Proton’s R3 division winding down – lack of funds

Proton’s R3 division winding down – lack of funds

Amidst the Proton-Geely foreign strategic partnership confirmation and news on the plans and future of the Malaysian carmaker with a new partner onboard, there’s a small section of the company that’s currently feeling sentimental. R3, Proton’s motorsports division will be shuttered, and personnel, both past and present, have been posting their tributes and farewell notes on social media.

The timing of R3’s winding down coincides with the Proton-Geely deal, which also sees the Chinese carmaker take majority stake in Lotus. This leads to the easy assumption that the developments are related. That’s not true, and it’s merely a coincidence, according to a source familiar with the matter.

According to the source, the plan to wind down R3 isn’t a shock decision and has been on the cards for some time. Unsurprisingly, it’s due to the lack of budget, and the slowing down of Proton sales of late has made it impossible for R3 to keep doing what it does, which as its name suggests, is Race, Rally and Research.

The source added that Proton needs to channel funds towards its core operations, and the company’s current situation means that R3 is no longer a priority. R3 will close its doors at the end of May, and its staff will be reassigned. The division’s future will only be discussed when Geely comes onboard. Perhaps when the company’s health has been restored, R3 can someday rise from the ashes – who knows?

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • Rooney on May 26, 2017 at 3:49 pm

    I guess this is where my tax money goes to, financing the so-called R&D.

    No point being sentimental if you’re usually a midfield or a back marker team.

    Well-loved. Like or Dislike: Thumb up 107 Thumb down 26
    • R3 = Rubbish, Reused, Recycle

      No more Lotus handling nonsense. Gud that they wind it down

      Hot debate. What do you think? Thumb up 2112 Thumb down 2114
      • At least still got perf parts. Ever try to get a perf springs from Trash, Rubbish, Dumpster?

        Well-loved. Like or Dislike: Thumb up 8007 Thumb down 7301
        • Burned on May 26, 2017 at 4:37 pm

          I see what you did there.

          Like or Dislike: Thumb up 30 Thumb down 2
          • Becoz what that kompeni sold is Trashy parts, on a Rubbish cars, fit for Dumpster.

            Well-loved. Like or Dislike: Thumb up 4301 Thumb down 4003
          • john pondan on May 26, 2017 at 7:57 pm

            R3 winding down, john still sembang kencang. Padan muka

            Hot debate. What do you think? Thumb up 1202 Thumb down 1202
          • Meanwhile ur toyota is deep in dodo and nobody gonna come rescue. What a pity

            Hot debate. What do you think? Thumb up 1233 Thumb down 1232
          • YB Kunta Kinte on May 26, 2017 at 8:17 pm

            Waste money. Rakyat’s money. All down the drain…oh wai oh wai oh wai

            Hot debate. What do you think? Thumb up 973 Thumb down 975
          • john dodo on May 27, 2017 at 9:20 am

            Still better than Rakyat Rugi Ribu juta. Understand? And rakyat dun pity ur R3 winding down

            Hot debate. What do you think? Thumb up 1080 Thumb down 1081
          • When u try to tipoo rakyat with overpriced non perf enhancing parts, thats when rakyat rugi. Understand?

            Hot debate. What do you think? Thumb up 863 Thumb down 861
          • YB Kunta Kinte on May 27, 2017 at 10:52 am

            What R3 needs is a CEO from China appointed by Geely. Then the company will do well.

            The same with Proton HQ. We need one of Geely’s men to be the main CEO. Proton will flourish then

            Like or Dislike: Thumb up 61 Thumb down 13
          • John Ohwai Mental Asylum on May 27, 2017 at 12:18 pm

            ohwai fighting for his life!

            Hot debate. What do you think? Thumb up 390 Thumb down 400
          • Game on!

            Hot debate. What do you think? Thumb up 240 Thumb down 232
          • john poyo on May 27, 2017 at 1:23 pm

            Oh… U mean like the RM1888 non perf Saga bodykit released last week, right? According to ur logic, Proton is trying to tipu the rakyat? Oh wai…

            Well-loved. Like or Dislike: Thumb up 69 Thumb down 2
          • nuffsaid on May 27, 2017 at 3:08 pm

            TRD = Trash Rubbish Dustbin

            Like or Dislike: Thumb up 121 Thumb down 114
          • Tok Guru on May 27, 2017 at 6:24 pm

            R3 and P1 need to close down completely. Bazir duit rakyat

            Well-loved. Like or Dislike: Thumb up 58 Thumb down 3
          • topkek on May 27, 2017 at 9:31 pm

            Errrr toyota bail out in billions jepunis tak kecoh pulak

            Like or Dislike: Thumb up 6 Thumb down 5
          • Lee Kok Wei on May 28, 2017 at 8:54 am

            john kena kantoi…ha ha ha ha

            Hot debate. What do you think? Thumb up 321 Thumb down 340
          • oh really?

