What’s the best way to be seen? Be best friends with a star of course. There’s no bigger star than Mercedes in Formula One these days – the team has won the last three constructors’ championships after ending Red Bull’s dominance, and a driver from the team has took home the driver’s championship in the same hybrid era too.
Malaysia’s oil and gas company Petronas is the title sponsor of the team and the most prominent brand on the F1 W08 as well as Lewis Hamilton’s attire, but there have been rumours that Petronas would not be renewing the sponsorship deal and even of Mercedes quitting F1.
Those rumours have now been put to rest, as it has been revealed that Petronas has signed a multi-year extension to its title sponsorship of the F1 champions. This was revealed at the weekend of the British GP, which local favourite Hamilton won. Apparently, the deal was signed at the end of 2016 but was kept under wraps by both Mercedes and Petronas.
“There is a renewed vitality and a new level of energy in the sport this year. With new rules and regulations for this year, and many new things for the fans, the sport is increasing in terms of audience and that’s great. And for all of us at Petronas, we know that the technical contribution will be even more important this year because of the stiff competition from our rivals,” Petronas president and group CEO Datuk Wan Zulkiflee Wan Ariffin said.
Petronas has been partnering Mercedes since the German manufacturer returned to the sport in 2010, and it also contributes to the team’s success from a technical point of view. May the marriage live long and prosper.
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Prestige > all
Tristar > all
Congratulation PETRONAS! Keep it up & dont givr up.
F1 under the new mgmt is obviously getting better n petronas noticed it. Too bad the G doesnt share this as well. Rather than terminating the race perhaps renegotiation is the best option.
Silverstone is estimated to lose min 18mil pound sterling if they hold their upcoming F1 race. Can Sepang foot that lost? Best to wait few years and see if F1 really turn a corner.
because it is costly..running F1 race is not free. If the return is not there why bother hosting anymore.
Cost increasing not only fees but mostly due Ringgit weak.. last time USD100m = <RM280m with RM430m.. dont talk about profit, on fees already loss..
All the blood, sweat, tears… and piss of Petronas engineers that go into the race car fuel tank to make it 3 times world champion.
uhhh… benz alone can make itself consecutive world champion. anyone with oil can make oil company, but car is not easy adsf
Try to run the Merc car on minyak tanah and see what happens…can win or even finish the race or not?
WTF..
Minister said audience drop year to years..
Petronas CEO claim audience is increasing..
Live viewers decreasing.
TV viewers increasing.
Geddit?
Mercedes is too poor to sponsor its own team.
Profits of oil companies are increasing.
Massive profits from F1 sponsorship.
I need big name as I am going to produce my own cars. Without good name, nobody is going to buy oils from me.
Good profitable businesses are overlooked and neglected here, oi, Mat Sallehs.
Dear Datuk Wan Zulkiflee, care to share/enlighten us Malaysian on the amount of $$$ involved/sponsored? Just curious. john, can share your “knowledge” here??!
I’m sure a man of your knowledge on everything P1 & Petronas, U sure know one.