Mercedes-Benz Malaysia announces record 1H 2016 performance – 17% growth, 6,017 vehicles delivered

MBM 1H 2016 performance-2

Mercedes-Benz Malaysia (MBM) has announced its first-half 2016 performance numbers, and by the looks of it, this is shaping up to be another record-breaking year.

The company said it delivered 6,017 cars in the first six months of the year, and if this keeps on track the final yearly total should easily surpass the 2015 tally of 10,845 units. The first-half numbers represent a 17% growth in sales volume over the same period last year.

New milestones continued to be set – this year’s Q2 performance was its best ever, with 3,359 cars sold, and June was the company’s best ever performing month, when 1,203 cars were shifted. In all, the numbers are good enough to give MBM a 2.5% market share (year-to-date, June).

In the compact car segment, sales of the A-Class, B-Class, CLA and GLA amounted to 1,278 units. The A-Class led the pack with 570 units, the numbers likely bumped up by the debut of the facelifted W176 in March. Sales of the GLA totalled 329 units, while that of the CLA was 341 units.

MBM 1H 2016 performance-1

As expected, the locally-assembled sedans were the biggest movers – a total of 2,534 W205 C-Class units were delivered, while the E-Class managed 1,063 units, aided by the arrival of the W213 in June. The W222 S-Class, meanwhile, chipped in with 549 units.

Elsewhere, sales of models from the company’s Dream Cars range (AMG GT S, CLS, S-Class Coupe, E-Class Coupe and C-Class Coupe) totalled 90 units, while the new SUVs – which arrived in January – contributed 576 to the total volume (483 units for the GLC, and 93 for the GLE).

It wasn’t just vehicles sold that set records; the company stated that its after-sales network serviced 52,700 vehicles in the first six months of 2016, another record number, and representing an 18% increase over the same period in 2015.

“We are proud to have set new milestones in 2016, having surpassed the 6,000 mark in units sales in the first half of the year. The key to our success is the combination of a comprehensive product range, a strong dealer network and customer-centric strategies in delivering the best customer experience,” said vice president of sales and marketing Mark Raine.

The second-half isn’t going to be quiet. At the briefing, it was divulged that there were seven items on the cards for the second half of 2016 – the upcoming cast is made up of two new vehicles, two additional variants, the introduction of two new engines as well as a facelift of an existing model.

Though not detailed, models that could well be on the list include the SLC and A217 S-Class Cabriolet as well as the big seven-seater GLS and the GLC Coupe, while the facelift is likely to be the CLA.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • I did not know on Jul 21, 2016 at 6:04 pm

    We had so many hairdresser in Malaysia. Enjoy your Merc.

    Like or Dislike: Thumb up 4 Thumb down 13
  • Kunta Kinte on Jul 21, 2016 at 6:05 pm

    If at this rate, 2 more years, MBM will sell more luxury cars than even Proton’s total sales. This year, Proton will sell about 50,000 cars. Next year, about 30,000 cars and the following year 10,000 cars.

    Congrats MBM. This show you work hard. Unlike the Proton people who believe in sleeping during office hours as sanctioned and promoted by Perkasa and MAS Union. According to Perkasa, it is our culture to sleep during office hours!

    Like or Dislike: Thumb up 38 Thumb down 46
  • Kunta from tanjungRambutak on Jul 21, 2016 at 7:00 pm

    Will see copy and paste comment soon. Hurray.

    Like or Dislike: Thumb up 26 Thumb down 18
    • He is a Merc salesman, so he will congrats MBM instead of copy paste that nonsense comment. The new E class is selling at 390k, but he did’t mentiond that blah blah…

      Like or Dislike: Thumb up 21 Thumb down 16
  • MY pipu sudah kaya ke?

    Like or Dislike: Thumb up 5 Thumb down 5
  • carlist on Jul 21, 2016 at 7:45 pm

    People complaining about the poor living here. But seems like their claims are not true. Record breaking of Merc sales in Malaysia.

    Like or Dislike: Thumb up 13 Thumb down 0
    • tokmoh. on Jul 21, 2016 at 8:18 pm

      Maslan : kan da cakap GST kurangkan kos hidup, tak nak dengar. Rakyat makin mampu makan kfc, beli Mercedes, mana rakyat terjejas?

      Like or Dislike: Thumb up 9 Thumb down 1
  • Mampuih Mampuih 1Malaysia on Jul 21, 2016 at 8:15 pm

    My company bosses always say company not making profit year in year out. Loss here, loss there. Cannot give staffs raise or bonus. Crap excuses la.

    However, these bosses just giving BS excuses, blaming economy bad, cannot give raise, etc…..while they buy new Mercs more expensive than ever…..went Europe for family holiday, while they wifey drive new MPVs, while their kids study overseas and enjoyed life…

    Damn blardy bosses…..

    Like or Dislike: Thumb up 25 Thumb down 0
  • old horse on Jul 21, 2016 at 10:14 pm

    c eating 3, e eating 5, s eating 7..

    x1 better than gla

    glc better than x3

    gle better than x5

    how la bmw…

    Like or Dislike: Thumb up 3 Thumb down 11
    • World wide sales, BMW is beating merc all the time…wake up merc salesman, in Malaysia, majority only ah pek and pakcik able to buy luxury car.

      Like or Dislike: Thumb up 6 Thumb down 8
  • Threesome on Jul 21, 2016 at 11:29 pm

    Last year I’m bought an Axia ,this year I’m booked a civic,next year I’m will buy e200…I only fancy this three brand.

    Like or Dislike: Thumb up 1 Thumb down 8
  • Wee fuk yew on Jul 22, 2016 at 5:21 am

    While the market has declined more than than 13%, mercedes sales has soared. Shows that the rich are not affected by economic slumps. Only the low and middle income earners suffer. Sigh

    Like or Dislike: Thumb up 12 Thumb down 0
    • TreeHugger on Jul 22, 2016 at 12:53 pm

      True..this continuous news about merc record breaking sales is the true reflection of what a sad state our country and economy is in..this shows the rich people and their families and cronies keep getting richer and richer.

      Meanwhile, perodua sales and the Bezza introduction only showing that low income population is also increasing. But where do they come from in the past?

      All these means the middle class is shrinking and that’s not a good trend in society, which is driven by imbalance distribution of the country’s wealth.

      Like or Dislike: Thumb up 4 Thumb down 0
      • U think rich pipu don’t buy Proton?

        Like or Dislike: Thumb up 0 Thumb down 0
      • You are confused on Jul 25, 2016 at 10:58 am

        Cronies don’t buy Merc, they buy Lamborghini, Van Gogh and a production company.

        Although the rich does get richer. Like the poor, they are some good rich and there are some rotten ones.

        Like or Dislike: Thumb up 0 Thumb down 0
 

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