After some light teasing, Kia has revealed quite a bit more of its new show car, which will be put on display at this year’s Frankfurt Motor Show. Called the Proceed Concept, the “extended hot hatch,” as Kia calls it, serves as a preview for a “a potential member of the next-generation cee’d family.”
Never mind the labels, the concept certainly looks like a Stinger in sportwagon form, with a more aggressive interpretation of the sports sedan’s face. Sharper angles, larger intakes, more reserved ‘tiger nose’ grille and a sculpted bonnet are among the exciting cues on show here.
Also of interest is what Kia calls ‘Luminline’, which features an illuminated outline of the car’s glasshouse that greets drivers as they approach the car. Unlike the current cee’d, the “ice cube” LED fog lights are gone in favour of all those triangles in the lower apron. However, a reference to those items are seen in the slim headlights, with four-point LEDs clearly visible a la Porsche.
Much like the front end, there’s plenty to see when it comes to the vehicle’s side profile too. A low, rakish roofline is accentuated by a ‘Sharkblade’ in the bodywork, complete with the GT logo, which contributes to a near-pillarless look.
Other details include flush door handles, taut creases on the body panels and a set of six-spoke aluminium alloy wheels, 20 inches in diameter. The car itself is finished in a bespoke ‘Lava Red’ paintwork that combines multiple hand-applied layers of black, chrome-effect silver, and red-tinted lacquer to create the glossy, lustrous paint finish.
“With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the cee’d family. The Proceed Concept represents a bold new vision of how the vibrant soul of the pro_cee’d could be reincarnated and revitalised for a new generation of performance-oriented drivers,” commented Gregory Guillaume, chief designer Europe for Kia Motors.
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This is nice
Upmarket design for a upcoming brand into the premium car category. Well done Kia!
I still think Perdana looks better in wagon form
It cud be done. But theres little market for this kinda car here. So no economy of scale.
Wow! Wait till you see the production version!
Unrealistic and not appealing at all, even they translate the so-called futuristic prototype into production blueprint. Just skip, people are avoiding Kia nowadays. Hardly see any new registered KIA lately. Wonder if they have any future. Even Hyundai throw so much stuff in their new Elantra, only see people opt for Civic turbo. Haizzz…
Kia sells more cars nowadays.
Nothing’s wrong with copying competitors. Looks like they done copying Benz and BMW. Panamera with a Kia badge!?! even with their signature quad LED headlights. Not impressed. Kia just doesn’t have its own identity.
Malaysian have been brainwashed by toyota and honda salesperson. Only in malaysia korean car have low rv. Come on guys korean car nowadays are reliable, they are nice but how come they have low rv. Who determine the rv anyway???
VW should send their saloon design team for the apprenticeship at KIA.
i have to say KIA’s design is really good. look at the upcoming stinger and the latest sportage.
i think very soon we will have the real BMW of asia.