Berjaya Auto to revive SsangYong in the Philippines

Berjaya Auto, distributor and retailer of Mazda vehicles in Malaysia and the Philippines, will be reviving the SsangYong brand in the Filipino domestic market. To do this, the corporation has formed SsangYong Berjaya Philippines and placed it under the stewardship of newly-appointed managing director, David Macasadia.

According to a report by Filipino publication, Interaksyon, Macasadia believes that the growing auto industry in the Philippines is ripe for the reintroducing of the Korean brand. “We are taking advantage of the Philippines’ continuously growing automotive industry. Berjaya Philippines along with SsangYong Motors, have established a partnership that will give Filipinos an innovative and reliable alternative in the fast expanding Philippine automotive market,” he said.

SsangYoong Motor is the fourth largest automobile manufacturer in South Korea, behind the likes of Hyundai and Kia. Facing difficult financial troubles in 2010, 70% of the company was acquired by Indian manufacturers, Mahindra, in 2011.

Macasadia himself brings 25 years worth of experience in the auto industry to the table, and aims to replicate the success he had in revitalising the Mazda brand in the Philippines for SsangYong. Prior to his current appointment, he was a director of customer service and after sales at Mazda Philippines.

The new MD assured existing customers of the newly-formed organisation’s assistance, welcoming all owners of SsangYong vehicles to its dealer and service network – including those from the grey market. “We will welcome existing owners to all our dealerships for servicing and support. They now have a home again for their SsangYong vehicles,” Macasadia said.

New customers of SsangYong Philippines may look forward to the official sale of the Tivoli and Korando SUVs, as well as the Rodius (Stavic) MPV. Pricing for these models will be revealed at a later date.

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