In 2016, Honda Malaysia managed to secure the second highest market share (within each country) among Honda’s global operations, according to Noriaki Abe, COO of regional operations (Asia & Oceania) at Honda Motor and president and CEO of Asian Honda Motor.
During his speech at the launch of the BR-V, Abe revealed that Malaysia is second only to Indonesia, but is higher than countries such as Thailand, the United States, Japan, Canada and Taiwan. “This is the reason why Honda recognises Malaysia as one of the very important markets for its operations and we pay great attention to Honda Malaysia’s business performance,” he said.
Abe also stated that Honda sales recorded a huge surge in the ASEAN region in the past five years, from approximately 240,000 to over 400,000, representing an increase of about 70%.
Adding to this, Katsuto Hayashi, managing director and CEO of Honda Malaysia announced that Honda Malaysia ended 2016 with a domestic market share of 15.8% or 91,830 units sold (may not reflect MAA’s figures), which is well above its target of 90,000 units, but a decline from 2015’s figures of 94,902 units.
Nonetheless, the performance has helped the big H to retain its position as the number one carmaker in the non-national segment, besting Toyota, and even national carmaker Proton for two years in a row. “I would like to take this opportunity to thank all of you for your support in 2016. We have been able to keep our commitment to our customers in providing a complete model line-up for everyone that is affordable and value for money,” said Hayashi.
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Malaysian loves Honda…
Very proud of Honda. You have done well. Look at Proton, last year alone cannot even sell 70,000 cars despite getting 90% orders from the Government.
Shameful lah Proton. Proton must learn from Honda. They must be like the Japanese, work hard. Don’t be lazy and lepak whole day minum teh and makan karipap 8x in kantin.
The graph shows only south east asian like honda so much… :-D
Japanese gonna laugh at us like crazy! LOL
Dont know what lies he is saying. Our Honda sales cannot be higher than US. US Honda sales are 6 figures.
Are you very sure of this figure? Can Paul Tan verify this figure? Cause even Nissan sales is 6 figures in the US
Market share and total sales are two separate things.
Do bashers learn from previous mistake and read finish b4 bash? Seems no, right?
Tuan Kunta Kinte yang bijaksana,
Market share dalam Rajah 1 bermaksud peratusan jualan tahunan Honda Malaysia dari Jumlah Keseluruhan Industri (TIV) Automotif Malaysia bagi tahun 2016 manakala Rajah 2 memaparkan ANGKA jualan bagi tahun 2016. Nikmati malam Jumaat tuan sebaik mungkin. Moga esok pagi Tuan bangun dengan lebih cerdik.
Hello Honda, are you telling us the truth? This is from Honda themselves.
http://world.honda.com/investors/financial_data/monthly/
Hello kunta kinte. Please go to school and learn basic statistic concept before u did something shame here.
He alredi did something shame here…
sorry my apologies. my mistake. Did not read properly
Time to get new reading specs. As we grow older, reading specs power increases.
Kfc full, iphone sold out, Honda laku, mercedes laku. Mana rakyat terjejas?
Terbukti sejak GST, kos hidup turun, rakyat semakin mampu milik barang mewah. Cukuuuuur
Loan saja bro… restauran makan boleh bayar kredit card juga bro…!
Cukur. now can ride BMW trains.
Cukuuuuur. 3 kereta mewah.
Jongkong emas, jam tangan mewah dan mata wang asing berjumlah RM3 juta.
150 Beg tangan berjenama seperti Chanel, Hermes, Dior, Louis Vuitton dan Gucci, harganya daripada RM7,000 hingga RM100,000 setiap satu.
Xpe, MACC kan dah tangkap. Klau 22 tahun lalu, xde peluang tengok mereka masuk lokap
Under market value pun ada…
Not a single European country in the chart? Surprising how different European’s taste from ours Asian. Honda really nailed it in Asia but European perceives Honda over there like how we perceive Renault, Peugeot, and Ford here. Or could EU have policies that protect their local automakers?
depending on countries – Renault can be popular in France but not so much in German and Spain as German is part of Ford Europe and also has Opel and VW automaker. Spain has Seat, which is under VW group. the UK like Ford and Vauxhall so much (a rebadge Opel, since both under GM). Among the reason for lacking in success for Japanese brands are the cars dont suit the european people lot and many of JDM models dont make appearance there (say Toyota Caldina versus Golf GTI). others include european produced one of the finest turbodiesel which has highest priorities by the european car buyers. many european car companies did face failure and among them are Alfa Romeo, Maserati, Lancia, Ferrari (all now under Fiat), Skoda, Seat, Audi, Bugatti (all under VW), Volvo (under Geely), Jaguar, Land Rover (under Tata), Rolls Royce, Range Rover, Mini (BMW) and Lotus (Proton)
Malaysian Brand Trusted :- Honda (Import Cars)
Malaysia Brand Worst :- Proton (Bolehland Cars)
Ichiban! CH-R is coming up fast!!
if and only if ch-r is well equiped and price is irresistably low
u wan price irresistably low, go buy Haval SUV
Ichiban! How to compete big H if CHR in Japan already 97k! Coming here sure become 120.. Meanwhile big H smack small T again with the affordable BRV at 85k! How to sell Avanza and Sienta now?
actually surprised…our market so big?
Bigger than Japan. Japanese people so stupid don’t want support Honda.
Are u sure? Honda sell 40k plus units every month in Japan.. Japanese got many attractive sushi option but here only Honda being generous to Malaysia market.
dear semi value,
market share of vehicles in a a certain country is different to number of unit cars sold in other countries.eg,in usa honda might be selling 400,000 units annually,but still their market share lower compared to toyota or gm.malaysia tiv is about 600k cars yearly.