            Like or Dislike: Thumb up 70 Thumb down 63
          • Player on May 30, 2017 at 12:03 am

            Game over for john and his R3

            Like or Dislike: Thumb up 34 Thumb down 41
          • Sama L00 on May 30, 2017 at 2:02 pm

            Why Toyota need rescue? Toyota still sell the most cars in the world. Today Toyota close down entire Malaysia division it still make profit. CAN PROTON LEAVE MALAYSIA MARKET?
            Why Toyota so expensive? Thanks to Proton protection and soft loan.
            You can’t afford a Toyota then you pretend no one else can afford it. I can only laugh non stop!

            Like or Dislike: Thumb up 0 Thumb down 1
          • Never doubt a man and his convictions. Never.

            Like or Dislike: Thumb up 41 Thumb down 36
          • Game, set, match

            Like or Dislike: Thumb up 5 Thumb down 2
        • Ohwai on May 26, 2017 at 4:45 pm

          So sad no more Lotus handling. May be ‘Ride & Handling by Geely’?

          Well-loved. Like or Dislike: Thumb up 75 Thumb down 3
          • Kunta pangsai no1 on May 26, 2017 at 7:58 pm

            Close down is good decision. Nothing great the division

            Well-loved. Like or Dislike: Thumb up 75 Thumb down 12
          • YB Kunta Kinte on May 26, 2017 at 8:04 pm

            Poor Malaysians got conned by bodoh Proton for years. they put the badge “Handling by Lotus” all Malaysians got excited.

            Actually, Lotus and Proton got nothing to do with each other lah. that is what Proton cheated and lied to the people. Exora owners all kena con.

            Proton cars got ZERO technology from Lotus.

            Well-loved. Like or Dislike: Thumb up 94 Thumb down 29
          • John Ohwai Mental Asylum on May 27, 2017 at 12:21 pm

            tak ada modal lagi. Defend R3 sampai sudah hangus

            Like or Dislike: Thumb up 8 Thumb down 1
          • Kunta pangsai no1 on May 27, 2017 at 1:39 pm

            Sick to see copy paste comment. No life pun.

            Like or Dislike: Thumb up 1 Thumb down 1
          • Tok Guru on May 27, 2017 at 6:27 pm

            Just shut down Proton. By the way when Proton repaying RM1.5 bil and RM1.1 bil?

            Like or Dislike: Thumb up 3 Thumb down 1
          • lotusftw on May 27, 2017 at 9:26 pm

            CFEwas developed by lotus. Same goes go campro. And of course good handling of p1 cars were learned from lotus too

            Like or Dislike: Thumb up 3 Thumb down 2
          • Lee Kok Wei on May 28, 2017 at 8:55 am

            Kasihan john, gonna get paycut

            Like or Dislike: Thumb up 5 Thumb down 1
        • YB Kunta Kinte on May 26, 2017 at 8:08 pm

          The division makan hundreds of million ringgit. Better to use the money to build more hospitals and universities.

          Jaguh kampung just want to syiok sendiri only

          Well-loved. Like or Dislike: Thumb up 75 Thumb down 6
          • viosfan on May 27, 2017 at 9:33 pm

            Go and bash your toyotaik better, vios airbags still stucks at 2

            Like or Dislike: Thumb up 2 Thumb down 5
          • johny on May 29, 2017 at 6:42 pm

            Then uni grads don’t have jobs. All company owned by the great wall country.

            Like or Dislike: Thumb up 1 Thumb down 0
    • Good Riddance on May 26, 2017 at 4:36 pm

      Padan muka! Stop wasting money down the toilet!

      Like or Dislike: Thumb up 44 Thumb down 13
      • Taxpayer on May 27, 2017 at 9:28 am

        Betui, john still syok sendiri defending his R3 which cost us millions

        Like or Dislike: Thumb up 19 Thumb down 3
    • Hugo Andore on Jun 04, 2017 at 8:58 pm

      Here’s the kicker, Tengku Mahaleel’s son Tengku Djan Ley actually heads the R3 division. He was touted as the drift king of Malaysia, sure the title is very glamourous for that one guy, but the fact of the matter is the rakyat indirectly funded his past time activities.

      Like or Dislike: Thumb up 0 Thumb down 0
  • Mikey on May 26, 2017 at 3:50 pm

    R3 = Race, Rally & Research. No FUND/$$$ = No Fun. Bye Bye R3. Hope to see a new Vol-Tron(Volvo+Proton) to replace R3 in 3 years time.

