The “will they, won’t they” saga has come to an end, as Ferrari has seemingly confirmed speculation that it will make its first sport utility vehicle (SUV) model, according to a Bloomberg report.
This was revealed by Sergio Marchionne, CEO of Ferrari and Fiat Chrysler Automobiles, who stated “Ferrari is beyond just considering an SUV and will take about 30 months to decide on production, which will be limited to preserve exclusivity.”
“We’re dead serious about this. We need to learn how to master this whole new relationship between exclusivity and scarcity of product, then we’re going to balance this desire to grow with a widening of the product portfolio,” said Marchionne, who referred to the model as an “FUV.”
The idea of a Ferrari SUV has been around for several years, with the Italian carmaker repeatedly denying it will develop such a product. Recently, the company stated its intention to expand sales and profits on a large scale through 2022, which opened up the possibility of an all-new SUV or even a four-door model.
Other high-end carmakers like Aston Martin and Lamborghini have already jumped on the SUV bandwagon, with models like the DBX and Urus set to debut in the future. In the current market, customers already have access to models like the Porsche Cayenne and Bentley Bentayga.
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Shock horror. But quite expected since Luca di Montezemolo was removed from the leadership. As he was against over commercialising the Ferrari brand. Guess if everyone else is doing it, why not Ferrari. SUVs is a huge market, and they want to get onboard before it sails away.
What!! Need to take about 30 months to decide on production! By then, Mr Trump the Tramp would have declared war with North Korea & all bashers would have died of boredom.
Fret not, it’s October fest. Cheers till kingdom come while waiting for 30 miserable months for Ferrari/Fiat just to decide if I can spend my millions from donations. He he he. Cheers anyway.
30 months is okay for production. Proton is taking 24 months just to convert left hand drive to right hand drive of the Boyue.
24 months is okay for RHD Boyue. Tesla is taking 24 months just to convert left hand drive to right hand drive of the Model3. And that with his own car, with his own brain, and piles of money. Why ah?
This was expected. Ferrari loves to pretend like they are a pure brand but they are a marketing addict. selling anything from keychains to golf bags. the next expansion for profit for SUV
Can you blame them for capitalising on the fact that Ferrari is the most famous brand in the world? People will just lap up anything with a Cavallino Rampante on it.
Sergio Marchionne in 2016: “Ferrari SUV? You Have to Shoot Me First”
Whoever that is able to get the very first Ferrari SUV is going to earn a lot of money if he/she takes good care of the vehicle. It is a history.
The very first one can potentially become one of the most expensive vehicle sold in auction house after many years.
Ferrari can still make a lot of money by just maintaining the exclusivity and desirability of her vehicles; the prices are set by you, you know that !
If you are not an avid collector, and you can easily afford S-class and X6, you surely will wish/aspire to own a Ferrari and a Phantom.
Never say never.
enzo ferrari turning in his grave