MINI Vision Next 100 – a new world of personalisation

MINI Vision Next 100 London-15

The Rolls-Royce Vision Next 100 wasn’t the only future mobiilty vehicle presented in London – MINI also premiered its MINI Vision Next 100, a concept that explores the next level of digitalisation and interconnectivity.

The brand’s view of the future has it that a car will be available 24/7, able to pick its driver up from their desired location in a fully automated way and will adapt itself to the driver’s individual tastes, interests and preferences.

At the heart of this concept is fully connected digital intelligence, which allows the car to be personalised to a user. The neat thing is that this tailoring will be widely and instantly adaptable, making the driver feel it is their car, tailored precisely to their own taste.

How this is accomplished is by individualising the car’s discreet, silver skin, which uses projections adapted to the driver in terms of colour, graphics and content to create a personalised vehicle and experience. This can vary according to the individual user’s mood and the situations they encounter. Even the colour of the roof and the lighting mood in the interior can be tailored.

At the heart of the connectivity is the Cooperizer, which is the name given to the centrally-positioned circular instrument in the cabin. Iluminated like a kaleidoscope, the system offers a personalised setting for each driver, encompassing entertainment, communications and autonomous-driving options.

On the move, the driver can influence the Cooperizer’s decision-making, selectable via rotary controls. There’s also an “Inspire Me” button, which utilises downloaded user data to select information of interest to the driver and provide them with potential sources of inspiration.

As for the cabin itself, the interior has a pure, uncluttered look, with the presentation cleared of many controls and screens. A single-section bench seat and a full-width footwell, uninterrupted by a centre console, aids passengers to gain rapid access from both sides of the car.

The MINI has autonomous capability, and if the driver chooses to switch from driving to autonomous driving, he or she simply has to move the steering wheel into the central area between them and the front passenger.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

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