Honda Malaysia has revealed its 2017 sales target of 100,000 units, in line with what the company expects would be a higher total industry volume (TIV) of 600,000 units – 10,000 higher than the Malaysian Automotive Association’s (MAA) own target of 590,000 units. If the Japanese brand does manage to achieve this target (an 8% increase over 2016), it would be the first time its sales hit six figures.
This follows from a sterling 2016 for the company, in which Honda became Malaysia’s second most popular automotive brand, buoyed by the launch of the new Civic and facelifted Accord. This is despite a challenging year for the industry as a whole, with the TIV dipping below the 600,000-unit mark for the first time in six years, at 580,124 units.
As a result of the industry’s slump, Honda Malaysia’s sales fell 3.2% from 94,902 units to 91,830 units. Even so, this meant a market share of 15.8%, the second highest in Honda’s global automotive operations.
To help it on its way to the 100,000-unit mark this year, Honda Malaysia will introduce at least four new models. One of these, the BR-V seven-seat SUV, has already been launched, while the facelifted City will go on sale soon, with order books already opened.
Group head vice president Akkbar Danial also teased that an incoming full model change for one of its SUV models, which can only be the new fifth-generation CR-V. The company has also confirmed that it will be launching a hybrid model, using its Intelligent Dual-Clutch Drive (Sport Hybrid i-DCD) powertrain – it already teased the Jazz Hybrid at an event last year.
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Once proton is dead and gone, Honda and all other manufacturers can reach the 100k mark by middle of the year
Once P1 is gone, there will be a drop in others as well when MRTs, LRTs, and more buses comes online. At last we can breathe a cleaner environment
12,000 retrench proton staff. Kesian betul
Retrenched Mostly r “deadwood”
The faster you go up the faster you will come down…expect a major crash soon…
Perhaps lesson learned from honda here is to treat msian market seriously with attention and respect. No middleman, no one eye closed, no crap.
Cukur ekonomi negara pesat membangun.
Namun RM tiap hari terjun.
Itu bagus untuk eksport and tourism.
Also, RM turun tidak menjejaskan rakyat kerana :
1. BMW, Mercedes pecah sales record
2. Honda jual more than Proton
3. KFC, shopping mall selalu penuh
4. iPhone, Samsung laku laris
5. Cheesetart rm45 queue 3 jam.
Cukurlah negara aman.
Cukurrr…Tepung susu bayi naik 3 kali ganda.
Cukurr bayi dapat sus free dari ibu. Susu yg paling berkhasiat utk bayi.
Expect Honda to finish second place again this year even if they only sell less than 100,000 mark. Probably sell between 90,000-95,000 subject to the current economic situation.
If Honda wants to achieve 125k easily just bring in Mobilio and Ridgeline to complete directly with Avanza and Hilux. This will help UMW to say goodbye to Toyota in Malaysia.
PNB / UMW
Perodua – 200k
Toyota and Lexus – 60k
Total 260k
DRB
Honda – 90k
Proton – 70k
Mitsubishi – 10k
Audi – 10k
Total 180k.
UMW say its ok. Give DRB a chance because proton is losing million ringgit a day. They need Honda sales to recover the losses.
LOL. john, looks like U have run out of excuses to defend your Gov !? like this type of logic also can defend ka ?!
will achieve target unless DRB reduce the price but how many car do u want to buy despite economy figure right now?