Italian motorcycle manufacturer MV Agusta has shown marked improvement in sales, with an increase of 30% worldwide. This is in keeping with Agusta’s year-on-year growth, and its partnership with Mercedes-AMG looks to be bearing fruit.
With 9,000 motorcycles sold around the world, international sales for MV Agusta has shown the most improvement. While sales in its home country remained stagnant, the firm’s increase in sales over 2014 was pushed by the UK, recording a 140% jump. Spain clocked in with a 54% rise, followed by Germany and France with a 20% increase each.
The US saw sales rise by half, while Asia added another 12% to MV Agusta’s units sold worldwide. Agusta’s revenues also took a jump, with a 30% increase in turnover. Profits were up as well, with margins coming in at 40%, driven in part by top-end models such as the Turismo Veloce and Dragster. The best selling model for 2015 was the Brutale RR, making up more than a third of all MV Agusta bikes sold.
President and CEO Giovanni Castiglioni said, “2015 has been a very important year for MV Agusta. With the launch of the Turismo Veloce we have created the first Touring MV Agusta, a motorcycle that differentiates itself from its competitors by introducing a whole new dimension and experience to traveling, touring that excites your emotions. This aspect is what sets MV apart from other manufacturers.”
However, Agusta admitted falling short of its 2015 sales target. For 2016, MV Agusta hopes its partnership with Mercedes-AMG, and the expected January launch of the all-new Brutale 800, will further push sales.
Previously owned by Proton Holdings at a price of RM500 million, the company was controversially sold for RM4 to Gevi SpA in 2006, which also assumed the brand’s debt. Harley-Davidson then bought the company for RM429 million in 2008. The stake was then sold to Claudio Castiglioni in 2009, who then reported an increase in sales by 50% in 2010.
Since then MV Agusta expanded its range to capture the middle-weight market with the F3 675, and the Brutale 675. In 2013, the model range was improved with the upgraded F4 1000 and Brutale 1090, which also saw the launching of the Turismo Veloce.
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With the incapable of running the company and or the nation, selling out is their only “smart” way since they don’t know how to turn things around, by engage the right people to the job (its always Datuk xxx regardless of education and experience).
The power plant was sold to China firm, and no UNMOH party members complain but keep stabbing internal MALAYSIAN (chinese, indian, etc)
if we not value and judge based on “capability” regardless the race, religion….that’s the end.
the oil plunk for the next decade will show how these idiots short sighted policies that totally not competitive in the world. our country have not only natural resources like petrol, but manufacturing, tourism, plantation, services, and none of the other industries is focus and engage “capable” person to grow, but LOYAL IDIOTIC people which loot the sector. NFC, Port Klang, are all examples.
As long we cherish the idiots by showing so-called contribution by shooting others by race and religion instead of emphasize the productivity to the country, the future generations are done regardless race.
Clearly said, stupid Malaysian dunno how to manage a company.
Is this the company sold by proton for €1.00?
Yes the best business deal ever done in the history of global capitalism.
Thank you for pointing out the error. The correction has been made.
This is a very clear example of what proton or even our country will be like if they are managed by ppl who truly called leader and not politicians
pak lah;s…as always..keep sleeping
P1 should sell Lotus to Toyota or Richard Branson or any English company. They don’t benefit anything from the Lotus ownership.
P1 should sell Lotus to Toyota or Richard Branson or any English company. Waste of money buying it, didn’t benefit anything from ownership.
1 euro…malaysia is like a daiso for foreigners…