    Like or Dislike: Thumb up 37 Thumb down 10
  • Samurai sword and axe on May 26, 2017 at 3:54 pm

    nanti Tun M is crying again say ‘Son die” again

    Like or Dislike: Thumb up 44 Thumb down 5
    • So many gov sapoters. im saddings when big event coming near.

      Like or Dislike: Thumb up 7 Thumb down 15
      • Stupid comment. Selling a non profit business does not mean supporting the govt.

        Like or Dislike: Thumb up 22 Thumb down 3
        • john bangau on May 26, 2017 at 10:05 pm

          john’s comment coming out of dumpster, where he pick up his tiny brain out of the thrash can

          Like or Dislike: Thumb up 12 Thumb down 2
          • K Kinte on May 27, 2017 at 11:27 am

            Ramadan must be affecting the thinking of these people

            Like or Dislike: Thumb up 9 Thumb down 7
          • Only racist thinks about others race

            Like or Dislike: Thumb up 4 Thumb down 6
    • arowana on May 26, 2017 at 4:30 pm

      LOL this son is from another wife punya son

      Like or Dislike: Thumb up 12 Thumb down 1
  • awg1031 on May 26, 2017 at 3:54 pm

    ok..now I finally found this a BAD news!

    Like or Dislike: Thumb up 8 Thumb down 7
  • tokmoh. on May 26, 2017 at 3:54 pm

    Inb4 salahan tongsan.

    Why, wouldn’t this be what naysayers wanted? Shutting down of redundant divisions, and focus resource on more crucial activities?

    Feels kinda sad, but given current circumstances, somebody has to make the hard decision.

    Here’s to hoping for future Proton’s successful recovery, hence, can afford for niche division like R3 once again.

    Proton > all

    Like or Dislike: Thumb up 25 Thumb down 8
    • We must of votings other side, so that he comes back and we makes of P1 great again!

      Like or Dislike: Thumb up 2 Thumb down 11
      • Not Toyota Fan on May 26, 2017 at 10:10 pm

        Delusions of grandeur. Village hero syndrome.

        Like or Dislike: Thumb up 10 Thumb down 3
      • YB Kunta Kinte on May 27, 2017 at 8:16 am

        he is on full mode recently defending failing Proton left right and center. Cave man defending.

        Like or Dislike: Thumb up 6 Thumb down 2
  • There it claims its first group of victims. Grab your popcorn.

    Like or Dislike: Thumb up 5 Thumb down 2
  • Anything But P1, Greedy Toyota on May 26, 2017 at 3:55 pm

    How bout the rest of Proton’s 10,000 employees? Need to cut down costs. The Chinese are serious about this. Directors nd upper managements salary and perks too. No mor business class, Audi A8. Must act like company have no money la

    Like or Dislike: Thumb up 38 Thumb down 7
    • Ex-VGM staff on May 26, 2017 at 7:00 pm

      While DRB has the majority say, it simply cannot be done. But DRB still has some tricks up its sleeve which is moving shah alam facilities up to proton city in tg malim. Expect many personnel opting to leave instead of transfer.

      Like or Dislike: Thumb up 8 Thumb down 0
  • Ah Beng on May 26, 2017 at 3:57 pm

    Close it down already. Nobody will bat an eye. Baik kasi Polestar kau kau sama Proton

    Like or Dislike: Thumb up 21 Thumb down 11
  • Good…also please shutdown Proton’s EV program while you guys are at it (unless if it already has been dissolved). RM Millions of R&D grant being channeled into this programme tapi hasil langsung xde.

    Like or Dislike: Thumb up 37 Thumb down 36
    • Prototype is done. All ready for production but no market cuz battery too exp for Iriz price point.

      Like or Dislike: Thumb up 74 Thumb down 75
  • Semi-Value (Member) on May 26, 2017 at 4:34 pm

    bukan masuk wrc ke

    Like or Dislike: Thumb up 8 Thumb down 0
    • sub_zero on May 26, 2017 at 6:12 pm

      that’s a private company/team

      this is proton own racing division

      Like or Dislike: Thumb up 5 Thumb down 3
  • azrai on May 26, 2017 at 4:41 pm

    It will be revived and rebrand under Geely’s management to 3L, Lace, Lally, Lesearch.

    Like or Dislike: Thumb up 51 Thumb down 7
    • Why rebrand it when others created a brand called TuneD? Can make use what

      Like or Dislike: Thumb up 21 Thumb down 19
      • TuneD is alredi incorporated by another company doing bodykit business. P1 cannot use same name cuz infringe their copyright.

