Borgward China established – Beijing plant ready for production, BX7 SUV sales start next month

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The revived German brand targeting China with SUVs, Borgward, is ready for business after sales company Borgward China Co Ltd was officially established this month. The company’s new plant in Beijing is ready for production and the BX7 will be launched in China at next month’s Beijing Auto Show. The BX5 and BX6 TS will also be on display in the Chinese capital.

The company has a “B-G-W global strategy” that focuses on “interconnection and resource sharing”. The letters B-G-W stand for “Borgward brand heritage”, “German engineering” and “Worldwide footprint”.

“In order to respond in real-time to changes in the market and in personalised consumer demands, we will focus on building an intelligent production system and connected production facilities,” said Borgward chairman and CEO Ulrich Walker.

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For a brand that very few have heard of, Borgward has big ambitions. Its 1.10 million square metres plant has a maximum annual capacity of 160,000 units, which can be increase to 360,000 units in the second phase, the company claims. Its stakeholder and local partner is Beiqi Foton Motor Company, known for trucks, but Borgward promises quality.

“We are building an advanced platform and a modular production system based on the smart manufacturing model,” said Walker. Apparently, the new plant is based on the “German Industry 4.0” concept, and will strictly comply with the most rigorous German manufacturing and quality management system standards. It also utilises the “Borgward global verification system”, with each model subjected to extensive testing.

The first product will be the BX7 SUV that made its debut at Frankfurt 2015. It will be positioned in China as a “German branded, wide-bodied intelligent SUV” that combines rigorous German engineering, advanced technology, reliability, a distinct sporty wide body and outstanding performance and safety, Borgward says.

Borgward will be displaying the BX5 and BX6 TS concept SUVs at next month’s Beijing show

At its debut, the BX7 was announced with a 2.0 litre turbo engine with 224 PS and 300 Nm, coupled to a seven-speed dual-clutch auto transmission and all-wheel drive. The company claims 0-100 km/h in around 10 seconds and a top speed of 200 km/h.

“We have successfully established partnerships with nearly 100 dealers to date. Moreover, this dealer network is expected to grow to 120 dealers by the end of 2016, and 200 in 2017, covering key cities of the Chinese market,” Walker said.

GALLERY: Borgward BX7

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • 10s for 0~100km|h with 2.0 l turbo? That is very slow….

    Like or Dislike: Thumb up 6 Thumb down 3
    • CannotMove on Mar 19, 2016 at 12:59 pm

      cannot moveee…too heavy i guess.
      fetch 4 fatt chicks and 0-100 result from improve from 10s to 20s.

      Like or Dislike: Thumb up 1 Thumb down 1
  • Adlan on Mar 19, 2016 at 10:13 am

    X3 fascia, Cayenne rear, audi Q5 side profile.

    Like or Dislike: Thumb up 5 Thumb down 3
  • hmm sounds & look like a china car brand

    Like or Dislike: Thumb up 6 Thumb down 2
  • john otak tahi on Mar 19, 2016 at 5:49 pm

    john told me this was the Borg from Star Trek!

    Like or Dislike: Thumb up 0 Thumb down 1
  • Foton has a 50:50 joint venture with Mercedes Trucks already. I won’t underestimate them… ;)

    Like or Dislike: Thumb up 9 Thumb down 0
  • nabelon on Mar 20, 2016 at 1:10 pm

    They were killed off 50 years ago by collaborators of current germanic brands, as a true german brand i sure wish they would be off to a good restart.

    Like or Dislike: Thumb up 2 Thumb down 0
  • hmm looks like modular manufacturing has crept into cars in the last 5 years..we are going into a period where almost anyone with the right people and proper investment can create competent cars..that use to be the domain of electronic gadgets..never thought it would one day play such a big role in automotive….

    it’s easier to enter a car business these days with a wealth of OEM eager to find new alternative businesses apart from supplying the major guys..with that being said..it doesn’t mean success is any easier…

    Like or Dislike: Thumb up 1 Thumb down 0
    • You’re right, their Sauvana pickup for example is made with Cummins diesel engines, a Getrag transmission, a Borg Warner transfer case, Dana axles and differentials and Bosch electronics and ABS.

      Like or Dislike: Thumb up 1 Thumb down 0
  • suv_lover on Mar 20, 2016 at 4:20 pm

    still better looking initiative than anything P1 can scrap up over 30 years. this china borgward suv and the ghana kantanka suv putting suv-less P1 to shame

    Like or Dislike: Thumb up 2 Thumb down 5
    • Aiyoo on Mar 21, 2016 at 8:47 pm

      Compare SUV with car, do you rhave right mind in the first place?

      Like or Dislike: Thumb up 1 Thumb down 0
  • Down Low on Mar 21, 2016 at 8:15 am

    Borg what?

    Like or Dislike: Thumb up 0 Thumb down 0
 

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