The Mazda Koeru will be billed as a completely new entry – separate from Hiroshima’s current range of SUVs – when it does go into production, according to Automotive News. Its CEO Masamichi Kogai said that the new car, rumoured to be called the CX-4, won’t be marketed as a sportier variant of the CX-5 or CX-9 as previously thought, but will instead enter a new market segment for the brand.
“It’s a totally new car. It’s a lower, sporty SUV. It’s close to a wagon,” he said. “The CX-9 rides higher. So does the CX-3 and CX-5. [The Koeru] aims to generate more driving pleasure.”
In fact, Kogai believes that the production Koeru, although sized similar to the CX-5, will more closely resemble the Subaru Outback wagon. “That kind of genre. We’d like to see how it is evaluated globally, so we are collecting customer feedback,” he said.
It may seem like a niche segment, but the market for rugged wagons is a surprisingly large one. Subaru sold 136,227 units of the Outback in the United States up to November this year, 9.8% up from the same period in 2014 – that’s more than all the CX-3s, CX-5s and CX-9s sold in November combined.
GALLERY: Mazda Koeru at Frankfurt 2015
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this is one very good-looking SUV indeed. mazda’s design is certainly way ahead of its jap rivals and its built quality is much better compared to other japs.
NICE…let’s hope this is a close to the production version as possible.
“Subaru sold 136,227 units of the Outback in the United States last month, 9.8% up from the same month in 2014.”
This figure does not seem right….
Yes that figure is actually for the 11months up to Nov 2015.Paul Tan made a terrible mistake.
When people think of a small FR Roadster, they think of a Miata.
When people want to buy a Rugged Station wagon, they think of a Subaru Outback. That’s what Subaru is good at, and good at for many years.
The Outback sold because it was reliable, rugged, “legendary all-wheel-drive”, huge boot and very UNDERSTATED…and it had Paul Hogan to pitch it.
Mazda seems to be pitting the wrong car at the Outback. This is just another small SUV, no doubt a good looking one….but not in the same page as the Outback.
nowaday Mazda are making beautiful car
Get the Tucson instead. Need to prime used kimchi market
Bona fide beauty. Way to go Mazda!
The Outback design is nowhere near this concept design and no matter what Mazda says about it, this model is actually mimicking the premium German offerings like the X4 and GLC Coupe
Rear ugly
Real good and fluid design. the rear almost like BMW X6
Ahh, a big CROSS-OVER I see. that’s good.
There is/was a rumour that the upcoming CX-7 would be based on the Koeru concept and there are spy photos from a new unknown Mazda model.
I am waiting for a bigger version of our CX-5. The CX-9 is too expensive in Thailand. We have also a CX-3 and I like, that it is not too high.
I would love a raised wagon-style 7-seater. It should have enough ground clearance and a comfortable seating height. Beside the Subaru also Volvo has interesting models in this class, like the «Cross Country» variants of its wagons.
Mazda has now a good drive and I am hoping for new existing and practical models!
Paul Tan.org, pease be more accurate in your articles.
The 136227 Outbacks sold was for 11 months up to Nov 2015 and not for Nov alone.
Nice looking car but knowing how slow Mazda is, it’ll take forever to reach Thailand.
Looks alot like Toyota Harrier.