        Like or Dislike: Thumb up 10 Thumb down 11
  • Konga89 on May 26, 2017 at 4:45 pm

    Take from his father who was yesterday crying that y sold to foreigners.ask him to sell his all conti cars n give his share In money wise if he is so loyal.
    We r suffering bez of him make us fool since long time

    Like or Dislike: Thumb up 24 Thumb down 6
  • Billion ringgit research fund all habis masuk pockets innit.

    Like or Dislike: Thumb up 10 Thumb down 6
  • Not Toyota Fan on May 26, 2017 at 6:46 pm

    Father started this division so his son can play mod cars. Not bad huh, use rakyat money to pay for son’s hobby.

    Like or Dislike: Thumb up 14 Thumb down 5
  • alldisc on May 26, 2017 at 7:06 pm

    R3 division was created when tengku mahaleel was holding top spot in the company and proton was cash rich. That was before it was hit in 2006 when ppl were anxious for new car prices post AFTA and hold their purchases.

    R3 didn’t contribute much to money making other than in promotional activities especially involving motorsports and one a while – doing pimp my car.

    In my honest opinion R3 should have a version of every proton cars, tweaked and styled to promote sales on engine upgrades and bodykit accessories. This include Savvy R3, gen2 R3, persona R3, Saga R3, Preve R3 and Suprima R3.

    Like or Dislike: Thumb up 16 Thumb down 2
    • They do custom body kit for styling before,except tweak the engine(exclude satria neo r3)

      Like or Dislike: Thumb up 1 Thumb down 0
      • mobilespeed on May 27, 2017 at 11:00 am

        And I bet some people here blamed R3 for falling down but buying counterfeit R3 products at fiber bodykit shop…hahahahaha

        Like or Dislike: Thumb up 3 Thumb down 0
  • Petoron sagu on May 26, 2017 at 7:12 pm

    Apa yg r3 buat mendatangkan kebaikan pada petoron? Habis kan duit je…. teknologi apa yg r3 research dan sumbang kat petoron? Takde…. buat habis duit ada la…. let ashes be ashes…
    R3= rugi rosak rubbish

    Like or Dislike: Thumb up 31 Thumb down 19
  • Godcar on May 26, 2017 at 7:36 pm

    Good riddance

    Like or Dislike: Thumb up 11 Thumb down 2
  • ccy7218 on May 26, 2017 at 10:58 pm

    R3 ni “baby” tengku mahaleel ketika eranya sebagai CEO proton… Pada masa tu, proton terlalu bercita-cita tinggi untuk melibatkan diri dalam motorsports walhal pengetahuannya masih terlalu cetek… inilah akibatnya pada hari ini R3 terpaksa ditutup kerana masalah kewangan… Selama ini, R3 tidak menyumbang apa – apa kepada proton selain menambahkan kerugian proton dari tahun ke tahun…

    Like or Dislike: Thumb up 8 Thumb down 4
    • mobilespeed on May 27, 2017 at 10:57 am

      Bro, pemikiran Tengku Mahaleel takde la cetek macam tu sekali. Dia seorang rally driver pada zaman 70-80an. Jadi part mana ceteknya pengetahuan Tengku Mahaleel dalam motorsport yang bro maksudkan tu.

      Oh ya. Tengku Djan Ley, drifter Malaysia yang popular tu adalah pengendali program R3 sehingga syarikat ini ditutup. Beliau juga adalah anak kepada Tengku Mahaleel sendiri.

      Yang ramai-ramai bash pasal Lotus tu, tau tak yang beli Lotus tu arwah Tan Sri Yahya yang terbunuh dalam kemalangan helikopter kat Pahang dulu?

      Like or Dislike: Thumb up 14 Thumb down 5
      • cetekmmgcetekbro on May 27, 2017 at 5:05 pm

        Mai i tell u, byk yg tak suka sebab kau ex rally driver, then u think its suitable and ready for Proton to embark…The truth is, Proton was never ready in the 80s, 90s and 00s, even today to get involve in motorsport. So while a good attempt, it was again down to the limited experience and protectionism of the Malay senior executives that Proton now lags behind China car brands. SO yes, Tengku Mahaleel cetek pandangan nye….

        Like or Dislike: Thumb up 1 Thumb down 1
      • Madeyy on May 27, 2017 at 5:56 pm

        john mudah lupa.

