Kah Motor especially) were not professional (they will force you to buy optional extras, discriminate against grey import Honda owners etc.). Their CKD partner (Oriental Assemblers/ OASB) did not value quality as much as they should have, and many of the 90s and early 2000s Hondas were actually very unreliable (ask any car mechanic, he’ll tell you the truth). Also, OASB ‘betrayed’ Honda Japan by partnering with Hyundai Korea, which led to that infamous wave of cheap and awful CKD Hyundais. So yes, Honda Japan got fed up and wanted a bigger say in their Malaysian market… which led to the DRB-Oriental-Honda partnership, or DOH, later renamed Honda Malaysia Sdn. Bhd. (HMSB). Today, OASB assembles Chinese cars, and Kah Motor still sells Hondas, although their presence is hugely diminished.

    Honda Malaysia’s CKD plant is also quite unique, being the only CKD plant in Malacca. At the time, many questioned their decision to build it in Malacca, which had no real history in our national automotive industry. All of the big names and plants were in the Klang Valley (Volvo (SMA), Ford (AMI), Proton (Mitsubishi), Perodua (Daihatsu), Toyota (ASSB), Nissan (TCM) etc.), and some in Johore (Mercedes-Benz, Honda (OASB)) and also Pahang (Suzuki, Isuzu (DRB/ HICOM)). But actually, Honda Malaysia was smart to choose Malacca, because it’s strategically located between Klang Valley/ Port Klang, Pekan/ East Coast and Johor Bahru. Malacca had little say in our automotive industry prior to Honda Malaysia’s CKD plant, but thanks to them, now hundreds of Malacca citizens are employed in the Honda Malaysia chain, and they have an advanced CKD factory to be proud of.

    HMSB’s success story is very inspiring, but not many Malaysians are aware of it. They went from ‘so-so’ to the no.1 best-selling non-national car company in Malaysia in about 10 to 15 years. Almost everywhere else in the world, Honda is losing out left, right and centre, but here, they have grown from strength to strength. So yes, cheers to HMSB, and here’s hoping they will continue doing what they do for the foreseeable future.

    Like or Dislike: Thumb up 31 Thumb down 3
  • Volatility on Nov 19, 2015 at 8:36 pm

    It’s really sad to how the population as whole is still trapped in the middle income segment when compared to other nations. The very fact most Malaysians could only afford B-segments like this one and not say, Civic, signals real income level of the nation hasn’t really improved over the last decades. Father’s time and now – same popular models.

    Like or Dislike: Thumb up 14 Thumb down 0
    • EU has it worse. Back then you’ll find generations from same family working in a company. Now its temp labour (ie cheap) and no assurance their kids might get in, even if they are quite influential. At least Malaysians still have jobs

      Like or Dislike: Thumb up 1 Thumb down 6
      • john is otak batu on Nov 20, 2015 at 9:46 am

        Y EU involved here? U r out of topic lah. Otak tahi betul!

        Like or Dislike: Thumb up 4 Thumb down 1
      • George Abdul on Nov 20, 2015 at 11:50 am

        @john look not only me just say you have childish mindset…

        Like or Dislike: Thumb up 0 Thumb down 1
        • Topkek on Nov 20, 2015 at 11:22 pm

          Why not? P1 bashers always compare US car prices with bolehland takpe pulak. Topkek

          Like or Dislike: Thumb up 0 Thumb down 0
  • BuRaIaN on Nov 19, 2015 at 10:12 pm

    Congrats to Honda Malaysia, but the marketing manager should be fired for removing the blue color option for the city range.

    Like or Dislike: Thumb up 13 Thumb down 3
  • Diesel Power!! on Nov 20, 2015 at 12:12 am

    Sry to say that, many comments emphasize on safety especially esc/tsc/vsc & airbags on passenger vehicle, then how bout lorries, motorcycles, bus. For me,the real cause of accidents actually because of driver attitude. Tailgating, cut lane without signals, illegal speeds, impatience. Whatever tech available also cant help if driver dun chg their attitude.

