VIDEO: #ViosPulseOfAction – interview with drifters and directors on making Toyota Vios stunt drifting film

By now, I’m sure many of you have watched the #ViosPulseOfAction video, in which four Toyota Vios were involved in an awesome synchronised drift show. Now, UMW Toyota has released short interview videos of the people behind the wheel, as well as behind the camera.

First up, the drifters – the four are Hideo Hiraoka, Shigeru Takahashi, Yukio Matsui and Takahiro Ueno, professional drift drivers from Japan. Among other things, they had good things to say about the Vios – Matsui said that it was an “very exciting car” with “great manoeuvrability” that was fun to drive, while Ueno claimed that the car’s smoothness made him able to perform the stunts in the video.

Next, it’s the directors’ turn. Film director Ryo Miyakoshi spoke of the challenge of exceeding expectations of viewers who are already used to outlandish stunts performed in cars, and that perfect synchronisation was the way to do it. Director of photography Hiromi Tsushima, on the other hand, revelled at the fact that these shots would not have been possible in Japan, adding that they took full advantage of that in the video.

Watch the full video, plus the four teasers after the jump. So folks, what do you think of this campaign?






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Jonathan Lee

After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead. He therefore appreciates the aesthetic appeal of a car, but for him, the driving experience is still second to none.

 

Comments

  • It’s kinda hilarious. Does this mean that these Vios are capable to participate in the Formula D? To me, this is more into marketing gimmick, where they should actually be focusing more into consumer relations. UMW kinda failed again.

    Like or Dislike: Thumb up 32 Thumb down 14
    • karam singh on Jan 07, 2016 at 1:30 pm

      Indeed.Where the sense of sportiness in Vios ?
      Handling – bad , Chasis – mehhh , Power – mehhh
      Drivetrain – boring , Engine sound – sleepy
      Bodykit – yes , aerodynamics – maybe, but no proof
      Promoting FWD car drifting is useless.
      Even faster,sportier car don’t do lame ads like this.

      Like or Dislike: Thumb up 36 Thumb down 6
      • Re-cooking last night dish? So boring

        Like or Dislike: Thumb up 2 Thumb down 4
        • Same L0rrrr on Jan 08, 2016 at 12:20 am

          Suprima S ads and its background music remind me of the boxy tv advertisement in 90s.

          Like or Dislike: Thumb up 1 Thumb down 1
    • Tarak airbag, abang2 Jepon berani drift ya.
      Tayar botak ooo

      Like or Dislike: Thumb up 5 Thumb down 0
  • DPCraft on Jan 07, 2016 at 12:47 pm

    Even though this kind of ad doesn’t suit Toyota Vios, but enjoyed watching it.

    Like or Dislike: Thumb up 17 Thumb down 5
  • nabill (Member) on Jan 07, 2016 at 12:48 pm

    why is this a thing??
    WTH..

    Like or Dislike: Thumb up 5 Thumb down 7
  • Good grief, why even bother doing an advertisement about drifting when you didn’t even include Traction Control and Electronic Stability Control on your ancient technology Vios?!

    Like or Dislike: Thumb up 17 Thumb down 4
    • Stupidcar on Jan 07, 2016 at 4:06 pm

      U are missing the point isn’t it? U can’t drift with TC and ESC ahhahaha

      Like or Dislike: Thumb up 17 Thumb down 2
  • The interview should cover how much insurance there stuntmen were charged. Eventhou we drift with DSC or VSA switched off, the lack of airbags is also a high risk!

    Like or Dislike: Thumb up 14 Thumb down 6
  • DonkeyKong on Jan 07, 2016 at 4:02 pm

    OMG… such lame ads are only fueling those reckless racer-wannabes in stickered-up Vios.. now they’re gonna think that the Vios are really sports cars or pocket rockets instead of being the lame cars that they actually are..

    Like or Dislike: Thumb up 12 Thumb down 1
  • azrai on Jan 07, 2016 at 5:04 pm

    Sales keep dwindling even after drifting.

    Like or Dislike: Thumb up 6 Thumb down 1
  • winwin on Jan 07, 2016 at 7:39 pm

    This is not even a drift. This is just a power slide at best. FWD cars dont drift.

    Like or Dislike: Thumb up 3 Thumb down 0
  • Enough Toyota u r still boring on Jan 07, 2016 at 10:24 pm

    Looks like an old artist trying too hard to entertain new generations, boring toyota. Pls cut the crap and introduce something revolutionary!

    Like or Dislike: Thumb up 1 Thumb down 0
  • Cheah on Jan 08, 2016 at 9:12 am

    It is unconscionable that Toyota is advertising their own weakness as an attracting point to the young people. Earning this type of blood money will earn bad karma.

    Like or Dislike: Thumb up 2 Thumb down 0
  • Just bought the Vios E model about 1 mth ago, disappointed..every time I turn the steering, it would have the friction sound..according to the Toyota workshop senior technician, it is “normal” to have this sound for all vios model..so it can not be fixed…anyone wish to buy, please take note…

    Like or Dislike: Thumb up 0 Thumb down 0
 

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