UMW Toyota adopts new “All About the Drive” tagline, to re-enter motorsports with Toyota Gazoo Racing

Toyota Vios one-make race

Recently, UMW Toyota revealed the imminent arrival of the Toyota Hilux pick-up in Q2, 2016, and the MPV duo of the Vellfire and Alphard in Q3 of the same year. At the same time, the company also updated us on its upcoming developments including the adoption of a new tagline, its foray into motorsport, as well as its sales estimates for 2016.

First up, “All About The Drive” will be the company’s new tagline, which encompasses a wide range of consumer vehicle technology for its future offerings. This includes a focus on not only safer vehicles, but vehicles that are also a thrill to be behind the wheel of, adapted to the “fast-changing lifestyle” of today’s customers as exhibited by the #ViosPulseOfAction TVCs here.

We have already been told that the Hilux, Vellfire and Alphard will be arriving in 2016. These models could also be joined by the Fortuner SUV and Innova MPV, both of which have already debuted in Indonesia. However, no tentative arrival dates were provided so their arrival is anyone’s guess for now. The second-gen Toyota Sienta is also rumoured to make its way to Malaysia after it was announced that the MPV would be introduced in Indonesia this year.

UMW Toyota also announced it will re-enter the world of motorsports with the involvement of Toyota Gazoo Racing – a move that that is believed to serve as a good platform to promote the Toyota brand further. Globally, the regrouped racing outfit was first introduced in April 2015, uniting all previous Toyota motorsport divisions – Toyota Racing, Lexus Racing and Gazoo Racing – under one banner.

Finally, UMW Toyota Motor has revealed that it will be lowering its sales estimates for 2016 to 87,000 units. From that figure, 85,000 units represent Toyota models, while the remaining 2,000 units are made up of Lexus vehicles. The reduction in projected vehicle sales is in line with MAA’s predictions for 2016, where more stringent hire purchase regulations by banks are cited as factors for the decline.

In 2015, UMW Toyota managed to hit sales of 95,861 units, where 93,760 units were Toyota models, whereas the remaining 2,101 units were Lexus models, the latter representing a new sales record. The Toyota Vios and Lexus NX proved to be the most popular models for their respective brands.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • Just use dorifto vios. Winrar everyone

    Like or Dislike: Thumb up 1 Thumb down 2
  • seancorr (Member) on Feb 01, 2016 at 5:33 pm

    Sounds like Toyota wants to follow BMW by highlighting it’s driving dynamics but since when did their normal cars are driving orientated vehicles like the 86?

    Like or Dislike: Thumb up 2 Thumb down 7
  • Megane Driver on Feb 01, 2016 at 5:51 pm

    It’s all about that drive, ’bout that drive… No stalling

    Like or Dislike: Thumb up 0 Thumb down 1
  • Proton achieving 13% TIV in 2016 on Feb 01, 2016 at 6:54 pm

    No tag line could cover up how bad Toyota is when it comes to driving dynamics and safety under the hands of the goldly UMW. There is only one model in THE ENTIRE TOYOTA LINEUP that is worth the praise of a driver’s car, that is the great 86. Other than that, all Toyotas are comfort-bias sampan made for uncles who doesn’t know the existence of any other car except a Toyota and Ah Bengs thinking himself driving a TRD =Kereta Tuhan.

    Expect anything imported through UMW to be 1)no Esp 2)airbag dua bijik 3)very expensive 4) underspec and finally 5) If you opt for the most expenaive TRD version, the bodykit will add on another 300horse power to instantly make you fly.

    Like or Dislike: Thumb up 25 Thumb down 2
    • flyingvios on Feb 01, 2016 at 7:32 pm

      You buy lor, dun have to go into jam because you can fly!

      Like or Dislike: Thumb up 0 Thumb down 2
  • Farghmee on Feb 01, 2016 at 8:11 pm

    Bring sienta at reasonable spec

    Like or Dislike: Thumb up 3 Thumb down 0
  • shawal on Feb 02, 2016 at 7:32 am

    ” airbags…? Abs?….ebd?… VSC!?!?!…. pffff….toyota… Its all about the drive ” …..

    Like or Dislike: Thumb up 1 Thumb down 1
  • Contilover and and proton on Feb 02, 2016 at 8:28 am

    When you sell the most doesnt mean u r the greatest. You sell the most peanuts/Vape Flavour/underwear/aircond/hotshower doesnt mean u r the geatest! I totally agree with Proton achieving 13% with “Expect anything imported through UMW to be 1)no Esp 2)airbag dua bijik 3)very expensive 4) underspec and finally 5) If you opt for the most inexpensive TRD version, the bodykit will add on another 300horse power to instantly make you fly” Im driving a car with 9 Airbags and when i drive even at 220kmh still feel like driving 120-140kmh.

    Like or Dislike: Thumb up 0 Thumb down 3
 

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