BMW Group Malaysia delivered a total of 10,906 units of BMW, Mini and BMW Motorrad vehicles in the country last year, which is 16% higher compared to 2015 sales (9,368). It’s the highest ever growth for the brand in Malaysia.
Zooming in, the BMW brand grew by a record 20% in 2016, from 7,515 vehicles sold in 2015 to 9,000. The Mini brand saw a 19% growth from 756 to 902 units last year, while BMW Motorrad delivered 1,004 motorcycles in 2016. Globally, the BMW Group achieved its best ever sales last year with a total of 2,367,603 vehicles, the sixth year in a row Munich has set a new sales record.
BMW Group Malaysia started 2016 with the launch of the G12 BMW 7 Series, and the premium brand also introduced two plug-in hybrid models at attractive prices – the X5 xDrive40e and the F30 330e. In a related development, BMW strengthened its partnership with GreenTech Malaysia to offer its PHEV customers access to ChargeNow services via GreenTech’s ChargEV platform. Other local introductions last year were the CKD X1 and X4, the BMW M2 and the BMW 528i M Performance Edition.
The company is also very proud of its BMW 5 Year Unlimited Mileage Warranty and Free Service Program, the BMW Tyre Warranty Program and the BMW Concierge Services as part of the BMW ConnectedDrive innovation offering. These introductions are leading key differentiators for the brand in the premium segment, it says.
This year will be a busy one for BMW Group Malaysia, which will be preparing its export hub initiatives for the 3 Series, 5 Series and 7 Series models to Vietnam and Philippines in 2018. The company will also see an increase in its local assembly capabilities from over 7,000 vehicles in 2016 to over 10,000 units in 2017 with an investment of over RM10 million.
BMW will also open its doors to its latest Regional Parts Distribution Centre at the Free Trade Zone of the Senai International Airport of Iskandar Malaysia. Occupying over 45,000 square metres of land in Johor and with an investment of over RM130 million, it will be one of the largest BMW facilities in the region.
BMW will implement its ‘Voice to the Customer’ as well as the Road Side Assistant (RSA) programme in 2017. Based on the global standard NET Promoter Score (NPS) concept, Voice to the Customer will be the next level of measurement of customer satisfaction in the industry while the RSA promises to be the most comprehensive service offering in the Malaysian automotive industry for on-road customer care, peace of mind and maintenance.
“We will continue the momentum we have built here over the previous years where we will focus on introducing to our customers the newest products, innovations as well as premium services which will be industry leading to drive the industry,” said Han Sang Yun, MD and CEO of BMW Group Malaysia.
“Our customer satisfaction indexes have been the highest in the industry over the last five years. However, in a move for more relevance in changing times in the premium segment, we will implement a new global measurement standard as well as premium on the road, day to day care programs to ensure our customers here get the very best of our capabilities,” he added.