Academy Award-winning actor (finally) and renown environmental activist Leonardo DiCaprio has added another title to his list – he has been appointed as brand ambassador for Chinese electric vehicle brand BYD.
The megastar has been contracted to promote the company’s “new energy vehicles,” part of the “Cool the Earth by 1°C” campaign for the creation of a “Zero Emissions Energy Ecosystem.” DiCaprio will work with BYD throughout 2017 in an effort to “highlight new developments and announcements” regarding its lineup of vehicles in China.
“Leonardo DiCaprio has greatly inspired the world with his outstanding dedication to saving the planet’s ecological environment,” said BYD brand and public relations general manager Sherry Li. “As our brand ambassador in China, we are pleased to work with him in promoting public awareness of climate change through the use of new energy vehicles.”
DiCaprio said, “All over the world people are realising that cars that run on fossil fuels are inefficient and a major threat to the planet. I am very pleased to be joining an effort to increase the number of clean vehicles on the road in China and beyond.”
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i remember Brad Pitt for altis many years ago. it was awesome.
Can Proton or Perodua hire a Mat Salleh hollywood star also? Or nobody wants to be our brand ambassador?
We Malaysians are still waiting for Proton Iriz EV. Showcased 3 years ago by Proton to the whole world, Malaysians are still waiting.
I am sure many of us rather buy a Proton Iriz EV than some BYD in Malaysia. I support my Proton. Saya suka beli barang buatan Malaysia!
Remind me of the Exora Extended EV or something like that which I think around 2010?
Proton really wasted money for something that cannot be commercialized. Proton don’t do feasibility study before proceed with any project? No point winning or gain name in some competition if you cannot gain money (most important thing in business) from what Proton has achieved. You’re giving people exposure to your brand but then your products cannot reach them. In the end people will forget everything you have achieved.
What about the Iriz & Exora 1.3 Turbo that being said has higher hp and torque than the currect CFE engine?
My heart will go on…
Any effort to improve our environment should be appreciated & lauded. For this & this alone, i would like to thank BYD & Leonardo for their efforts in promoting “Zero Emissions Energy Ecosystem.” Bravo & Kudos.
why him? this guy involves in 1mdb money laundry scandal!
Becoz he won Oscar?
so what? i only watched his movie titanic decades ago, the rest of his movies are lousy…
Go to hell china brand. I will never buy their brand as long as they r communist country.