Honda has topped the Thailand passenger car market after six months of 2016. Bangkok Post reports that the Japanese carmaker sold 53,952 cars in the first half of the year, down 1.5% from the same period last year.
Total passenger car sales stood at 152,619 units in H1 2016, including SUVs that are subject to the same tax rates as passenger cars. Honda’s market share of that is 35.4%, up from 31.5% at the end of 2015. The overall Thai auto market reported sales of 366,373 units, which is 0.7% less year-on-year.
Honda’s dominance isn’t much of a surprise, as it is backed by new model launches. The BR-V, Accord facelift and new Civic are all fresh in Thai showrooms, and the latter is a main contributor. Honda has received 15,000 bookings for the new Civic FC following its launch in March, with 10,000 units delivered.
“Amid the slow economy and tepid automobile market at large, Honda has introduced many new models to deliver maximum satisfaction to our customers. Our three new models have uplifted the Thai automobile market during the first six months. For the second half of the year, Honda will introduce the new Accord Hybrid model. It will feature the latest advanced hybrid technology from Honda,” said Honda Thailand COO Pitak Pruittisarikorn.
Despite the strong performance by Honda, the auto market is sluggish up north, and the company predicts that its full year sales will stay flat at 110,000 units. Last year, Honda posted sales of 112,178 units, up 5.3% from 2014.
Honda is also on a roll in Malaysia. Our first half 2016 figures show Honda in second spot overall after permanent market leader Perodua. The H brand sold 39,654 units in the first half, ahead of Proton (35,727), Toyota (27,249) and Nissan (21,148). Honda’s is at the top of the non-national pile despite not having any commercial vehicles (pick-up trucks) in its range.
The new Civic was launched here in June and the next new model for us will be the facelifted Accord. Read our review of the tenth-generation Civic.
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Proton will rise to number 1 once Saga and persona and ertiga MPV launch
keh keh
Where is Toyota? Badmouting campaign is not successful ar?
LOL
Frankly speaking, Honda dinosaur engine mechanical technology design is worst among Japanese makers (eg. compared Skyactive & Dual VVT-iW), vtec alone itself cannot revolution towards EEV. OH SOHAI CVT=EarthDream… 2016 Civic having same design failure (problem cannot fix) from platform several area having ketuk-ketuk sound, Aircond sudden-stop, HU unit feng-feng bee sound, aircond piping leaking, 1.5T engine lorry sound, uneven road weird sound, apple car play auto-stop neef restart…
ckp byklhhh… byk teori jer…
no facts & proofs…
OM of co. LOL & Si Roti John
Toyota no.1 hailat forever!
Stupid Honda. I have said many times.. turbo is the way to go. Not the stupid VTEC. Those support Honda before also all stupid.. not realising the power of turbo.
Civic turbo also x jalan… ready stok start diskaun lo
Yo Honda Malaysia bring in the Accord Hybrid here
Albert says toyota lost its No1 position in tomyamland is cuz ini semua salah NajibBNGovP1 …..
Honda shows with the new Civic some progress in style.
The rest of the fleet looks still a lit bit outdated (for me). Honda seems still experimenting with styling and still seems to search for its new corporate design.
The rear of the new Civic either is ugly or too futuristic to look at, or rather missing a proper wing?
The front is bestest C segment look.
You will find more Skoda cars in KL than kimchis in Thailand
i drool every time i see this. heavenly looking car. GORGEOUS!!!
Looks like been smashed by hulk