Proton has announced a 12.5% increase in year-to-date (YTD) sales, shifting 56,297 units compared to 50,091 units in the same period last year. The national carmaker’s sales performance is aligned with an improved YTD total industry volume (TIV) of 1.8% in 2017 compared to the same period last year. This is despite the significant slump in September due to the number of public holidays.
“Proton is fortunate for the planning of its Saga and Persona launches in August and September 2016, respectively. With the upgrades done on both cars, we have gained traction in car sales, largely contributed by both Saga and Persona, making up 42.7% (24,061 units) and 27.4% (15,448 units), respectively, for Proton’s overall car sales, year-to-date,” said Abdul Rashid Musa, vice president of sales and marketing of Proton.
“Both these cars also performed much better than 2016 with an increase of 9,661 units. The Persona itself saw a 90% increase year-to-date compared to the same period last year,” he continued. Rashid also revealed Proton’s market share grew by from 12% in 2016 to 13% in 2017. This is backed by Proton actively promoting its products to the public via not only roadshows, but also during various public events.
“We have been doing our roadshows more aggressively, going into more busy areas especially during weekends and the display of the key safety features of our cars had generated a lot of interest among the public. This shows a positive sign for Proton and this is why we need a good partner with us to ensure that we can continue to remain competitive in the market,” he explained.
During a media briefing at Proton’s Centre of Excellence, Rashid gave a deeper insight into these initiatives, which included educating the public on the various safety features that aren’t easily demonstrated.
For instance, ESC system demonstrations require a large, open area that aren’t exactly readily available within a shopping mall area. To remedy this, Proton has prepared an ESC simulator (pictured here), capable of allowing the public to experience the active safety system in action.
There are other exhibits to drive home the point of safety too, including an airbag system display and structures showcasing Proton’s use of Hot Press Formed (HPF) steel in their vehicles. According to Rashid, there are 18 HPF displays at various roadshows and showrooms, along with 46 half-cut structures. Lastly, the company is continuing its push for the adoption of child car seats, offering tutorials on the proper way to install and use them to the public.
While educating the public on Proton products is a necessity, as are the safety features they offer, Proton haven’t forgotten about developing and further improving its after sales either. For starters, its collaboration with Petronas has resulted in customers having access to more affordable lubricants, while the increased service interval from 5,000 km to 10,000 km means less trips to the service centre.
Other examples include the launch of the MyProton app, which not only allows customers to make scheduled appointments (reducing unnecessary wait time), but also allows them to keep track of their service records. Customers will be able to see when their last visit to a service centre took place, as well as what parts or service was done at the time.
Furthermore, with the introduction of the Amazing 5 promotion (more on that below), there has been a higher number of customers (around 1.2 million) returning to official service centres. As a result, Proton has kept service centres open seven days a week to meet servicing demands at cheaper prices too.
In light of the good response from customers, the company will extend its Amazing 5 promotion for all new Proton car purchases nationwide until the end of November 2017. The promotion includes a five-year/100,000 km free service package (inclusive of parts, engine oil and labour charges) as well as a five-year/150,000 km warranty.
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Bravo P1! Geely china’s entry has shown instant positive results
Don’t syok sendiri lah. Most Malaysians have no idea who is Geely until they bought Proton. Even renowned brands such as Honda and Suzuki also cannot help Proton, what jack can Geely do?
Volvo Lotus Geely > All
Take out Saga, the figure is less than 10k units. People buy Proton because it is cheap, not because it is good.
Take out axia sales and P2 figures is about the same. Pipu buy P2 becoz its cheap, not becoz its safe or gud.
sound P2 to me, axia how many percent of total sales P2? that’s the best model sold. axia top price also extremely cheap.
Proton is banking all on Geely Boyue. Based on Cherry, Haval and many other China brands in Malaysia, Malaysians have no confidence in China brands.
So, how is Boyue going to save Proton?
Look at Cherry and Haval….both also kaput
Proton still exist but not holden. Be kind.
Geely owns Volvo and London Cab for very long time already. Look at Volvo design. It is more sexier than ever. To say that most Malaysians never heard Geely before is an understatement. They don’t sell in Malaysia or in ASEAN because they do not have RHD production facilities but in other countries on LHD they have good presence. In Saudi they have been here for some time and slowly capturing market share even from in country rival Cherry. The Geely Boyue of which Proton SUV might be based on is also catching on here.
People may want a volvo. Buy people do not want a volvo with proton logo on it.
Pipu still buy donor cars, no matter p1 badge that comes with it
Can you please talk some sense? Geely joined on 29 September.
Right… By joining in on 29 Sept THIS YEAR, Geely helped push sales up from LAST YEAR….right….. great facts man, very intelligent…
Good Proton… Please don’t begging from rakyat…
Return rakyat money…
P1 scammed you? Even your worshipped toyota got bailed out lor
the only reason sales rose was because they were doing badly last year.
Only you said that
if sales didnt dip last year, then there will be no increase this year. it will be the same. simple as that.
Tahniah Li Chunrong and Geely Malaysia. Without Geely’s involvement, this car company couldn’t have sold the extra 6,206 cars more than last year. Ada chance nak sell more than last year punya “record” ni.
