A unique helmet was introduced at the Consumer Electronics Show (CES) that allows users to record an all-round view of the action. Developed in conjunction with camera innovators 360fly, the camera uses 360fly’s proprietary 360-degree 4K video. 360fly’s camera is ball-shaped, and doesn’t protrude from the helmet the way other action-cams do.

The camera is available in four helmets in Bell’s range – the Star and Moto 9 Flex for motorcycles, the Super 2R for cycling, and Giro Edit for snow sports. Recording is controlled by a mobile app that allows users to edit and upload content to video sharing sites such as Youtube and Facebook.

Recording is in 2880 x 2880 at up to 30 FPS, and the camera is also capable of recording conventional 16 x 9 video. There is a built-in GPS sensor to tag locations, a barometer/altimeter and accelerometer all powered by a Qualcomm Snapdragon 800 processor.

Bluetooth and Wi-Fi connectivity is built-in and battery life is claimed to be two hours. The camera is designed to be detachable for off-helmet use. Testing is still ongoing, but Bell has scheduled the cam-helmets for release in late 2016. No word on pricing yet, but expect it to be placed in the premium range.

The video below shows the capability of the 360-degree view camera. Place your finger on the screen, if using a smartphone, and swipe to see a panoramic view of the action. If using a desktop, use your cursor to click-and-drag.