Yes Hayashi. U should thank each & every customers(91,830) that bought Honda which goes on 2 mark it as the 2nd highest among global & more importantly make U the Number 1 non-national segment Champion beating Toyo along the way.
We love honda. We hate Toyota because Toyota has no turbo, not safe and over priced.
“Affordable” LOL!!!!
Don’t worry honda!!
I will buy your BRV and add 0.001% to that percentage!
The key words here are affordable and value for money. Honda used to be a stuck up brand here in msia. That was when they sold the Jazz for 100k plus. Then came the Kia Forte that shook everything. It was fully loaded and affordable thus selling like hot cakes. Toyota and Honda were suddenly look like an overpriced, underspecced car. Fortunately Honda (unlike Toyota) recognized this and started to produce better cars for Msians. Honda also was quick to snap the hybrid market with the Insight n CKD Jazz hybrid. They also quick to make ESC and 6 airbags available. Thanks to Paultan, Msians are now more aware of what is best and Honda is brilliant at meeting that demand.
The actual reason was – Honda used to be handled by kah motor. No VTEC, no abs, no airbags. Jazz sold at 100k. Then drb took over. Quickly introduced civic 2.0, then brought in FD civic. A huge success. But mpv freed sold at 100k. Accord and city not selling well. Same goes to insight and civic FB. Japanese decided to step in. First brought in base spec jazz. Price 75k. Then launched all new city with 6 airbags. New accord and HRV. Then civic, CRV and BRV. Strategy working very well. Shame on you Kah motor and DRB
The keyword here is QUICK. Indeed. In this very competitive business environment, it takes quick decision making to stay on top.
@lilytan, it is called competition. Do not get me wrong, there is a need for “crutches” but it must come with a time limit not 30+ years anyway.
Hyundai-Kia 60 years still on crutches…
Well globally Hyundai-Kia is at no 5 so I think they should pass the crutches to Honda then…
And yet Korea banhammer brands that threaten their kimchis…
Lets face it. All car manufacturers are given crutches at their home country. Local hybrid cars were given subsidies by the Japanese gov, Korea and EU have technical trade barriers to protect local manufacturers. Now even Trump wants to protect US auto market. Its ok to have crutches if u use it well. Other manufacturers use it wisely but not ours. If proton with crutches, can sell a fully loaded Iriz for 30k instead of 60k, then crutches would not be a problem.
Iriz has more value in it than a vios.
They have products that every customer want in terms of desirability, reliability, brand name and owner satisfaction, there is not much to dislike, there was a period after year 2000 where honda msia somehow went lull, and not really trying, bt after that they went on a rampage… And good for them.. And to think that they are one of the few manufacturers that are not partnering with anyone else…they deserve respect,in the way they do business, they do it the right way, clapp to everyone at Honda!
Malaysia become No 2 as they introduce more car model compare other competitor, like T & N dislike to promote new model over here, selling old model more than 5 to 10 yrs. If not H sell Accord model to P company, i think they also same unable fight the sales like other country as well. Just they hv advantage.
Malaysians would love Honda even more if such great cars like the Jade, the new NSX, the Civic coupe and hatch and the latest Civic Type R are sold here.
Well done Honda Malaysia ! You deserve the market share you worked hard for. You priced your keretas smartly, and your sales staff are motivated. However, please improve the after sales service & the skills of technicians to diagnose snags. Right now, they just seem to guess & waste time.
For those Turbo fans, beware, a turbo normally reduces the efficient life span of an engine. So don’t get carried away !
As far as Toyota Malaysia goes, well, great kereta technology, but the price points are too high, and they don’t include many items as standard equipment !!! Most Toyota’s in Malaysia are CKD. Where are the savings ? Compare the same ALTIS with India, given the high Indian taxes applied, the Altis is cheaper in India !!! Then take into account, Toyota’s declared market share may include commercial vehicles, honda’s figure are purely non commercial.
The ‘Mamak’ created Proton to kill off others…..look whose laughing now !!!! Looking at things from any angle, Proton is just not viable, and by being in existence, does not create a level playing field. Funny thing, the legacy the Mamak left ‘behind’ was the across the board family resemlence of new Protons with the same back side DNA !!!!…….below the bumper…….common LAH….funny LAH….no joke LAH…
hahaha so funny lah, so joke lah
Malaysian love.honda , but Honda don’t love Malaysia , coz always new car don launch here first but launch at India Thailand first
if honda love malaysia, improve your nvh la, bising bunyi tayar
these past few years, the sales of Honda has been a breeze. no problem hitting 5 figure salary every month.
Bring the Type R FK2 next, your sales numbers will increase 100 percent for sure!!
Ah Bengs from Bandar Sunway and around Malaysia will line up and cause massive jams at major Honda showrooms. LOL
After a few years, tyre marks will be everywhere at sepang and all popular highways after midnight!
I’m not surprised that Honda Malaysia is tops yet again in terms of market share. I have interacted with different auto companies in about 6 countries, but here in Malaysia, the sales staff like Jason Tew of KAH Motors Penang was very professional and knew the cars inside out. Honda have a good selection across the board appealing to most types of buyers. Right price for the right car. Not overpriced like some of the competition ! The only thing I would suggest is to have a choice of interior colour schemes, and more choice of exterior paint choices. The HR-V could do with better NVH insulation to cut out the noise from motor bikes.
There goes RM being sold off for Yen and flying away to Japan……………….No wonder RM getting weaker. More out than in. Japanese alway happy as they alway get richer.