If I buy one of those cars, can I request to have Geely badges instead to show my appreciation for the tongsan overlords?
Wake up from dream. The cars sold not even come from geely. It is still proton. You ingat ni bursa saham ke? Greely has nothing to do with the sales number
I buy saga premium because of owners feedback.. Just because of nvh and cornering performance much better in saga compared to persona.. With esc, I drove 100-110kmh all the way from earlier air keroh exit until toll booth.. Thanks to proton engineers.. Not geely..
preve and suprima s need new features and refinement
Next year. 1.5 TGDI 180 hp.
I want bigger torque, smaller 160hp is enough for 1300kg car. Torque 260Nm is enough
The Bezza, Persona and Saga have all been around for over a year now.
Finally, despite MAA’s and MyCC’s incompetence, we now have some models sales for the three models thanks to press announcements from Perodua and Proton.
Now, after many months, we can finally compare how the three budget sedans have sold in the market so far this year. It’s not the full picture, but it will have to do for now.
—————
MODEL
Perodua Bezza 1.0 / 1.3 (launched 21 July 2016)
Proton Saga 1.3 (launched 28 September 2016)
Proton Persona 1.6 (launched 23 August 2016)
PRICE
Bezza : RM 36.0k to 49.2k
Saga : RM 35.6k to 44.3k
Persona : RM 44.8k to 57.5k
SALES (9MYTD – Jan to Sep 2017)
Bezza : ~ 39,800 units
Saga : ~ 24,100 units
Persona : ~ 15,400 units
Saga + Persona : 39,500 units
I’m not here to share my opinions. Just the facts.
They shouldn’t have split their product mix between Saga & Persona. They say there are differences between the two, but average consumers certainly won’t see it.
What they should have done is offer the Persona 1.3 & discontinue the Saga to maximize cost efficiency.
My sentiment since the beginning. Honestly, anyone with brain can figure that, they never needed new Saga, had they made Persona 1.3 instead, they can achieve volume much faster, reduce cost, etc.
But of course making more models means more parts needed so that their cronies have reasons to leech off proton. Never cared about proton’s bottom line, so long their pockets are filled up first.
Not anymore. There’s been news Proton now asks their vendor to reduce price by 20%, subliminally implying if they fail to comply, they can always bring in from tongsan. Reduce 20% or 100%, doesn’t sound like a hard choice.
P1 is now playing the same game what P2 been doing to their vendors all this while. Now all their local vendors got squeezed bone dry just to continue their business, and when local vendors gip up, P2 just go to tongsan for cheaper parts.
I wun be suprised if the new Mivi might have more Made in China labels than P1 Geely!
Our local vendors r globally competitive so no poblem.
Saga3 is A+ segment.
Persona2 is B segment.
Saga3 uses 1.3L engine
Persona2 uses 1.6L engine.
I dun see the confusion other than Saga topspek price very close with Persona2 lowspek. Just that Saga platform still meets the needs of majority pipu and only those who want more space/stuff, will go for Persona2.
That kinda thinking is why Proton’s cost is higher and they lose out to perodua.
Yes, there is no confusion there, but people can see splitting to 2 models that way means more parts, lower volume, higher cost.
Sure, one may say persona 1.3 will be underpowered, but bezza 1.0 too. There will still be market for those models, just to fulfill market’s need for cheaper model, but think the benefits of economies of scale for proton. Bezza benefitted from it, and perodua able to be much more profitable.
Biza only benefits from not being developed here. Thats all.
And theres no such thing as a one size car fits all, deswai theres segmentation. Saga3 is cheaper to make than Persona2 for a reason.
This is exactly what I have been saying to cut costs, streamline the product offerings and maximize parts sharing with Iriz but nooooo, all the blind Geely Malaysia supporters suka sangat that Saga.
I may be blind Geely supporter, but since the beginning i felt new saga is not necessary.
I favour having persona 1.3 too, for all reasons laid out : they can share more parts together, reach volume faster, hence reduce cost and losses. Remember, DRB’s consolidated group account was making profit, but proton’s net losses alone brought the entire group account into net loss.
Look at Aero’s sales figure : saga and persona combined still below bezza. Imagine had there been persona 1.3, their cost per unit is definitely lower and they can cut their losses much further.
If I’m CEO Dr Li, I’d prepare for saga to be stopped in a few years time, just launch persona facelift with new Geely powertrain that’s more refined and fuel saving than campro vvt, and give all specs VSC, 6 airbags. The customers will love it, and sales will guarantee be better. A fuel saving powertrain is the only setback to proton gaining customer’s confidence, but it is so important it single handedly gave perodua good sales all these years.
An even lower end model Persona2 wun increase sales, it will just rob more figures from a higher margined higher spec Persona2. Meaning less profits/margins.
Becoz why wud pipu go for higher specs then, if they alredi got space & safety in the lower end model?
Syukur, rakyat percaya kemampuan Geely membantu Proton. Majulah Proton.
Geely > all
Proton > all
Good job Proton, keep it up.
