In conjunction with the upcoming Chinese new year celebrations which take place at the end of January, Kawasaki has launched a road safety campaign. Designed to raise awareness amongst motorcyclists of the importance of being seen and riding safe, the campaign also saw free safety checks given to bikes owned by members of the public.

Held at the south-bound lane of the Sungai Besi toll plaza, Selangor, the morning event was officiated by Datuk Seri Liow Tiong Lai, Minister of Transport, with Ahmad Faez Yahaya and Datuk Jeffery Lim, executive director and managing director of Kawasaki Motors respectively, and other digitaries in attendance.

During the launch of the campaign, members of the public could bring their motorcycles into a service area for a free safety check by Kawasaki technicians. Additionally, KHI helmets were given out as replacements for those whose current helmet were beyond safe use.

Free fluorescent yellow jackets were also given out by Tokio Marine, to allow riders to increase their visibility to other road users while riding. Liow lauded the initiative by the private sector, notably those in the motorcycle industry, to increase rider awareness and safety.

“Despite many safety campaigns, the road death toll in Malaysia is still high,” said Liow. “Between 2010 and 2015, over 6,000 road deaths were recorded, with 60% involving motorcycles,” he said, “we need to build a culture of safety amongst motorcyclists.”

Liow expressed fear that the death toll for 2016 would be higher, and could exceed 7,000 fatalities. He said the final figure would be pending submission of statistics from the police.

During the recent “Ops Jalan”, held during the school holidays in December, Liow said 16,000 summons were issued for various traffic and vehicle offences. Liow advised motorists to check their vehicles and for motorcyclists to wear bright clothing during the upcoming celebrations.