As an official sponsor to the US National Football League, Hyundai is aiming to win the hearts of American football fans, along with the rest of the world with its quadruple-shot of ads that will play during Super Bowl Sunday. Previously, the automaker released a few teasers of the ads but now, they’ve revealed two of them in their entirety.
First up, we have Mr. Deadpool himself, Ryan Reynolds, starring in “Ryanville”. The video starts with two women driving around Ryanville in the sixth-generation Elantra. However, what’s peculiar is that every male in the neighbourhood is Ryan Reynolds, meaning that’s a whole lot of eye-candy for the women to gawk at.
Reynolds’ cheeky and sarcastic charm is embodied in various day-to-day scenes like pulling himself over for a traffic violation, road construction and tackling himself in a game of football. The latter is enough to distract the driver well enough that she fails to notice Reynolds walking a group of dogs. Thankfully, the car never gets distracted, and with Automatic Emergency Braking with Pedestrian Detection fitted to the Elantra, an unwanted incident is thwarted.
Next is Hyundai’s “The Chase” ad, where a group of hikers are chased by a pair of bears through the woods. With Hyundai’s voice-activated Blue Link Remote Start feature, which can be found on the Elantra, one of the hikers simply needs to talk into his smartwatch to start the car remotely, allowing for a hasty escape, and leaving the bears “talking” among themselves, hungry.
Hyundai also released a follow-up teaser to its “First Date” ad starring its Genesis G90 sedan and Kevin Hart. The ad is meant to illustrate the effectiveness of Hyundai’s Blue Link Car Finder feature, which as you can tell, ensures Hart knows exactly where the car, and her daughter are at all times.
The final ad, titled “Better,” follows the life of a boy from birth through to adulthood as he strives to make the world a better place, and will be the first ad in Hyundai’s new branding campaign “to make things better for drivers everywhere.” The ad has not been revealed nor teased as of yet, and will only play on Super Bowl Sunday.
GALLERY: Hyundai Genesis G90
GALLERY: 2017 Hyundai Elantra
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