        Like or Dislike: Thumb up 0 Thumb down 0
      • dtctr on May 27, 2017 at 9:36 pm

        Ramai dupes, from one paid basher

        Like or Dislike: Thumb up 0 Thumb down 0
      • ccy7218 on May 29, 2017 at 10:23 am

        Bro, maksudnya bukan tengku mahaleel yg cetek pengetahuan tetapi syarikat proton yg cetek pengetahuan secara keseluruhan… Sebagai contoh, mengapa proton tidak menumpukan perhatian dlm r&d ketika itu untuk membangunkan kereta passenger sebab time tu rebadge aje model model mitsubishi, mengapa nak letak duit pelaburam dlm R3 sedangkan R3 ni hanya motorsports? Mana lebih utama, market kereta passenger ke R3? Pikir pikirkanlah…

        Like or Dislike: Thumb up 2 Thumb down 0
  • ccy7218 on May 26, 2017 at 11:02 pm

    BTW, it is a good decision to wind down R3,inikan PROTON nak menghasilkan kereta passenger yang benar benar reliable dan berkualiti pun tak mampu, apatah lagi kereta motorsports untuk menyaingi pasaran dunia… Inilah yang dikatakan proton harus “berpijak di bumi nyata”…

    Like or Dislike: Thumb up 10 Thumb down 8
    • ismet ulam raja on May 27, 2017 at 12:34 pm

      hahahahahaha , ccy7218 , ur statements PROTON nak menghasilkan kereta passenger yang benar benar reliable dan berkualiti tinggi pun tak mampu , really like a shit , my suprima s easily tapow new civic turbo , i think u should ‘ berpijak di bumi nyata bukan PROTON , your stupid statements really make my day , hahahahahahaha

      Like or Dislike: Thumb up 2 Thumb down 2
  • You mean before this they have fund? From the “public soft loan”?

    Like or Dislike: Thumb up 4 Thumb down 1
  • r3 rim price will skyrocket

    Like or Dislike: Thumb up 1 Thumb down 2
    • Betul betul John on May 28, 2017 at 9:34 am

      Nothing special about the rims. Besides, R3 rims were manufactured by Japanese. So what is so big deal about R3 rim? Proud of “Malaysia” car with Japanese made rims?

      Like or Dislike: Thumb up 2 Thumb down 0
  • Ben yap on May 27, 2017 at 7:47 pm

    Pinjam, jgn x pinjam.

    Like or Dislike: Thumb up 1 Thumb down 0
  • Simon 1jz on May 27, 2017 at 8:45 pm

    From my experience with overpriced Satria Neo R3, it stand for Rosak, Repair, Rosak lagi…

    Like or Dislike: Thumb up 2 Thumb down 0
  • pandaulat on May 27, 2017 at 10:41 pm

    aiyoh… nobody picked this up meh? “staff will be reassigned to other depts…” other depts already overstaffed coz production low gila so nothing to do. somemore got MORE people coming in with NO relevant experience sebab all this time syok gi race jer (check out the level of super expensive components on the race Iriz manh) … so all these irrelevant people coming in for erm.. coz of…you know…actually…. krik krik krik…

    Like or Dislike: Thumb up 1 Thumb down 1
  • msian cainis car brand on May 28, 2017 at 5:00 pm

    Where is malaysians cainis car brand?

    Like or Dislike: Thumb up 2 Thumb down 0
  • Leonardo on May 29, 2017 at 9:41 am

    It will be easier for Honda cars to win back races at Sepang now that their main competitor R3 is gone. Ironically, Honda is also under Hicom DRB group.

    Like or Dislike: Thumb up 1 Thumb down 0
  • Leonardo on May 29, 2017 at 9:44 am

    Now we see more battles between Honda Racing and Toyota TRD at Sepang? Maybe Perodua Racing Team too?

    Like or Dislike: Thumb up 0 Thumb down 0
    • P2? 1st corner in Sepang alredi all cars turn turtle. How to racing liek dis?
      Must be at flat road liek Federal, NSE, LDP, NKVE, Elite, Kesas, etc, then can tapau all racing.

      Like or Dislike: Thumb up 2 Thumb down 4
  • Polpot Proton on May 29, 2017 at 4:34 pm

    P2 noneed to race…still business is good, and supported by Malaysian. Steady profitable business.

    Unlike P1, race, race, race this and that…..and bungkus biz eventually. Had to pinjam money samor from govt. OMG….Really a disaster.

    Like or Dislike: Thumb up 5 Thumb down 0
  • Paulz on May 29, 2017 at 9:45 pm

    Good idea to scrap these unwanted motorsport division, its not working well into developing hardcore race car thus flushing out tons of $$$ for cheap publicity for all the years since Tg Mahalel incompetent ruling. Time for Mellor sport to shine Proton Iriz R5 in WRC next season after few yrs absense.

    Like or Dislike: Thumb up 0 Thumb down 0
 

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