    Like or Dislike: Thumb up 11 Thumb down 3
    • You may be the most defensive driver in the world and obey every single rule on the book. However will that save you from an accident caused by other drivers or factors??
      Let’s say you drive a car without ESC and drive really defensively but what happens when you enter a corner and happen to hit a patch of oil on the road or lost traction due to rain?? What about on a rainy day the car behind you lost control, skid and hit your car which caused you to lose control too. Oh how you would wish you had ESC at that time.
      Just because you think you drive defensively an accident can still happen due to other external factors. So in my opinion it is still safer to have a car with full safety features like ESC and airbags.

      Like or Dislike: Thumb up 10 Thumb down 5
  • Diesel Power!! on Nov 20, 2015 at 12:20 am

    Yes, we hope for the best kit available in our cars, but will it works during emergency? If some corporation can take almost 20 yrs to fix power windows, and some even cheat on diesel emission data, do u really trust the tech? Just learn to drive defensively, rationally & considerately..everything’s will be better..tq.

    Like or Dislike: Thumb up 7 Thumb down 1
  • Andrekua on Nov 20, 2015 at 12:32 am

    Congrats Honda. I was a fan from young age. However I do hope they would improve because I think Koreans are getting close now.

    I went to look at City and went back. I went to look at Jazz and went back. Finally I went to look at Rio and I think I’m ready to go. Honda did have a superior engine plus CVT gearbox, but unless you paid the extra, you are not going to get much at all. I could have gone with the S variant if they had included ESC but they choose otherwise. Instead they force you to pay extra for ESC, and you get the hideous 175/55/15 tires plus other goodies like HSA, Touch start, keyless etc.

    For the same money, you can choose Rio and get 4 disc brakes, esc, HSA, auto a/c with ionizer, led lights with projector headlamp, auto lights and wiper etc. You will get 17″ wheel on top on it. All for less horsepower and conventional gearbox. So I went for a test drive, and surely there were differences, but well worth the trade offs.

    I seriously hope Honda would start consider offering more values to buyers. I do understand that RV hits hard with Kcar but ever since I was handed a Sonata YF by my boss, my perception has changed about their reliability. They are no longer as bad as they used to be in the past. If we look at US market, you’ll noticed that Honda US are offering much more than Honda Malaysia when it comes to competing against Kcars. Some day when the elderly is gone and younger generation not bound by their parents choice anymore, there will be more Kcars buyers here.

    Like or Dislike: Thumb up 11 Thumb down 2
    • Snailrio on Nov 20, 2015 at 11:32 pm

      17 inches tyres on 1.4l engine? Good luck with the snail pickup

      Like or Dislike: Thumb up 1 Thumb down 0
  • Congrats Honda,

    on the other hand please “teach” your sales advisors in most Honda showrooms to not be like those typical ah beng who doesnt gives a shit when customers walk in. Train them to be better.

    cheers.

    Like or Dislike: Thumb up 3 Thumb down 1
  • 145BHP on Nov 20, 2015 at 8:30 am

    Who was distributing Honda cars before year 2000? The cars sold before 2000 don’t count? I have been out of the country for a few years therefore lost track of the car scene.

    Like or Dislike: Thumb up 1 Thumb down 0
  • volks2 on Nov 20, 2015 at 11:39 am

    Frankly speaking, I think Honda Malaysia done a good job by reducing the car price. I still remembered in yr 1999, A Honda Civic can cost you RM140K+ coz Kah Motor forced you to take all the rubbish accessories.

    Like or Dislike: Thumb up 2 Thumb down 7
  • Ootai on Nov 20, 2015 at 8:24 pm

    So, the sales already answered why honda is not going to proceed with proton. Also, they are giving proton outdated accord engine and do not allowed proton to tweak it. What do you expect from the japs??

    Like or Dislike: Thumb up 0 Thumb down 0
 

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