Buy Proton, Honda and Toyota better, don’t Buy Perodua cause Perodua doesn’t have any safety features, Perodua also having rear axle problem and Perodua also doesn’t have EV Vehicles where Honda and Proton have safety features, Honda and Proton doesn’t have any rear axle problem and also Honda and Proton have EV vehicles. Lastly, hopefully that Proton and Honda sales will increase and also Perodua sales will keep on dropping
+cheap to maintain too.
It is good news for P1 that they managed to sell more cars in 2017 up till now. The bottom line is – Is P1 profitable this yr ?! Lets hope they do not ask anymore $$$.
What is clear is that Bezza is 50% off their announced targets for sales at 8,000 units a month. They sell about 4,000 units and (coincidentally?), the Saga and the Persona sells about 4,000 a month.
Like how political parties split votes, with the introduction of two sedans back-to-back, it stemmed the Bezza’s sales. It seemed silly at the time, but well played PROTON. Very well played.
So based on the numbers that have been announced, PROTON sales YoY grew 12.5%, and PERODUA seems to have only gained half a percent based on earlier numbers stated? Hmmm….
I actually like the new Proton Saga’s design. Very slick. Hope Proton will continue improving.
The sales figure is the hard work of old team! It is unfair to say that new CEO has showed such a fast result. We all should be rational enough! do not siok sendiri!
I have spoken to some P1 sales person, they confirmed that the new CEO has visited all Penang branches… immediately he taking over!
I feel confident that P1 can turn around this time!
I think many people here especially aware of Proton’s timeline and when Geely starts to come into picture.
From here on out, the new CEO is responsible to ensure proton’s operation is more optimised, improve aftersales, vendor management, development of Boyue rebadge etc.
Already we’re hearing rumours they’re instructing vendors to reduce price by 20%. They must’ve figured out that is possible and fair for proton, proton is a business, not easy cash cow for cronies to milk kaw2.
They tak suka, kiss your contract goodbye, Geely can source from motherland even cheaper.
xfaham aku…banyak yang kata sbb Geely..jualan Proton meningkat.. hello.. buka mata luas2.. bila Geely diumumkan sebagai rakan kongsi & bila mereka mula mempunyai wakil dalam Proton..mula dari Jan 2017 ka??? Lagi satu..produk yg dijual langsung xda input Geely..jangan la bagi ‘free credit’ utk pihak yg xcontribute dlm pembangunan dan pengeluaran model2 tersebut..
Aku beli saga sbb performance dia.. Marketing? Pergi jauh2.. Aku beli ape yg aku mau, ape yg aku nak.. Bukan dari mulut org..
5 years warranty with free service package..that’s something my dear..this is not the free labour thingy only, it includes engine oil and other few things also..very nice, seriously..i myself have confirmed this thing with proton, you will have a voucher for each service..for example first service you will be given a voucher of RM120, so basically for saga first service, that voucher will cover it..next service the voucher will increase as we know the service will also become pricier, the increment of the voucher is equal to service price..except, if want extra service this and there, then you have to topup a bit from your voucher..there you go,hope you guys understand..for me its a good move from proton+geely.
That is certainly something Geely can take credit.
Proton was so cash strapped, they couldn’t possibly offer this without backing from Geely.
5 years free service alredi here b4 Geely bought P1 la.
Fuyoh, extra 517 units per month. Board of Directors MUST be sooooo proud of the spectacular achievement.
Pssst … How many Accordana was sold during the same period? Does your very own Board of Directors proudly uses the Accordana on daily basis or are they happy to ride in their S Class?
I see at COSE, the directors’ parking all accordana.
Not seem right. They should change to Geely Emgrand GT, or Volvo S90 T8, support intra group sales while stop paying royalty to Honda huehuehue.
Saw 3 perdana last weekend.. Pretty handsome on the road actually.. But still very expensive for me as a Malaysian..
The best looking car here is the Accordana.
The worst looking car here is The Saga.
I have nothing Gud to say about P1 sales hence I’m not going to say anything. Cheers …
you already did.
No, I didn’t say anything about “sales” here. I did comment on its look though. Cheers…
Update the suprima S pleaseeeee. not some lousy updates, but proper updates. the car is pretty solid to be left away :(
Good job. Now please no more “soft loan” lol
Great work Geely
harap proton ada hothatch terbaru….yg blh compete dgn jenama lain dipasaran….aku terbayangkan satria neo artiga 5doors 1.8L turbo memenuhi pasaran impot dan malaysia…kalau ada lah….nanti aku nak own jgk…contoh hyundai dah ada i30n 2.0L turbo lagi….
You obviously have no clue what kind of deep hole Geli is in now
Kalau proton nak jimat cost dan untung banyak in the same times, rebadge ajeee.. kita nak beli kenderaan rebadge dari manufacturer lain ( bagus dan murah dari segi pembeli )
Manufacturer lain bang? Satu choice sahaja: Geely.
any insider news that any important post in proton is now seated by chinaman? such as QAQC, procurement, etc…
Good for Proton but i have an issue with 3S Center Jln Genting Klang. My new Pesona left sun visor faulty….after 2 months still yet to replace….